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header image source | visual china

author | su peng

the fuel base is hard to increase, and the new energy market is slow to open up space.faw-volkswagena radical transformation and self-rescue is needed.

recently, future auto daily exclusively learned that in the face ofbydin the face of the intensive electrification offensive of chinese automakers, faw-volkswagen is actively adjusting its future product planning to break through. the latest planning adjustment mainly focuses on the hybrid technology route.

faw-volkswagen owns volkswagen, jetta andaudithe three sub-brands correspond to the medium, low and high price ranges. it is reported that the volkswagen main brand plans to stop production of the two hybrid models currently on sale in 2025, and will launch three new plug-in hybrid system products in 2026.

the hybrid models currently on sale under faw-volkswagen are:magotangte andtanyuegte, the two models adopt the p2 hybrid strategy, which does not have advantages in fuel economy and intelligent performance. according to third-party data, the cumulative sales of magotan gte and tanyue gte from january to july this year were 4,006 and 2,744 respectively.

the above two products have already fallen behind in the chinese market, and faw-volkswagen needs to launch more competitive products to reverse the downward trend.

"the new hybrid system is independently developed by faw-volkswagen, and its range is comparable to that of byd andauspicious, and the intelligent system technology will also be upgraded iteratively. "informed sources told future auto daily that two of the three new plug-in hybrid system products are suv models and will be put into production at faw-volkswagen's tianjin plant.

the jetta brand will launch a new a-class pure electric sedan in 2025, and will subsequently launch five new models, "including pure electric and plug-in hybrid models," people familiar with the matter revealed.

it is reported that the jetta brand has 100% independent research and development rights in the chinese market, and the research and development cycle of new products has been shortened to less than 24 months.

audi-faw is currently investing more energy in ppe platform models. by mid-2025, the first pure electric model based on the ppe platform will be launched.audi q6l e-tron will be officially launched.

behind the radical product layout lies faw-volkswagen's market anxiety. as the sales champion in the era of fuel vehicles, faw-volkswagen has been surpassed by byd in the first half of the year. in the first half of this year, faw-volkswagen's cumulative sales were 798,000 vehicles, while byd had achieved sales of 1.394 million vehicles in the first half of the year, and the gap between the two has been widening.

whether the new product matrix can help faw-volkswagen may not be known until 2026. but before 2026, faw-volkswagen still needs to rely on fuel vehicles.

faw-volkswagen plans to achieve a sales target of 1.9 million to 2 million vehicles in 2024. compared with the cumulative sales of 1.91 million in 2023, faw-volkswagen's sales forecast for this year is conservative. an internal employee of faw-volkswagen told future auto daily that faw-volkswagen's main task this year is to maintain the basic market of fuel vehicles, followed by stabilizing the confidence of dealers.

"the market share in each region cannot be lower than last year," said the internal employee. however, in response to the increasingly fierce price war this year, in order to defend its existing market share, faw-volkswagen had to offer real money to subsidize car purchases, trading price for volume.

in may this year, faw-volkswagen sent a push message titled "breakthrough operation" to all employees, the content of which showed that "faw-volkswagen is in the last and only window of transformation. apart from fighting with our backs against the wall, we have no other way to go. we can only unite as one and live towards death."