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you can use "burn your boats" instead of "sell everything you have".

text | she zongming

"my family will sell everything they have to support your education, even if it means tearing down our house and selling the tiles to support your education."

those who have not heard this sentence are not qualified to talk about being born in the 80s.

although it was an expression of my parents' determination to "not be poor in education", when i heard this sentence when i was young and ignorant, i always panicked: if the pot at home was broken, would we still have food to eat? if the house was demolished, would we still have a place to live?

in the past two days, the four words "sell everything you have" have become popular again, and the dormant memories of many people have been awakened by them.

looking at these four words crawling out of the ruins of history, some people may be a little confused:

is the "selling everything special team" here to dismantle the "sweet and sweet pork office"?

"hold the bowl to eat, put the bowl down to smash the pot" has always been regarded as ungrateful behavior, so what about putting down the bowl and smashing the pot?

01

the last time the term "selling everything" received widespread attention was when the debt crisis alarm of country garden was sounded.

at that time, country garden's chairman yang huiyan said: the family would "sell everything they have" to support country garden.

the last time this issue sparked discussion was when zhengzhou was hit by the chain reaction of the "three red lines" in real estate.

at that time, zhengzhou held a mobilization meeting for a special operation to vigorously attack the "guarantee delivery of buildings" and required real estate developers to "sell everything they have to ensure delivery."

now, the words "selling everything you have" appearing in documents from many places are also intrinsically related to this.

one of the connections is that "selling everything you have" is related to controlling incremental debt and reducing incremental debt in several contexts.

the second connection is that the reason why many real estate companies are forced to "sell everything they have" is that the real estate industry's "three highs (high leverage, high turnover, and high debt)" model is cut off by the housing supply and demand situation, which is also the reason why many places are forced to "sell everything they have".

▲yang huiyan had previously stated that her family would sell everything they had to support the company.

to put it bluntly, in the past some places spent money lavishly, and anyway, "all consumption was paid for by the local lords (land finance)."

the "local gentry" is also wealthy, as he has a cash cow at home - the real estate industry.

so even if the ious keep increasing, these places don't panic, because there will always be "local tycoons" to pay the bills and settle the accounts at the end of the year anyway.

until one day, when he saw the expenses for items like "excessive infrastructure" piling up on his bill, he quickly summoned the "local lord".

the "country boy" who was transferred from the ktv to the icu replied in a weak voice: i'm sorry, there is no extra food at home... i can't afford the cost of building the "world's no. 1 water company building" and the "ghost town" that you built before.

these places panicked and decided to sell everything they had to pay off their debts.

this is roughly the situation.

02

in the context of debt repayment, "selling everything you have" actually means selling, selling, selling, and selling those state-owned housing assets, equity, debt, land resources, etc. that should be pawned or sold off.

in official terms, it means revitalizing the state-owned "three assets" (funds, assets, and resources).

some places have written "selling everything they have" into their documents, which fully illustrates a truth:

sooner or later, you have to pay back the debt you incur - if there is a crew in the world that you have to join even if you don't have money, it's probably "true payback story". luo yonghao understands this very well.

to be fair, if the sense of urgency of "selling everything" can force some places to develop the awareness of strengthening budget constraints, it may be a lesson for them.

looking at the current local financial balance rate, you will easily find the real background wall generated by hot topics such as local non-tax revenue, reduction of public institutions, housing pensions, etc.

"money is not the problem, the problem is not having money", and it's not just the middle-aged men who are hurt.

dong yuhui said: consumption makes people happy, but consumerism makes people suffer.

"spending money lavishly" may be a consumption habit of the wealthy, but it is not the way to spend public money.

local governments are used to spending money lavishly, and they often make decisions that violate the ancestral motto of "work hard for the country and be frugal at home", which can also cause pain to people - the "people" here include taxpayers.

those who harbor the "goose city illusion" will always be dragged back to the reality of "increasing revenue and reducing expenditure" by the big hand of financial pressure.

"selling everything you have" is a way of increasing revenue and reducing expenditure. the idea is the same as when a company is overwhelmed by debt and wants to reduce fat and increase fat, or sell off its asset packages.

faced with a mountain of debt looming before us, it is only right to find ways to reduce the burden and reduce the debt.

although people only start to get anxious when the fire is at their fingertips, overall, it is better to set up a "special team to sell everything" than to set up a "joint meeting on non-tax revenue", and it is better to start with liquidating state-owned assets than to trace back to ××.

the 30-year operating rights of the leshan giant buddha were transferred, which is better than the local companies having their account books checked for 30 years.

03

it's right to work hard to pay off debts, but it's a bit confusing to dig out the half-buried phrase "selling everything you have".

i have noticed that in addition to “selling everything one has,” some local documents also use words like “go all out,” “try one’s best,” and “exhaust all possible means.”

▲in a document from a certain place, words such as "sell everything you have, go all out, use all your strength, and use all possible means" were used.

in this case, there is no need to play synonym matching games, and you have to resort to "selling everything you have".

if you think "going all out" is not enough to express your determination, you can highlight the key points in bold and red.

if highlighting the key points is not enough, you can convey the important document three times.

it is a good thing to have the determination to "sell everything you have", but shouting "sell everything you have" can easily scare away the companies on the investment promotion list and drive away the "fellow villagers" who are willing to become returning geese.

karl popper named the phenomenon of "predictions affecting the predicted events" the "oedipus effect" in the poverty of historicism. expectations can also affect the predicted situation.

and "selling everything you have" will also create expectations with high uncertainty.

although many documents have framed the meaning of "selling everything" within the scope of resolving local debts, the emergence of this term is bound to affect social expectations. when people and businesses see it, they can't help but wonder -

in the past, people sold everything they had in order to produce steel. now, are they selling everything they have in order to achieve the will to produce steel?

it’s already come to the point of smashing the pot, how many more pots are there to smash?

if some pots cannot be sold after being smashed, should the remaining pots be used to stew themselves in iron pots?

you say "fellow countryman, don't run away" and explain that "this pot is not that pot", but the limited version of historical memory attached to "selling everything you have" will inevitably attack those who have experienced it.

their knee-jerk reaction is to "pee".

04

"sister, i don't care about human beings tonight. i just want to set up a special team to sell off everything i have." when "sell off everything i have" splashes on the surface of public opinion, it means it has changed.

this is inevitable: you cannot move vocabulary with special connotations in the "pre-modern context" to the modern context, and forbid netizens to speculate on its connotation using more magical contexts.

in the past, "smashing everything" not only meant "exhausting all possible means", but also meant that the property was confiscated and the property rights were returned to the public. if it is brought up again today, it is indeed easy to trigger all kinds of associations and speculations.

it is always difficult for the public to understand and interpret the document at the same level. the document language should not be unpredictable in anticipation of such social reactions.

therefore, "selling everything you have" should not be misused or abused, just like the term "crackdown" - even if the context has changed.

besides, according to the logic that "the key to the problem is to find the key problem. the specific situation depends on the specific situation", if we want to exhaust all means to repay debt, we should not exclude those "priorities" - for example, the common way for enterprises to reduce costs and increase efficiency is to "cut redundant staff", but what about some places?

"selling off all the pots and pans" means that we cannot let those who take the blame carry the weight of the broken copper and rotten iron. when it comes to cutting daily expenses, it is not okay to cut down on the main arteries, and it is also not okay to be reluctant to turn the blade inward.

ultimately, when it comes to debt repayment, local governments can say they are "going to burn their boats", but it is not appropriate to say they are "going to sell everything they have".

why should the pot be blamed for all the "sell pots and irons"? are you just bored and want to sell it all?

if you have something to say, just say it nicely and don't create a thriller atmosphere.

you see, although both express determination, the "jargon" in the internet industry is much sexier - they call it all in.