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On August 20, the gaming sector rose abnormally, driving CITIC Publishing and Qi Tian Technology to achieve a 20CM daily limit, Huayi Brothers rose 19.03%, Zhejiang Publishing Group and China Travel Service Group achieved a 10CM daily limit, and related stocks such as Xunyou Technology, Shunwang Technology, Caesar Culture, Xinyuan Technology, and Liandi Information followed suit.

On the news front, the domestically produced game "Black Myth: Wukong", which has attracted much attention from game fans around the world, has officially been launched to players. Less than an hour after its official release, it topped the list of Steam's most popular games, with more than 1 million players.

According to the official website of Game Science, there are currently four versions of the game, namely the digital standard edition priced at 268 yuan, the digital deluxe edition priced at 328 yuan, the physical deluxe edition priced at 820 yuan, and the physical collector's edition priced at 1998 yuan. Pre-orders can be made in advance, but the physical versions have all been sold out.

Pre-sale was hot, with sales reaching 390 million yuan

Public information shows that the "Black Myth: Wukong" project was launched in February 2018. After 6 and a half years of development, it was finally delivered to players around the world.

It is understood that the game is an action role-playing game produced by the Chinese game development company Game Science. It is based on the classic Chinese literary work "Journey to the West" and boldly adapts the original plot through modern creative methods.

Players will play the role of Sun Wukong, go through a series of adventures and battles, experience the growth process of Sun Wukong, and defeat various monsters and enemies. The game not only covers the classic plots in "Journey to the West", but also adds rich original content, making the whole story more full and fascinating.

In fact, the game had been pre-sold earlier. One month after the pre-sale, the sales reached 390 million yuan, with sales of 1.2 million copies, which greatly broke the pre-sale record of domestic games. The "China Game Industry Report from January to June 2024" released in July showed that the actual sales revenue of the domestic console game market in the first half of the year was 797 million yuan.

In fact, one game accounts for half of the market.

On August 19, after the pre-download of Black Myth: Wukong was launched, the peak download bandwidth usage on the Steam platform reached 70Tbps, breaking the Steam record. Industry insiders said that this is equivalent to more than 70,000 people using 1Gbps downstream bandwidth to download at full speed at the same time. Previously, the peak download bandwidth usage record on Steam was set by Cyberpunk 2077 at the end of 2020, which was 50Tbps.

Not only that, Black Myth: Wukong has also quickly joined forces across industries. On the 19th, the joint package launched by Black Myth: Wukong and Luckin Coffee was all over social media. In addition, many brands including Lenovo Savior Computer, hard drive manufacturer Zhitai, and Didi Qingju have launched joint products for Black Myth: Wukong, covering multiple industries such as travel, retail, and digital 3C.

According to data from the gaming platform Steam, Black Myth: Wukong continues to top the list not only in China, but also among the current best-selling products in the world.

A-shares are rising and many stocks hit the daily limit

The success of "Black Myth: Wukong" has driven the gaming sector to rise, adding a touch of red to the A-share market which was all in the red today.

On August 20, Huayi Brothers rose rapidly in the early trading. According to relevant media reports, Huayi Brothers holds a 5.17% stake in Hero Entertainment, which is an early investor in Game Science, the developer of "Black Myth: Wukong". In 2021, Game Science received equity investment from Tencent. After the change, Tencent holds 5% of the shares, producer Feng Ji holds 38.76% of the shares, and Hero Entertainment holds 19% of the shares.

Based on this calculation, Huayi Brothers indirectly holds approximately 1% of Game Science's shares.

It is reported that CITIC Publishing, which has achieved a 20CM daily limit, will participate in the publication and distribution of the Black Myth: Wukong setting collection. In this regard, a person from the investor relations department of CITIC Publishing confirmed this statement.

"There is no product yet, and no official information has been disclosed." Regarding the release time, the person said that we are still formulating the publishing plan. Regarding the cooperation model, profit sharing ratio, etc., the above person said that there is no physical product yet, and it is not convenient to disclose the specific details. The specific details will be announced after the listing.

Zhejiang Publishing Group Digital Media Co., Ltd., a subsidiary of Zhejiang Publishing Group, is the publisher of "Black Myth: Wukong", and its stock price has also seen a significant increase in recent days.

A person from the investor relations department of Zhejiang Publishing Group told the media that they are only publishers and are responsible for content review. At the same time, the person said that the profits from games should mainly go to developers and operators, and they are not particularly clear about the specific distribution.

In this regard, Ping An Securities researchers said that the game industry has both consumption and technology attributes, enriching the spiritual life of the public. High-quality game products can create a large number of new demands. The birth of "Black Myth: Wukong" also indicates that Chinese local developers have the ability to develop 3A masterpieces recognized globally, and the level of game industrialization has been further improved. The game industry may take this opportunity to start a new round of boutique and high-quality development trends. From an investment perspective, the emergence of popular content is expected to improve the industry's prosperity. Listed companies with a reserve of boutique game products may continue to receive market attention. Of course, under the current weak market background, market funds tend to invest in themes, so investors need to carefully identify the fundamentals and not blindly chase the rise.