news

as one of the four major traditional festivals in china, mid-autumn festival has always been an important time for companies to express their care for their employees. more and more trends show that employees and companies are paying more attention to and expecting more benefits during mid-autumn festival. how to enhance employee care and cultivate new talents through this time has become a hot topic in the industry.

in order to better help companies improve the effectiveness of talent management, jd enterprise business recently officially launched the 2024 corporate welfare "super value" service plan (shenzhen station) at the 43rd china human capital forum. from the four major capabilities of super "smart" enterprise empowerment, employee experience "quality", super "value" equity internal purchase, and talent "smart" empowerment, it provides technical service support for the digital upgrade of human resource management of enterprises, and helps enterprises "attract and retain talents" in multiple dimensions. this is also the third stop of the plan in the country after shanghai and beijing.

experts from institutions and enterprises such as the guangdong human resources research association, the school of public policy of the chinese university of hong kong (shenzhen), huawei overseas, and china power international information services co., ltd. fully affirmed this service plan. experts believe that the biggest difficulty in welfare procurement management lies in how to strike a balance between cost and efficiency, taking into account the personalized needs of different groups of people and spending every budget as much as possible to give employees the most practical results. the "super value" service plan for corporate welfare just provides companies with such a solution. with the advantages of jd.com's supply chain and technical service resources, companies can greatly reduce the difficulty of organizing and managing welfare procurement, and achieve both efficiency and effectiveness.

the 2024 corporate welfare "value-added" service plan is the core measure of jd's corporate business to focus on welfare scenarios this year. since its launch, it has carried out a series of welfare activities for the yangtze river delta and beijing-tianjin-hebei region. in the middle of this year, a certain oil company held a special offline event "jd is here" in the enterprise park through the corporate welfare "value-added" service plan. it not only brought high-quality products covering multiple categories such as home appliances, large supermarkets, and large fashion, but also specially launched home appliance trade-in, air conditioning cleaning, heating replacement and other services, which can be purchased and installed on site. in the end, the entire event attracted nearly 4,000 employees and their families to actively participate, effectively narrowing the distance between the company and its employees.

as the mid-autumn festival in 2024 approaches, the service plan has also started from the two major areas of improving employee experience and purchasing super-value benefits, and held a number of offline activities, providing strong support for companies to solve the problem of mid-autumn festival welfare procurement in an efficient and low-investment manner.

in terms of improving employee experience, jd enterprise business leverages its supply chain advantages to provide employees with a variety of welfare product experiences. at the mid-autumn festival welfare procurement exchange conference in august, jd launched a one-stop "commodity + service" mid-autumn festival welfare procurement solution, including "famous brand collection mooncakes" in cooperation with multiple brands, combining national trends, jd joy elements and blind box concepts to meet the preferences of young employees. at the same time, it also provides mooncakes of various flavors and styles, as well as healthy and low-sugar options to meet the procurement needs of different employees and budgets.

in terms of value-added benefits in-app purchase, the service plan provides integrated online and offline in-app purchase services, lowers the threshold for corporate in-app purchase activities, and meets the diverse needs of employees. in august, jd enterprise business and jd appliances were deeply linked, relying on the brand, technology, experience and other advantageous infrastructure of jd mall super experience store, to hold mid-autumn festival in-app purchase specials in nanjing, shanghai, chongqing and other places, and provide full-factor customized welfare activities through jd mall experience store. the activities include famous mooncake markets, technology product experience areas and life service privileges, meeting the needs of shopping, entertainment, food and family parent-child interaction, and providing exclusive in-app purchase discounts, so that companies and employees can save money.

in the future, the "super value" service plan will continue to be implemented nationwide, leveraging jd group's digital supply chain capabilities to help corporate customers innovate and optimize talent management models, promote win-win results between companies and employees, achieve accelerated business quality improvements, and provide solid support for the high-quality development of companies.