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Recently, the "Starry Sky Dazzles the World" GRAFF high-end jewelry tasting event hosted by the British jewelry and watch brand GRAFF was held at Sun Ke Villa in Shanghai. Graff Design Director Anne-Eva Geffroy, Graff CEO Françoise Graff, and Wang Xi, General Manager of ALYRA JEWELLERY China and Asia in Singapore, and other guests attended the event.

Graff has released a new "GALAXIA" advertising campaign, which uses the glittering stars to reflect the sparkling beauty of high-end jewelry and demonstrates the brand's spirit of continuous innovation and change. The advertisement uses the brand's iconic aurora green as the background, combined with dreamlike surreal elements, making people feel as if they are in the luxurious and dazzling Graff universe, paying tribute to the extraordinary charm of modern women who combine strength and softness.

In the “GALAXIA” campaign, Dutch supermodel Rianne van Rompaey is Graff’s muse, portraying the collection’s finest jewellery pieces crafted from the finest gemstones, complementing her dazzling personality. Rare yellow and white diamonds, emeralds, rubies and sapphires seem to escape the constraints of gravity and shine in Graff’s jewellery masterpieces.

It is understood that the advertisement was shot by photographer Mikael Jansson and designed by former fashion magazine editor Emmanuelle Alt. The advertisement was shot using revolutionary visual effects technology, presenting a stunning celestial phenomenon of green aurora covering the sky on a 180-degree high-definition LED screen. This is the first time that technology has been used in high-end jewelry advertising.

In addition, many jewellery pieces from Graff's Tribal series were also on display. Each piece of Graff jewellery is full of modern and timeless charm, while also carrying the brand's consistent style heritage. The smooth lines and exquisite curves are soft and elegant, while the unique beauty of the gemstones cleverly echoes GALAXIA's bold and fearless personality.