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With the continuous innovation and development of global technology, SHEIN, as a world-leading fashion retailer, is empowering the entire industry chain with its forward-looking digital strategy and leading the industry to new heights. From raw material procurement to logistics and distribution, SHEIN has established a complete set of digital processes to achieve precise control from source to terminal. This move not only greatly improves the brand's own operational efficiency, but also brings unprecedented opportunities for change to its partners, and jointly promotes the Chinese apparel industry to move towards digitalization and intelligence.

Flexible supply chain: the perfect combination of efficiency and responsiveness

SHEIN is well aware that the core of the fashion apparel industry lies in rapid turnover and accurate response to market demand. To this end, SHEIN has independently developed a "flexible supply chain" system, which has completely changed the production model of the traditional clothing industry. Through small batch and high-frequency orders, SHEIN can adjust production plans in real time according to market feedback, effectively reduce inventory backlogs, and improve capital utilization efficiency. This sales-based production model not only reduces production risks, but also speeds up product launch, allowing SHEIN to continue to stand at the forefront of fashion trends.

It is worth mentioning that SHEIN's flexible supply chain model has been widely recognized around the world. Its efficient supply chain ecosystem has not only brought significant economic benefits to the brand itself, but also helped many suppliers achieve digitalization and modernization upgrades by "teaching people how to fish". For example, some old suppliers who have been working in the apparel industry for a long time, after joining SHEIN's supply chain system, have not only achieved a substantial increase in revenue by introducing its advanced digital systems and standardized processes, but also significantly improved the level of modern factory operations.

Digital innovation: empowering the entire industry chain

In the digital age, SHEIN is well aware of the importance of technological innovation. In addition to implementing digital management in the supply chain, SHEIN has also provided strong support to partners across the entire industry chain through a series of technical means. From raw material procurement, design and development, production and manufacturing to logistics and distribution, SHEIN has established a complete set of digital processes to achieve precise control from source to terminal.

In addition, SHEIN also actively promotes digital tools, helping suppliers improve their work efficiency and management level by providing free digital systems and comprehensive training and guidance services. This win-win cooperation model not only accelerates SHEIN's expansion in the global market, but also injects new vitality into the international development of China's industrial belt.

Green new quality productivity: the path to sustainable development

While pursuing economic benefits, SHEIN also does not forget to fulfill its social responsibilities. On the basis of flexible supply chain model innovation, it actively practices the ESG (environment, society and governance) concept and creates green new quality productivity. From environmentally friendly raw materials and raw material reuse, to R&D, manufacturing, warehousing and logistics, to product recirculation and other processes, SHEIN is committed to achieving sustainable development. Including the application of sustainable raw materials and the use of excess fabrics in the industry for reproduction, the active application of environmentally friendly technologies such as digital thermal transfer and digital cold transfer in the manufacturing process, the use of environmentally friendly packaging bags and express bags in the packaging process, and the promotion of circular economy through the SHEIN Exchange second-hand trading platform. SHEIN integrates the ESG concept into every aspect of daily operations to achieve an organic integration of the concept of sustainable development and the business itself.

However, SHEIN's green practice is not limited to itself. It also actively promotes enterprises in the upstream and downstream of the supply chain to take environmental protection measures, such as using photovoltaic equipment and new energy transportation tools, to jointly build a low-carbon and environmentally friendly industrial ecosystem. This creation of green new quality productivity has not only won SHEIN a good reputation among young consumers around the world, but also built a more sustainable and stable competitive advantage for it. As global consumers continue to pay more attention to environmental protection and sustainable development, SHEIN's move will undoubtedly lay a solid foundation for its future development.

SHEIN's flexible supply chain and digital strategy complement each other and together build the brand's leading position in the global fashion industry. This successful model has not only brought significant economic benefits to SHEIN, but also set an example for transformation and upgrading for the entire industry. In the pursuit of sustainable development, SHEIN has implemented the ESG concept with practical actions and won the trust and support of consumers around the world. In the future, SHEIN will continue to lead the green fashion trend and contribute more to the global fashion industry.