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on august 28, taobao little swan dongshan store suffered a loss of 30 million yuan due to price setting errors. on september 4, the reporter saw on the internet that many consumers have expressed their understanding of the store's difficulties and have applied for order refunds. however, regarding the number of people who have returned orders, little swan said that "it is not clear how many people have returned orders." in response to netizens' doubts about the brand's "commercial hype and marketing opportunities," midea group (little swan's parent company) replied to changjiang cloud news that "there is no such behavior."

on september 3, taobao little swan dongshan store announced that the little swan brand has decided to provide the store with over one million yuan in special support to compensate consumers affected by the incident. for consumers who have already placed orders, compensation will be in the form of a 10 yuan cash red envelope + a 100 yuan no-threshold coupon. it is hoped that this measure can alleviate consumer dissatisfaction and losses to a certain extent.

on social platforms, netizens have been sharing their experiences of grabbing washing machines at a “bargain price”.

"i have a baby at home, so i saw a related link in a wechat group for buying maternal and child products. a washing machine was only more than 300 yuan, and i thought there was a promotion, so i bought four." a netizen from jiangxi said that he had applied for a refund on august 29, and said, "this is the first time i have gotten a bargain on home appliances. i also heard different opinions. i struggled for a while, but after reading the store owner's announcement, i still refunded the money. we are all ordinary people in a small county, and life is not easy. i hope everyone can show mercy. this store may represent the hope of several families."

she didn't expect that the post about her canceling the order would cause a surge in online discussion. "do not refrain from doing good deeds because they are small, and do not do bad deeds because they are small. many kind-hearted friends have canceled their orders after seeing the post. as some friends said, doing good deeds will definitely be rewarded." the reporter saw that the post currently has more than 5,000 likes, and many netizens have posted to praise the netizen's actions.

at the same time, some netizens questioned why the official online store could easily make such a serious mistake and whether there was any suspicion of false propaganda or marketing hype.

at 9 am on september 4, the reporter contacted the taobao customer service of little swan dongshan store to inquire about the current situation of consumers' order cancellations. the customer service said "i don't know how many people have cancelled their orders" and did not disclose the current business status of the online store. when the reporter asked further, the customer service said "don't embarrass me" and then there was no reply. the last conversation showed "there are too many inquiries at present and it is impossible to answer."

afterwards, the reporter called little swan's official service hotline and midea group. the staff said that the company has set up a special team to actively deal with related issues. the specific order refund situation is not yet known, and all information is subject to the information in the announcement.

in response to netizens' questions, midea denied that the company engaged in commercial hype. "the amount involved in this incident is relatively large, and we will definitely not engage in false marketing and hype." midea's official after-sales staff said.

as of press time, midea and little swan brands have not continued to provide relevant information.

(reporter chen yaxi from changjiang cloud news)

(source: changjiang cloud news)

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