Air conditioner orders exploded in Taiyuan, Weihai and other places; Suning's 818 promotion saw "cross-regional reinforcements"
2024-08-13
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Lasting until August 23, this year's dog days are "40 days longer". Under the scorching heat, many places have launched a battle to keep cool. Affected by extreme temperatures, air conditioner sales have surged in Shanxi, Shandong, Fujian and other parts of the country recently. In order to ensure the timeliness of contract performance, Suning.com once again carried out a cross-regional installation "great migration" on August 18 this year, dispatching more than 100 installation service teams to ensure that air conditioners are "installed on the wall within 24 hours after arrival".
"In response to the busy air conditioner market, Suning.com has formed a complete response and coping mechanism. Relying on the national order data management platform, we can formulate accurate installation plans for individuals and dynamically adjust the reinforcement plan according to changes in temperature and order volume," said the person in charge of air conditioner service at Suning.com. Since July, Suning.com's air conditioner installation orders have increased by more than 40% month-on-month, and installation orders in some regions have exceeded historical peaks.
In Weihai, Shandong, from July 25 to August 6, air conditioning installation orders increased by 128% year-on-year, and customers are about to face the situation of "waiting in line for installation". In order to supplement the work force, 20 groups of installation engineers in Jinan rushed to Weihai. At 7 am on August 5, Jinan installation masters set out one after another, driving more than 500 kilometers, and arrived in Weihai around 5 pm that day in heavy rain. After completing the order distribution on the same day, they started "non-stop operation" the next day, with an average of 7 units installed per group. On August 8, Weihai's "explosive order" status was lifted.
During the dog days of summer this year, Shanxi experienced record-breaking high temperatures, with the average temperature reaching a peak since 1961. "Too hot" has become a high-frequency word for local residents. The sharp rise in temperature has led to a surge in local air conditioner sales. In July, Shanxi Suning's air conditioner sales and sales increased by 558% and 565% year-on-year. On the service side, on July 24, the daily air conditioner installation volume in Taiyuan increased by 4 times. The after-sales team started the "cool supply" operation mode and invested all transportation capacity to ensure the installation timeliness.
In order to let users wait less and enjoy coolness, on July 23, Suning.com in Beijing and Tianjin responded positively, and 50 installation teams in the two places rushed to the rescue with vehicles and installation tools. After five days and nights of continuous fighting, after completing the installation task of more than a thousand air conditioners, the rescue team returned smoothly. It is worth mentioning that for special groups such as the elderly, Suning.com in Shanxi has also enabled green delivery and installation channels. At the Changfeng store in Taiyuan, from purchase to installation, a 75-year-old consumer used the air conditioner ordered by the store in less than two hours.
"Service is our only product. We don't count the cost of serving users." A relevant person in charge of Suning.com said that in order to ensure that users can use air conditioners as soon as possible, the company will issue special subsidies every year for peak season reinforcements, provide engineers from other places with multiple subsidies such as additional installation fees and accommodation reimbursement, so that the assistants can serve with peace of mind and solve their worries.
