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Getting started means intelligent driving, what is the technology and significance behind it?

Author | Wang Xunkui
edit| Jingyu

From the era of smartphones ushered in by the iPhone to the smart driving brought by smart cars today, the road to innovation always leaves a process of "questioning, understanding, and becoming", just like from the early era of full keyboards to questioning touch input, and then to becoming a standard feature of mobile phones today. This evolutionary process is more like an advanced version of the "really fragrant" scenario for consumers.

From questioning the capabilities of intelligent driving to understanding its ease of use, to a user who won’t place an order without it, consumers seem to be accepting new things faster. On the other hand, in the new energy vehicle market, where price competition is fierce but technology is paramount, automakers have also truly realized that intelligent driving has become a “necessity” for consumers, rather than a “nice-to-have”.

Today, the intelligent driving war "bet" by car companies has made people see the "dawn" of the era of universal intelligent driving.

Although technologies are flourishing nowadays, consumers have already gone through the decision of "want or not" and "buy or not buy" and have entered a new stage where they need to rationally understand the "pros and cons" of intelligent driving.

01

The "Truth" of the Intelligent Driving Era

The "overt conspiracy" with the new M7 Pro

BEV (Bird's Eye View), Transformer algorithm, Occupancy Network, end-to-end, etc., more and more professional terms related to intelligent driving appear in the eyes of consumers, which makes many consumers confused by the complex technical terms of car companies and a series of cool promotional videos.

However, the "truth" for consumers in the era of intelligent driving is to care about the "real functions" that can actually be purchased and experienced, rather than being misled by publicity, parameters, and hardware quantity. Because the quality of today's intelligent driving experience has evolved into a key factor in choosing a car."New Metaphysics".

In addition to terms, parameters, and hardware quantity, intelligent driving technology is not achieved overnight. Behind all this is the need for continuous polishing of algorithms, continuous adjustment and trial and error of hardware, and countless engineers working day and night to test and debug, bringing various details of the intelligent driving experience: "a soothing brake stop", "a predicted speed reduction", "an accurately identified obstacle", etc.

Consumers need to define and disassemble these "user experience metaphysics" through experience feedback, and truly understand intelligent driving with the concept that "invisible technology is the most important, and the technology that can be purchased is the most important."

This also leaves car companies with a very difficult problem to solve. Intelligent driving is constantly developing, and there will always be higher computing power, more sensors, and more complex software.How can we provide users with an "affordable" and "truly inclusive" smart driving system?？

In order to achieve universal access to intelligent driving, it is necessary to improve algorithm capabilities in the early stages. Only manufacturers with advanced algorithms can make intelligent driving that is truly affordable for consumers. They can use software algorithm capabilities to realize intelligent driving built on high-cost hardware, and truly realize intelligent driving products that are "affordable and easy to use."

The new M7 Pro, which will be officially launched on August 26, seems to have given a standard answer. This is also the conspiracy behind Huawei's well-known intelligent driving: "Intelligent driving is available from the start, and it is easy to drive all over the country."

According to the disclosed information, the new M7 Pro will be equipped with the HUAWEI ADS basic version, making the entire Hongmeng Intelligent Driving series "standard" Huawei Intelligent Driving. At the same time, the "Visual Intelligent Driving" with lower cost and better experience can not only relieve the mental fatigue of long-distance driving, but also make driving in complex road conditions safer and make parking in unusual parking spaces in urban areas easier.

More importantly, it allows more families to experience Huawei's intelligent driving, which means that such "intelligent driving standard" will also lead the industry into the era of universal intelligent driving.

02

HUAWEI ADS Basic Edition

How to lead the "era of intelligent driving for all"?

In order to provide a better intelligent driving experience, car companies have invested a lot of teams, financial resources and material resources to support the development of the most advanced technologies, but the other side of evaluating value isHow to transform successfully developed and effective technologies into truly useful and user-friendly functions.

Taking the HUAWEI ADS Basic Edition, the core highlight of the new M7 Pro product upgrade, as an example, it is the "essence" of Huawei's years of investment in the intelligent driving strategy.

Behind this is not only the data and computing power advantages of HUAWEI ADS's total mileage exceeding 460 million kilometers and Huawei's cloud-based learning and training computing power of up to 5E FLOPS, but also the technical path has gone from having maps to not having maps, from BEV to GOD. It is a product of ultra-high intelligence and cost-effectiveness that uses "algorithm advantages" to surpass "hardware stacking".

As car owners who have personally experienced the Huawei ADS Basic Edition commented online, "This Huawei ADS Basic Edition Intelligent Driving is not basic at all!", it even has many unique advantages.

For example, although it is a pure vision solution, it does not rely on high-precision maps and laser radar. On the contrary, the new M7 Pro is "not picky about roads". The "NCA Intelligent Driving Pilot Assistance Function" can realize intelligent driving pilot assistance on national highways and urban expressways, making long-distance driving easier.

In terms of parking capabilities, it can even surpass the matching and recognition capabilities of its originator Tesla. Smart parking can fully support 160+ different parking scenarios, realizing "park as soon as you see it", allowing users to forget the scope of use and use the function more seamlessly.

Of course, the most attentive is the comprehensive active safety capabilities provided by Huawei ADS Basic Edition Intelligent Driving, which are more adapted to China's road conditions and effectively avoid high-frequency and collision-prone scenarios such as "ghost heads", which is an indispensable capability to protect driving safety.

"Intelligent driving from the start" is Huawei's conspiracy, and "Huawei ADS Basic Edition is not basic at all" has reversely enhanced the super product strength and intelligent driving ratio of the new M7 Pro, making the national SUV more affordable.

Good things bring happiness only when they are shared, and smart driving can only realize its value when more people experience it.

This time, the upgrade of the new M7 Pro seems to have inadvertently reached a key point in the industry. Owners of the previous S7 Pro have already picked up their cars and started to experience the visual intelligent driving experience brought by the HUAWEI ADS Basic Edition. The upcoming new M7 Pro will also be equipped with the HUAWEI ADS Basic Edition, which realizes that "all models under Hongmeng Zhixing will be equipped with Huawei Intelligent Driving as standard."

Such "standard configuration" is very important. It not only relies on intelligent driving technology to meet the needs of consumers for high-quality smart SUVs, but also further expands the audience group and lowers the experience threshold.

It is more like what Yu Chengdong commented on Weibo, "The era of intelligent driving for all has arrived!"

03

QX M7 Pro

Chemical reaction

What is the key to popularizing intelligent driving among the entire population?

Perhaps it’s to make car companies realize the importance of investing in intelligent driving? Perhaps it’s to make intelligent driving capabilities a standard option? Perhaps it’s the result of fierce competition among car companies?

These may all be correct, but what is more valuable is not only to make users who understand intelligent driving like it, but also to change the concepts and opinions of users who do not understand intelligent driving.

The best way to change the user group who do not understand or experience intelligent driving is toIt is not only about improving intelligent driving capabilities, but also about market dominance brought by the complete product experience.

In fact, there have been many "precedents" before the new M7 Pro: for example, the M9 topped the sales list of models priced above 500,000 yuan; when talking about the cooperation between Huawei and SERES, Yu Chengdong once said that the previous M7 had created a sales record of models priced above 300,000 yuan in China; and from the user feedback of the Zhijie S7 Pro equipped with Huawei's "ADS Basic Edition" intelligent driving system, the intelligent driving experience far exceeded user expectations.

On the whole, the new M7 Pro, which is about to be launched, will have very good market dominance. On the one hand, it has product strength, on the other hand, it has technical strength, and on the other hand, it has the price-performance ratio brought by Huawei's ADS basic version of intelligent driving. All aspects need to be taken into account.

Perhaps this is the key to achieving "intelligent driving for all". The combination of good products and good intelligent driving can break through a larger circle and allow users who do not understand intelligent driving to truly use and love intelligent driving capabilities.

Judging from the previous sales and product performance of the new M7 series, this powerful combination not only makes an absolute contribution to the industry's opening up of universal intelligent driving, but also brings new breakthroughs to the development potential and market opportunities of this product.

The relationship between Huawei and the automotive market is a "chemical reaction", and the late meeting between the new M7 Pro and the HUAWEI ADS basic version is also a "chemical reaction", and they both seem to be fierce enough.

Huawei, which used to claim to "not build cars, but create 70% new value", has continued to cooperate to create a series of industry hot products. As a technology company, the new strategy of smart travel solutions launched by Huawei, the new ecosystem of "Hongmeng Intelligent Driving", has won great confidence for itself to some extent.

The launch of the new M7 Pro may become a new milestone for Huawei's intelligent driving "standard configuration", and start a new journey of "universal intelligent driving" for the entire industry.

*Header image source: Wenjie

This article is an original article from Geek Park. For reprinting, please contact Geek Jun on WeChat: geekparkGO

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