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phoenix.com technology news: on september 4, 1688, a direct sales platform under alibaba, released the "buyer protection service upgrade announcement". starting from september 12, for buyers, the platform will subsidize up to 25 yuan for each order. if there is a problem with a customized order, the platform can compensate up to 5% of the amount for each order, with a maximum single compensation of 3,000 yuan. for merchants, the platform will adjust the "refund only for goods received" rule, set up special funds, subsidize merchants with high return rates, and provide a green complaint channel.

this time, 1688 upgraded the buyer experience, supporting return shipping for all orders, and the subsidy amount and number of covered products exceeded most mainstream e-commerce platforms. users who purchase large orders or reach a certain annual purchase amount, or users who place orders from powerful merchants and super factory member stores, can get a return shipping subsidy of up to 200 yuan per order.

in addition, starting from mid-to-late october, buyers who choose to return goods through official logistics can receive a refund after sending the returned goods, and the payment collection time is shortened by an average of 4 days. for users who place orders and customize orders, if the merchant fails to deliver the goods as agreed, or the goods received are defective, or the goods do not match the size, are misprinted, or are damaged, the platform will provide compensation.

1688 has also optimized the seller experience. in order to reduce the burden on merchants, 1688 has set a billing rule with a technical service fee of 18 yuan for each sub-order. there is no charge for orders that the buyer successfully refunds before delivery, and there is no charge for orders of goods that the merchant entrusts to 1688. if the goods sent by the merchant to the buyer have an accident during transportation, the platform will compensate the merchant according to the same amount of the goods, with a maximum compensation of 50,000 yuan.