caiyu view｜"wechat may not support iphone 16" frequently appears on hot searches, see how both sides of the public opinion respond effectively
2024-09-06
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the rumor that "wechat may not support iphone 16" has sparked widespread discussion on the internet, forming public opinion. the cause of the public opinion was the disagreement between the two companies on the commission ratio, and the core was the old-fashioned "apple tax" issue. because it involved the core interests of a wide range of users, the public opinion fermented rapidly. after that, the two companies followed up and responded in a timely manner, with clear facts and appropriate language, and the audience's emotions gradually calmed down. reviewing the generation and handling of this public opinion, the importance of timely intervention and accurate answers to the audience's concerns has once again been highlighted.
1. event review:
since september 1, there have been rumors that "wechat may not support iphone 16, and once the iphone is upgraded to ios18.2, wechat will not be available." subsequently, the rumor triggered widespread discussion among netizens, and related topics frequently appeared on weibo hot searches.
at noon on september 2, many media outlets called apple and tencent regarding the rumor. according to zhengguan news, apple's official customer service said that wechat is an app that customers use very often, and the new iphone will not shut down and deprive customers of the app permissions that they normally use. according to the beijing news, apple's official technical consultant said that third-party comments about whether the ios system or apple devices can use wechat, including whether wechat can continue to be listed and downloaded in the apple app store, need to be communicated and discussed between apple and tencent to determine the future situation.
tencent staff also said, "we have not received this news yet."
the core of the rumor is still the issue of the commission of the app store in the apple system, which is commonly known as the "apple tax". according to the agreement, apple collects a portion of the commission for digital content consumption of all apps on the app store. currently, china is still the country in the world where apple has the highest commission rate for in-app transactions - the "apple tax" rate levied by apple on standard enterprises and small and medium-sized developers in the chinese market is 30% and 15% respectively.
however, in wechat mini-program games, users can access the customer service center entrance of the game to enter the customer service session page to recharge, thereby bypassing apple's own payment system and evading the 30% commission fee usually charged by apple. for this reason, apple is increasing pressure on companies such as tencent, requiring these companies to cooperate in plugging payment loopholes in wechat and other apps.
in the eyes of industry insiders, apple and tencent are not in an "either-or" relationship, and the so-called "choose one or the other" is nonsense. in china, more than 250 million users are using iphones. according to tencent's 2023 financial report, the combined monthly active accounts of wechat and wechat reached 1.343 billion. these data show the widespread use and influence of iphone and wechat in the global and chinese markets. the dispute between apple and wechat mainly focuses on differences in in-app payment policies, and both sides are seeking to reach a consensus. therefore, the competitive relationship between apple and tencent is likely to exist for a long time, but will move towards reconciliation in the future.
2. communication analysis:
in response to this public opinion, the qilu frog eye public opinion big data platform collected statistics from 15:00 on september 1 to 15:00 on september 3, and recorded a total of 47,323 pieces of information related to the incident. in the development trend of the incident, it reached its peak on september 2, with a total of 27,190 pieces of data on that day, of which weibo had the highest number, with 22,568 pieces published.
in terms of emotional color, during the dissemination of this incident, there were 4756 pieces of surprise (accounting for 29.58%), 3365 pieces of disgust (accounting for 20.93%), 2765 pieces of praise (accounting for 17.2%), 2157 pieces of sadness (accounting for 13.42%), 1925 pieces of anger (accounting for 11.97%), 628 pieces of joy (accounting for 3.91%), and 483 pieces of fear (accounting for 3%).
overall, the audience has less positive emotions towards the incident, and disgust and anger need to be paid special attention. after apple and tencent officially responded, the audience's emotions changed to a certain extent. according to statistics, the proportion of anger dropped to 9.77%, and the proportion of praise increased to 18.14%.
the change in sentiment is mainly attributed to the timely response of both parties, which helped to ease the dissatisfaction and concerns that may have existed before, stabilize the overall public opinion, and reduce the spread of negative public opinion. at the same time, the timely response and positive attitude of the officials helped to enhance consumers and netizens' trust in apple, especially the sense of responsibility and transparency shown in dealing with problems and challenges.
in addition, the rise in positive emotions helps to enhance apple's brand image in the minds of consumers, especially the sense of responsibility and transparency it shows when dealing with problems and challenges. combined with the official response, most users gradually believe that this news is likely to have little impact.
3. disposal and review:
recalling the public opinion that "wechat may not support iphone 16", the source of the news may be a misinterpretation caused by the disagreement between apple and tencent on the commission ratio of in-app purchases in wechat mini-games. with the official response from both parties, the rumor that "wechat does not support iphone 16" was falsified, and netizens' emotions gradually subsided.
through the fact-checking process, it can be found that the public attention to the rumor is very high, and the rumor spread quickly on major social platforms and news columns. the entire process of spreading the information surrounding "wechat may not support iphone 16" includes: the generation and rapid rise of rumors, discussions and speculations by the media and the public, to official rumor refutation and verification, and finally people's emotions calmed down and gradually returned to reason, showing the typical path of public opinion development in the social media era. although it was eventually confirmed to be a misunderstanding or malicious rumor, this incident clearly shows the public's reliance on information and the expectation of ensuring the use of reliable information services, which should not be underestimated.
regarding the "wechat does not support iphone 16" and similar public opinions, qilu evening news qilu one point public opinion analysis believes that in the field of science and technology, especially in the field of smartphones and applications, the speed of technological updates is very fast, and these changes are closely related to the user experience. behind any change in usage habits, the interests of tens of millions of users may be harmed.
at the same time, both apple and tencent are companies with a huge number of users, and their products have penetrated into every aspect of users' lives. it can be said that the lack of any one of them will cause great inconvenience to a large number of users. in addition, the "apple tax" controversy has a long history, and there are different proportions in different countries, which is more likely to trigger discussions about whether it is equal. with the superposition of multiple factors, similar rumors are very likely to cause concerns among users and further ferment into public opinion.
in this public opinion, apple and tencent responded in a timely manner, with clear facts and appropriate language. both parties' responses provided clear core information, indicating that both parties were actively communicating to solve the problem. in particular, the response from apple's official technical consultant also provided technical explanations and solutions, which helped reduce public speculation and misunderstandings and increased public acceptance of official responses. subsequent changes in audience sentiment also confirmed that the responses from both parties effectively alleviated the public's concerns and doubts, and public opinion gradually stabilized.
the generation and handling of this public opinion can also provide reference for dealing with similar public opinions in the future. first of all, we should fully understand and analyze what kind of public opinion has appeared on the internet. one thing that cannot be ignored is that we must do a good job of real-time monitoring of online public opinion and be able to grasp the dynamics of online public opinion in real time, so as to be able to detect rumors and negative public opinion early and deal with related public opinion; online public opinion monitoring can also help companies listen to users' opinions and suggestions, respond to users' concerns in a timely manner, and improve user experience.
after public opinion occurs, it should be handled in a timely manner, the facts should be clarified, and active guidance should be provided to prevent the rumors from continuing to spread. the official response must be clear in language and logic, and should not be ambiguous or evasive. this will help the public to correctly understand the situation and reduce speculation and misunderstanding. the official response is released through multiple channels, including social media, press releases, etc., to ensure that the information can reach a wide audience. after the official response is released, it should continue to communicate with netizens and update the progress of problem solving in a timely manner to maintain positive emotions.
(qilu evening news·qilu one point client yuan xiaohong huang shougeng)
news clue reporting channel: download the "qilu yidian" app from the application market, or search for the wechat mini program "qilu yidian". 800 reporters across the province are waiting for you to report online!
