news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

in the era when joint venture cars were at their most prosperous, volkswagen's magotan and passat in the domestic mid-size sedan market could be described by two highs: high price and high sales volume.

in many people's impressions, german cars represent high quality. therefore, compared with japanese cars of the same level, the suggested prices of magotan and passat are relatively high.

even the magotan and passat equipped with 1.4t engines have a landing price of more than 200,000 yuan, not to mention the 380tsi version equipped with a 2.0t high-power engine, which is basically very close to the entry-level luxury models of the same level, such as the mercedes-benz c-class and bmw 3 series.

so some people joked that whether you can mix well in life depends on whether you drive a volkswagen 380.

as time goes by, with the advent of the new energy vehicle era, joint venture fuel vehicles have lost their core competitiveness. in order to compete with domestic new energy vehicles for the market, they can only choose to trade price for volume.

in july this year, faw-volkswagen's 2024 magotan was launched, with the official guide price of the 380tsi version at 209,900 yuan. this is also the first time that the price of the 380tsi version has dropped below 210,000 yuan since the magotan was launched.

in comparison, the official guide price of the 2023 magotan 380tsi version is 253,900 yuan.

i originally thought that the price of 209,900 yuan for the magotan 380tsi version was already relatively low, but i didn’t expect that the 2025 passat would further lower the price of the volkswagen 380.

on september 10, the saic volkswagen passat 380tsi family was officially launched. the new car has a total of 5 models, with a price range of 176,900 to 239,900 yuan.

even though the price is lower than that of the magotan 380tsi version, saic volkswagen may still feel that its sincerity is not enough, and has launched a limited-time one-price policy for the passat 380tsi family, with the price range reduced to 159,900 to 223,900 yuan.

as soon as this policy was announced, it caused a sensation in the domestic automotive industry, and many people found it unbelievable.

but if you analyze it carefully, you will find that saic volkswagen did this out of helplessness.

although passat is still one of the best-selling models in the domestic mid-size sedan market, the domestic mid-size sedan market has undergone fundamental changes with the launch of byd qin l dm-i and haibao 06 dm-i in may this year. in july and august, qin l dm-i and haibao 06 dm-i have occupied the top two positions in mid-size sedan sales.

although passat also made it into the top three, it is obvious that the sales gap with qin l dm-i and haibao 06 dm-i is getting bigger and bigger.

in the opinion of car quick review, the reason why qin l dm-i and haibao 06 dm-i can be the latecomers is that new energy vehicles have overwhelming technical advantages over traditional fuel vehicles. in terms of technological configuration, driving experience and vehicle cost, there is no doubt that qin l dm-i and haibao 06 dm-i have obvious advantages over joint venture fuel vehicles such as passat.

the most important thing is that the starting price of qin l dm-i and haibao 06 dm-i is only 99,800 yuan.

from the passat 380tsi, which has a starting price of less than 160,000 yuan, one can clearly feel that facing the impact of domestically produced new energy vehicles, joint venture fuel vehicles have lowered their noble heads and completely surrendered.

but the current situation is that domestic consumers may not necessarily buy joint venture fuel vehicles with their prices constantly falling. this is a problem that causes headaches for all joint venture car companies.