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pinduoduo lowers merchant store deposits, the first batch has covered nearly 70 categories

2024-09-07

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on september 6, pinduoduo’s latest merchant notification showed that the basic deposit for merchant stores will be reduced from 1,000 yuan to 500 yuan, and the initialization deposit for newly settled personal stores and corporate stores will also be reduced to 500 yuan.

it is understood that pinduoduo is conducting centralized testing on the reduction of merchants' store deposit. the first batch of merchants enjoying this policy has covered nearly 70 categories, and some merchants have completed cash withdrawals. millions of merchants will benefit from this, especially those operating multiple stores, as their operating costs will be further reduced.

pinduoduo is intensively launching tax reduction policies for merchants. on august 13, the platform launched a refundable technical service fee for merchants who signed up to participate in the on-site resource activities. for any product orders generated by on-site activities such as 10 billion subsidies, flash sales, platform promotions, 9.9 special sales, trendy prices, and multi-person groups, after the user initiates a refund, the platform will refund 1% of the basic technical service fee for pay-later orders and 0.6% of the basic technical service fee for other orders in proportion.

subsequently, the platform upgraded its "technical service fee refund benefit". in addition to enjoying the service fee refund benefit, the rate of pay-later technical service fees for orders generated by merchants participating in resource activities was reduced from 1% to 0.6%. in other words, for merchants' pay-later activity orders, the technical service fee was directly reduced by 40%.

a week ago, the "promotion service fee refund benefit" launched by the platform to merchants came into effect. for orders where consumers request a full refund before shipment, the platform will automatically return a promotion red envelope of the corresponding amount of the promotion software service fee to the merchant, without the need for the merchant to file a complaint.

the reporter noticed that the platform has also made special adjustments to the complaint service for merchants' after-sales disputes, and no longer limits the number of complaints that can be made. merchants can file a complaint with the platform as long as they have questions about after-sales processing. at present, this new benefit is undergoing preliminary testing, and some merchants can already enjoy this benefit, and it is expected to cover all merchants in the near future. pinduoduo has upgraded the merchant after-sales service system, supporting merchants to file complaints against abnormal orders, malicious complaint orders, and consumer negative experience orders. after the merchant's complaint is successful, the platform will compensate for the relevant orders.

source: beijing daily client

reporter: yuan lu

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