news

Interface News Reporter | Huang Shan

Interface News Editor | Lou Qiqin

SJPThe brand was founded in2014Year2New York, USA, by Parker and American fashion businessmanGeorge MalkemusParker personally participated in the design of the brand's shoes, which are classic and luxurious in style. At first, they mainly sold elegant and classic high heels, and later expanded to bridal shoes, flat shoes, sandals, boots and other women's shoes. The prices of these shoes range from450US dollar (approximately3210RMB) to500 US dollar (approximately3566.8RMB Yuan).

past10Year,SJPThe brand has opened stores in three locations in New York, first in the famous South Street Seaport district in Lower Manhattan,2020Opened in Central54The brand's first flagship store on Bleecker Street and later moved to the current flagship store on Bleecker Street.2024Year8moon25The brand's Brick Street store will close on the day.

in addition,SJPThe brand also has retail outlets in Dubai, the United Arab Emirates and Qatar, but Parker has not yet given a specific plan for where they will go.SJPThe online retail website of will continue to operate until further notice from the brand. As of press time, the website is still operating as usual.

Parker's decision to close its own brand was quite sudden.8Earlier this month, she also announced on her personal social media accountSJPBrand new2024Two weeks later, the founder and famous actor issued the aforementioned closure statement, saying“SJPThe team would like to express their sincere gratitude to all their loyal customers and supporters, as well as all the partners who work side by side with them.”

In recent years, the impact of macro-level factors such as the epidemic and economic downturn, coupled with the shift in the footwear market trend toward sports, comfort, and casual shoes, has made business for independent boutique women's shoe brands increasingly difficult.SJPThe closure of the brand further confirms this market trend.

According to research by management consulting firm Bain,2023In the personal luxury goods market, footwear was the smallest category in terms of both growth and size, recording2%to3%The year-on-year growth rate280100 million euros (approximately2225Within the larger accessories category, leather goods outperformed footwear, although both saw their growth rates slow significantly.

Bain further analyzed that in the entire footwear category, sports shoes drove the growth of the entire footwear market, with the growth rate remaining at2%to3%. There are signs that consumers are increasingly interested in functional shoes, from outdoor boots to technical sneakers. In contrast, shoes for formal occasions and special occasions are gaining popularity.2023Almost no growth——SJPThe shoes supplied by this type of brand belong to this category.

As consumer interests shift, the profit-seeking capital market also adjusts its investment targets.SJPThe survival of such independent designer shoe brands has become increasingly difficult. In fact, compared with other independent brands that lack fame, they rely on the high fame and strength of their founders.IPofSJPThe brand has withstood the test of the epidemic. And the brand has also been working hard to boost performance in a complex market environment.

2023At the beginning of the year,SJPThe flagship store in Manhattan, New York, moved to Bleecker Street near Manhattan's East Village, which is also close to Soho, a famous shopping district in Lower Manhattan. Although the rent is high, this store has a large flow of customers, including local customers and foreign tourists.2023In a 2008 profile interview, it was described that Parker personally greeted customers who came to his brand stores and helped customers put on and take off shoes during the shoe trying process.

However, the enthusiastic service and the fact that I personally brought the goods to sell have never given meSJPLeading to higher growth.SJPThe brand has opened stores in New York, Las Vegas and the Middle East in the past decade.8Parker himself has never disclosed the brand's revenue, but Jiemian News saw it on a US recruitment website.SJPBrand registered2019Annual revenue is only300Million US dollars (approximately2139.69RMB 10,000).

Parker foundedSJPThe main driving force behind the brand is her character in the TV series Sex and the City. The character is a big fan of luxury goods, especially collectingManolo Blahnik、“Red bottom shoes”Christian Louboutinas well asJimmy ChooWaiting20This shoe brand has been popular all over the world for many years. Their shoes were exquisite items that fashionable urban girls of that period yearned for.

Parker played this role so well that it was natural for him to create a boutique shoe brand outside of the play.George MalkemusThe reason why I supported her to establish the brand back then,Malkemus at that timeyesManolo BlahnikThe brand is a pioneer in the US market.

But so many years have passed, even Kelly's favoriteManolo Blahnik、Jimmy ChooThe ceiling of the high-end shoe industry has also been reached.2022Annual revenue exceeds1100 million euros (approximately7.95billion RMB), the latter in2023The revenue for the fiscal year was1.51US$ billion (approximately10.77billion RMB), both of which have been facing the dilemma of sluggish growth in recent years.

In sharp contrast, Birkenstock has snatched a large number of high-heeled shoe consumers with its expensive flat slippers in recent years.2023The annual revenue has reached14.9100 million euros (approximately118.42billion RMB).

Therefore, give upSJPThe limited return on boutique shoes business seemed inevitable. Moreover, in addition to the boutique shoes business, Parker also hasSJPBeauty, fragrance, wine and cocktail businesses. According to the statement released by the company, these businesses will continue to be unaffected.SJPThe impact of the termination of the boutique shoe business.

Compared to the footwear category, the beauty market is much larger.2023The global market size reached720100 million euros (approximately5135billion RMB), maintained at4%to5%The beauty industry is highly dependent on marketing and has extremely high profit margins in the high-end market. In recent years, the beauty industry has become a place where European and American celebrities have created their own brands.