Green transformation is accelerating! Suning.com promotes new growth in green consumption through old-for-new exchange
2024-08-13
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Recently, the CPC Central Committee and the State Council issued the "Opinions on Accelerating the Comprehensive Green Transformation of Economic and Social Development". In the field of consumption, the "Opinions" proposed to increase the supply of green products, actively expand green consumption, and encourage enterprises to adopt "old for new" and other methods to guide consumers to buy green products. After the top-level document was issued, Suning.com actively responded, continuously upgraded the supply of green smart home appliances during the 818 period, increased subsidies and service measures for old for new, accelerated the construction of a green supply chain, and helped upgrade home appliance consumption to "green".
According to a relevant person in charge of Suning.com, they will coordinate with upstream and downstream partners to provide better-quality products, greater price discounts and faster replacement services, and make full efforts in the home appliance replacement program across the entire chain, promote the popularization of green, smart and healthy products, and help the industry accelerate its green transformation.
In terms of green product supply, since the beginning of this year, Suning.com has continued to take the National Renewal Festival, 618, New Quality Home Appliance Festival, 818 and other activities as opportunities, and has joined hands with Haier, Midea, Casarte, COLMO, Panasonic, Siemens, Bosch and other leading brands to increase the supply of "new quality home appliances" characterized by green intelligence, and focus on promoting home appliances with high quality, excellent experience and low energy consumption. According to the "Suning.com 2024 New Quality Home Appliance Consumption Report", as of the end of July, the sales of first-level energy-efficient air-conditioning products in Suning.com's offline stores have exceeded 95%. Midea Air Conditioner KFR-35GW, Beko Air Conditioner KFR-35GW, and Haier Ice BCD-571WGHFD2BW4U1 were selected as the top 3 new first-level energy-efficient home appliances. New quality home appliances that focus on energy saving and environmental protection have become an increasingly important choice for consumers, and green consumption has added new color to the home appliance consumer market.
During this year's 818 promotion, Suning.com continued to increase subsidies for green consumption. During the promotion, consumers can enjoy multiple discounts such as pre-deposit discounts, instant discounts for old-for-new payment, and discounts for large appliance packages, with a comprehensive subsidy of up to 25%. The store also fully joined the service commitments of seven-day no-reason return and exchange, 30-day price guarantee, and compensation for delayed delivery and installation, using "good products and good services" to comprehensively promote the old-for-new consumption of green, smart, and healthy home appliances. Data shows that since the launch of Suning.com's 818 promotion, Suning's old-for-new sales in August increased by 157% year-on-year, and consumption in stores in many places across the country was hot.
It is worth mentioning that Suning.com has also extended its green services to the community. During the 818 shopping event this year, Suning.com launched community services across the country, bringing activities such as "home appliance recycling, home appliance renovation design, and home appliance experience" to community users, and launched six free services, including "home appliance free diagnosis, water quality monitoring, free commissioning, free cleaning of air conditioners and washing machines, clothing care, and free window cleaning", to help users "get rid of old things more easily and be more willing to replace new ones".
Industry analysts pointed out that with the release and subsequent implementation of the Opinions, the market recognition of green products and services will be further improved, and consumers' awareness of green consumption is expected to increase. At the same time, the implementation of subsidy policies for green consumption in many places will directly stimulate consumers' purchasing desire and expand the green consumption market. As a leading company in the field of home appliances and home decoration, Suning.com's green smart home appliances will directly benefit from this policy orientation, and market demand will further expand. On the other hand, with its supply chain and regional layout advantages in the field of "home consumption", it can quickly respond to policies and integrate industry resources, efficiently promote green products and services, and help stimulate new vitality in green consumption.
