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zhang huaishui, commentator of china business network

recently, the listed company shandong heda (sz002810, share price 12.10 yuan, total market value 4.135 billion yuan) opened a vegetarian noodle restaurant in zhoucun ancient commercial city, zibo, and the news was widely reported by the media. as a company mainly engaged in the production of cellulose ether and plant capsules, this move is seen as a large-scale transformation attempt.

however, such a transformation actually has its own internal logic. in the current market environment where domestic demand needs to be boosted and consumption is slightly weak, local snacks with unique taste and city imprints have frequently become popular on the internet, becoming a bright spot in the catering consumption market. whether it is glutinous rice, silk dolls, and potato cakes that have become popular with guizhou village ba, or tianshui malatang, zibo barbecue, etc., they have all taken a "flow-based" development path.

the author believes that as a vivid carrier of regional culture, local snacks carry a profound historical heritage and unique folk customs. through multi-dimensional promotion such as packaging design, store decoration, and marketing activities, these snacks are more likely to unlock the code for traffic.

first, local snacks have strong branding capabilities. these snacks are often closely linked to local culture and have strong regional labels. this regionality not only adds a unique charm to the snacks themselves, but also provides rich materials for brand building. listed companies can further explore and refine the cultural connotations of local snacks through their capital and management advantages, and create a brand image with a distinct personality and high recognition.

secondly, local specialty snacks are often characterized by low cost and high gross profit margin. compared with mid- to high-end restaurants, local specialty snacks have lower costs and are more affordable, making them more likely to attract mass consumers. at the same time, due to their unique production process and selection of ingredients, they often bring higher gross profit margins, providing a stable source of profit for catering companies.

in addition, local specialty snacks have strong market penetration and replication capabilities. with the popularization of chain operation models, local specialty snacks can be quickly replicated and expanded to form economies of scale. listed companies, with their advantages in capital, brand, management, etc., can better integrate resources, promote local specialty snacks to the whole country and even the world, and maximize brand value.

however, if local specialty snacks want to become a new growth pole in the catering industry, they will have very high requirements for quality control and service. they need to break the mindset of "small traders" and improve profitability through large-scale operations and chain development to achieve economies of scale. at the same time, through cross-border cooperation and industrial chain integration, local specialty snacks can better expand new business areas and market space and achieve diversified development. for example, by combining with tourism, culture, education and other industries, local specialty snacks can be created. tourism routes, cultural experience activities, etc., to further tap market potential.

in short, local specialty snacks, with their unique cultural connotations, low cost and high gross profit margins, and strong market penetration, provide a new development direction for the catering industry. if listed companies can seize this opportunity and make reasonable layouts, they are expected to stand out in the fierce market competition and achieve new growth.

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