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listed automakers have successively released their performance for the first half of 2024. during the period, byd led the way with revenue of over 300 billion yuan and sales of 1.663 million units;geely automobilerevenue,great wall motorswith a significant increase in net profit, seres turned a profit.

it can be seen intuitively from the changes in performance indicators that with the upgrading of relevant technologies, the market awareness of new energy vehicles has increased, price advantages have become more prominent, and market share has increased, while joint venture brands that were once regarded as "cash cows" by companies have gradually lost their advantages.

byd's revenue exceeds 300 billion yuan, with mobile phone business accounting for 30%

the launch of popular car models, improvement of product structure, and seizure of overseas markets, every company with growing performance has its own strengths.

in the first half of the year, byd, saic group and geely auto ranked the top three among domestic listed automakers with revenues of 301.127 billion yuan, 284.686 billion yuan and 107.305 billion yuan respectively.

byd has two main businesses, automobile and mobile phone parts assembly, with revenue accounting for about 7:3. in the first six months of this year, the song pro dm-i honor edition, yuan up,qin l with the help of new models with absolute price advantages such as dm-i, byd sold 1.613 million new cars, a year-on-year increase of 28.46%; the corresponding automotive business revenue reached about 228.317 billion yuan, a year-on-year increase of 9.33%. the revenue of another main business - mobile phone component assembly business reached about 72.778 billion yuan, a year-on-year increase of 42.45%.

geely auto played the two cards of geely and zeekr, increasing sales while improving product structure, so that the revenue growth in the first half of the year exceeded the sales growth. the average sales revenue per vehicle increased by 4,000 yuan year-on-year to 105,000 yuan.

great wall motors has shown good performance in overseas markets. in the first half of the year, it sold 559,700 new cars, a year-on-year increase of 7.79%. among them, overseas sales increased by more than 60% year-on-year to about 201,500 units, accounting for 36% of total sales.

tank is the brand with the highest sales growth under great wall motors, and has a strong dominance and bargaining power in the hard-core off-road market. as it has a firm foothold in specific market segments, great wall motors' revenue in the first half of the year reached 91.429 billion yuan, a year-on-year increase of 30.67%; net profit attributable to shareholders reached 7.079 billion yuan, a year-on-year increase of 419.99%.

although the basic situation of saic and gac group has stabilized, the sluggish sales of joint venture brands has indeed had a significant impact on the performance of the two companies.

in the first half of this year, saic motor's new car sales decreased by 11.81% year-on-year to 1.827 million units.saic volkswagensales volume increased slightly by 1.75% year-on-year to 512,100 units, accounting for 28% of the group's total sales volume; saic-gm's sales volume fell by 49.98% year-on-year to 225,600 units. the sales volume of gac group's two major joint venture brands, gac honda and gac toyota, fell by 28.28% and 25.80% year-on-year in the first half of the year, respectively. this also led to a 25.79% year-on-year drop in gac group's new car sales in the first half of the year to 863,000 units.

as competition intensifies, many brands have resorted to trading price for volume to maintain their market share, but this has also squeezed the brands’ profit margins. in the first half of the year, the net profits attributable to parent companies of saic, gac and dongfeng all declined to a certain extent year-on-year.

in comparison, relying on its "deep ties" with huawei and the hot sales of its wenjie series of models, seres' revenue in the first half of this year reached 65.044 billion yuan, a year-on-year increase of 489.58%; it also turned losses into profits during the period, with net profit attributable to shareholders reaching 1.625 billion yuan, reversing the predicament of a loss of more than 1.3 billion yuan in the same period last year.

the reversal of the situation has made automakers that once relied on joint venture brands actively embrace the wave of new energy development. saic group, gac group,dongfeng motor、changan automobilethe launch of zhiji, aion,lantu, deep blue and avita are accelerating the expansion of their product matrix to increase their voice in the market.chery, changan and dongfeng are also strengthening their cooperation with huawei to enhance the capabilities of technology for their products.

changing people and adjusting products, automakers frequently "self-examine" and seek change

industry changes have also triggered a series of adjustments in companies, including personnel, production capacity, and product planning.

during the year, nearly 30 senior management positions of the five state-owned auto companies, faw, dongfeng, saic, baic, and changan, were changed. chen bin, member of the standing committee of the party committee and deputy general manager of faw, zhang jianyong, chairman of baic group, and zhou zhiping, general manager of dongfeng motor, who were born in the 1970s, took over the baton. saic group ushered in the most intensive personnel changes in the past decade. starting from july, chen hong, the former chairman of saic group, retired and wang xiaoqiu took over as the chairman of saic group; at the same time, jia jianxu, the former general manager of saic volkswagen, became the president of saic group, and tao hailong, the former general manager of huayu automotive systems co., ltd., became the general manager of saic volkswagen.

private car companies such as great wall and geely are also experiencing changes in senior management. the former has introduced professional managers from foreign companies, while the latter has made a series of internal adjustments. professional managers such as su jing, shen ziyu, chen siying, and qin peiji have been in star meizu andpole startechnology has a new role.

joint venture brands such as saic-gm, faw-volkswagen,changan fordthere have also been changes in senior management, with technical experts and marketing executives coming to the fore.

the frequent changes in senior management reflect the fierce competition in the industry and the urgent need for change. the transformation of traditional automakers, the localization of joint venture automakers, and the reshuffle of new automakers are all driving the industry forward.

according to 21st century business herald, after tao hailong took office as the general manager of saic volkswagen, he re-evaluated the cost optimization potential of saic volkswagen and planned to optimize the structural cost by 2 billion by 2024. later, fu qiang, executive vice president of sales and marketing of saic volkswagen, confirmed at the chengdu auto show that the optimization of structural costs is mainly in the production capacity part, and the production capacity of the volkswagen brand may be reduced from 2.5 million units to 1.5 million to 2 million units in the future.

dongfeng nissan yunfeng plant, which once produced dongfeng nissan's pure electric model ariya, will produce the new pure electric suv model lantu zhiyin for lantu auto. lantu auto said that since the existing factory production lines need to meet the production of the current models on sale, more production lines need to be opened to support lantu auto to further expand its product matrix. therefore, after coordination with dongfeng group, dongfeng nissan yunfeng plant will produce it.

dongfeng nissan is not the only joint venture brand to coordinate factory production capacity. previously, gac aion took over gac fiat chrysler automobiles' guangzhou factory and transformed it into gac aion's second intelligent manufacturing center, with an annual manufacturing capacity of 200,000 units.

as the extended-range vehicle market, represented by ideal and wenjie, continues to gain momentum, more and more new players are joining the fray. in late august, avita, a high-end pure electric brand under changan automobile, announced its entry into the extended-range track and launched the first model equipped with extended-range technology, the avita 07.

according to avita, avita 07 brings together the latest resources and technologies of changan automobile, huawei and catl, including changan automobile's kunlun smart extended-range vehicle, taihang intelligent control chassis, 5g smart factory, huawei's qiankun ads 3.0, hongmeng smart cockpit, and catl's shenxing 4c supercharger battery and shenxing super hybrid battery, and has strong market competitiveness.

adjustment is just the beginning. more and more traditional car companies are breaking with tradition and embracing new trends.