2024-08-27
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Just this weekend, a piece of news about a Chinese girl was all over the foreign media. Many foreign media focused on reporting on a Chinese girl's miraculous shopping experience. The plot of the movie really happened in real life...
Image from scmp.com
Image from metro.co.uk
Image from straitstimes.com
According to news reports, in June this year, a Chinese girl went to a LV store in Chongqing to buy clothes. Unexpectedly, she was treated coldly by the store clerk when she entered the store. The girl asked for a drink and pretended not to hear her. She wanted to see new clothes, but the clerk kept selling her out-of-season clothes.
In desperation, the girl asked the clerk to get a few pieces of clothing that fit her to try on. However, the clerk still had a bad attitude and even rolled his eyes, which made her very uncomfortable.
Image from scmp.com
After leaving the store, the girl called LV headquarters to complain about the unpleasant purchasing experience, but did not receive any substantive response.
Two months later, the girl visited the LV store again.But this time he was carrying 600,000 RMB in cash (approximately US$84,247).
Image from scmp.com
This time, the girl also called her personal assistant and a friend. In this way, the three of them tried on clothes crazily in the store, and then told the clerk that it was all covered.
As for payment method, cash.
Finally, the clerk in the store spent a full two hours to manually count the total amount. Unexpectedly, the girl said directly:"We don't want to buy it now. We're leaving."
A reporter contacted the brand, but there has been no response yet.
Image from scmp.com
Her story went viral and caused a heated discussion online after being reported by foreign media. Netizens on Twitter, Reddit and other major forums started a heated discussion, and many netizens stood on the side of the girl:
It's evil, but I like it.
Revenge is the sweetest joy after counting money
Wow, this girl really took notes from her “Pretty Woman” class.
I really want to work hard to become such a black guy.
I would do the same.
I live for the little things like this!
She's a legend.
In fact, the reason why many netizens support this girl is not only because it is as "cool" as a movie plot, but also because her experience is not an isolated case.
Many American netizens have also complained online that they were ignored or even given the cold shoulder by store clerks when shopping in luxury stores.
Some brands seem to have this ethos because any Chanel or YSL store I’ve been to, as soon as I walk through the front door, I’m treated like a nuisance.
I had the same experience at YSL in Paris. Maybe that's just their way.
Even celebrities are not immune to this.
Bethenny Frankel, an American entrepreneur, television personality, and Upper East Side socialite.
However, even though she was already a Chanel VVVVic, she still had the "embarrassing experience" of being looked down upon and turned away by store clerks.
Because he didn't have a reservation and was dressed casually, Frankel was stopped by the security guard at the door and was not allowed in. Obviously, Frankel had never been rejected before, and he was very angry.
The picture is from dailymail, the copyright belongs to the original author
In order to prove that he was being "treated differently" by the security guard, Frankel showed up the next day dressed in jewels and precious stones, also without an appointment.
As a result, I got in easily.
The picture is from ins, the copyright belongs to the original author
Discussion: Sales of luxury goods stores
Well... rich ladies, celebrities, ordinary people... no matter who they are or which luxury brand they work for, they have all been treated poorly by the store clerks.
This inexplicable "unification" regardless of nationality or brand makes many people confused:Why does it seem that the chance of encountering sales staff with bad attitudes is higher in luxury stores?
Some netizens gave their own opinions on this issue:
This is a tactic. They want you to feel like you have to prove you are worthy enough to shop there.
I think they do it because it works. I think the whole strategy is to make people feel insecure so they will buy expensive things to prove themselves. If it didn't work they wouldn't do it because a lot of people work on commission.
But the key is to be confident and comfortable in your own skin. Don't let them get to you.
A lot of them think highly of themselves. They seem to think it's a sales tactic to bully you into buying something to prove you're worthy of being in their store. I think it's just part of the experience, just like the kids who want to be popular bullying you to see if you can live up to their viciousness. Just have fun and don't take them or yourself too seriously.
This is the craziest, dumbest strategy in sales. I live in a very expensive area and some of the wealthiest people I know dress super casually, some are downright sloppy. But they can buy a Ferrari with cash. Don't judge by the way they dress, you never know who you're dealing with. I've worked in high end retail sales positions and my biggest sales were to people who didn't wear ready-to-wear designer clothing and carried canvas Trader Joe's totes as purses.
Even within the same brand, I've had mixed experiences. Gucci in Rome? Terrible. Gucci in New York? Great! Sometimes I think it's the salesperson... having worked in customer service, some days can be really tough - especially when you're on commission. That being said, I don't think there's any excuse for being rude.
I have always had a great experience at Loewe! I have never bought anything in person, always bought online, but the sales are always lovely and helpful when I go to try on different bags
As someone who has worked in the luxury industry, and this is likely because they work on commission and I don't, this was not only a very pleasant experience with a potential client, but also with a colleague. It's always good to be friendly, whether the other person is window shopping or not. This still is the case. It's unfortunate, but I think a lot of times salespeople don't want to "waste their time". While kindness can go a long way, they may be missing out on potential long-term clients/sales/referrals!
What is the actual working situation of internal staff like?
An SA once made an anonymous revelation, admitting that being a salesperson is actually very miserable, and that it is not as easy as everyone thinks when judging people by their appearance.
The picture is from purseblog, the copyright belongs to the original author
The anonymous SA said that although they work in luxury stores, they are actually just ordinary people.
Although they have some power, it is only a little bit, far less than what customers think. All SAs in luxury stores are actually connected (not just within the brand). If a customer has been rude to an SA in a store, the SAs in other stores will also know.
SA has strict entry requirements, a very low base salary, and relies mainly on commissions. This leads to everyone hoping that every service will be rewarding, and if there are too many ineffective services, it is equivalent to an automatic salary reduction.
Also,SA doesn’t judge people purely by their clothes.
It is more about judging the customer's understanding of the brand or the degree of willingness to buy during the communication. If the customer is serious, the SA will provide more serious service.
Everyone dislikes "followers", and in fact, SAs don't like them either. SAs follow customers because they have no choice.Once theft occurs, the responsibility falls on the individual.If you are not careful, you will have wasted a month's work.
The job requires long hours of standing and wearing ill-fitting shoes, with many of the workers suffering from knee and foot problems. The company also controls their appearance, from lip and nail color to eye makeup and even their weight.
But under this article, many consumers have different opinions on this.I cannot agree with the fact that I don't care about clothes.Many people left messages saying that the treatment you get will definitely be different if you wear different clothes. Some people also said that if you wear clothes of that brand and buy them in that brand store, the experience will be better.
What is your experience like when shopping in luxury brand stores? Feel free to share your experiences in the comments.