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On August 3, the State Council issued the "Opinions on Promoting the High-quality Development of Service Consumption". Among them, in terms of stimulating the vitality of improved consumption, it is proposed that education and training consumption should promote colleges and universities, scientific research institutions, and social organizations to open up high-quality educational resources to meet the diversified and personalized learning needs of the general public. Promote the improvement of the quality and efficiency of vocational education and build high-level vocational schools and majors. Promote social training institutions to improve the quality of services in response to public needs. Guide schools to introduce third-party institutions with corresponding qualifications to provide non-disciplinary high-quality public welfare after-school services through purchasing services and other means in accordance with relevant regulations. Encourage high-level cooperative education with internationally renowned universities in China.

Since the release of the "Opinion", the education sector of the capital market has continued to rebound, and the share prices of many education stocks such as Offcn Education, Only Education, XueDa Education, and Excellence Education Group have continued to rise.

Offcn Education, which focuses on vocational education, has seen its stock price rise by the daily limit for five consecutive trading days from August 1 to August 7. Only Education has seen its stock price rise by the daily limit for three consecutive trading days from August 5 to August 7. The company said that the education and training business is still a highly regulated industry and the company will pay close attention to relevant policy developments.

As of August 8, XueDa Education closed at 58.17 yuan, up 19.8% from the closing price of 48.55 yuan on July 26. XueDa Education has already laid out its vocational education in February this year. XueDa Education acquired 70% of the equity of Zhuhai Longda Zhiye Education Management Consulting Co., Ltd., and indirectly held 70% of the organizer's rights and interests of Zhuhai Industry and Trade Technical School and Zhuhai Industry and Trade Management School.

Many experts and scholars pointed out that the wording in the "Opinions" is basically consistent with the previous caliber. This time, promoting the high-quality development of service consumption does not mean relaxing the management of subject-based training such as after-school tutoring classes.

“Social training is a general direction”

The industry believes that the "education and training" referred to in the "Opinion" is not subject-based training, but training represented by vocational education, adult education and non-subject training. This is also in line with the current transformation direction of education companies. Since the release of the "double reduction" policy, many education and training institutions have begun to transform into new fields such as vocational education, smart hardware, and cultural tourism live broadcasting.

Qu Yifan, deputy secretary-general of the China Private Education Association, secretary-general of the Policy Subcommittee of the National Off-campus Training Supervision Expert Committee, and researcher at the University of International Business and Economics, pointed out in an interview with The Paper on August 7 that social training covers a wide range, and there are different legal and policy requirements for different types of training for different groups of people. Classified measures are the general direction.

Qu Yifan said, "Guide schools to introduce third-party institutions with corresponding qualifications to provide non-disciplinary high-quality public welfare after-school services through purchasing services and other means in accordance with relevant regulations." This is consistent with the requirements of Article 17 of the Opinions of the Ministry of Education and other 13 departments on standardizing non-disciplinary extracurricular training for primary and secondary school students. By introducing non-disciplinary training institutions into campus to provide non-disciplinary high-quality public welfare after-school services, it will help improve the quality of after-school services, enrich the supply of high-quality educational resources in schools, and promote the all-round development of students.

On August 1, Huai Jinpeng, Secretary of the Party Committee and Minister of the Ministry of Education, said in an interview with Xinhua News Agency that at present, the short board of "quantity" in education is no longer the main aspect of the contradiction, and the improvement of "quality" has become an urgent requirement. After the people's demand for "having a school to go to" is met, "going to a good school" has become a prominent contradiction and problem in current education. We will strive to make the path for students to grow and become talents wider. We will deepen the integration of vocational and general education, industry and education, accelerate the construction of a modern vocational education system, hold "few but fine" secondary vocational education, enhance the core school-running capacity of higher vocational education development, accelerate the promotion of vocational education and service economic and social development, and truly enable students with different endowments and different development interests to learn effectively and become talents in a diversified way through the design of a system that is vertically connected and horizontally integrated.

The "double reduction" coordination mechanism is operating normally

Dong Shengzu, director of the Institute of Private Education at the Shanghai Academy of Educational Sciences, told The Paper:Some misunderstandings in the market are mainly due to different understandings of whether the regulation of subject-based training will be relaxed. In fact, judging from the macro-system trend and the actual supervision situation in various places, there is no consideration of relaxing the regulation of subject-based training.At present, the "double reduction" coordination mechanisms in various places are operating normally, and administrative supervision is gradually becoming normalized and long-term.

At present, a large proportion of subject-based training institutions have been reduced nationwide, and from this perspective the governance goal has been achieved.

Qu Yifan believes that the Opinions do not conflict with the "double reduction". The Opinions mention: promoting social training institutions to improve service quality in response to public needs, targeting all types of training institutions, and emphasizing the improvement of service quality. On the one hand, institutions should operate in good faith and in compliance with regulations in all aspects of the entire process, including enrollment, fees, training, safety, refunds, complaint handling, and student information protection; on the other hand, they should improve service levels and standards on the existing basis to better meet social needs, which does not conflict with the goals and measures of the "double reduction".

Dong Shengzu further pointed out that in addition to subject-based training institutions, a large proportion of social training institutions are vocational training institutions. Obviously, under the fierce market competition, vocational training institutions can only better meet the needs of consumers and seek better survival and development by adapting to the development requirements of new quality productivity, facing industries, industries and enterprises, and constantly improving the quality of training.

Experts suggest allowing institutions to set floating prices based on actual costs

Dong Shengzu believes that at the local level, how to meet the actual needs of the people, appropriately optimize the government guidance price management system, allow institutions to float prices based on actual costs, enable existing subject training institutions to maintain normal operations, and continuously increase investment to effectively improve the quality of training is also a topic that needs to be studied and resolved.

From the perspective of alleviating excessive extracurricular subject training, Dong Shengzu suggested that, on the one hand, on the basis of vigorously balancing the allocation of educational resources and narrowing the "regional, urban-rural, and inter-school" education gap, we should work hard to improve the quality of classroom teaching in every primary and secondary school, and effectively improve the after-school services in the school, so that the majority of primary and secondary school students can learn well and fully in school; on the other hand, we should highlight the quality orientation, promote the reform of the education evaluation system in accordance with the central deployment, increase the value and weight of comprehensive quality in the scoring of the college entrance examination, fundamentally change the situation of "selecting people by scores" and "calculating every point" in the basic education stage, and minimize the education anxiety of students and parents.

Recently, the 2024 National Basic Education Reform Seminar was held in Beijing. Reporters learned from the seminar that in the next stage, the national basic education system will thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China and the Third Plenary Session of the 20th Central Committee, focus on consolidating the role of basic education as a foundation for a strong country, and make detailed arrangements for four key tasks and four reforms in the second half of 2024. Among them, it is specifically mentioned that it is necessary to deepen the sunshine enrollment reform, consolidate the results, continue to advance, and improve a more fair and transparent mechanism for primary and secondary school and kindergarten enrollment. At the same time, we will implement the action of expanding excellence and improving quality, insist on raising the "bottom", make the "cake" of high-quality resources bigger, and make more and more good schools recognized by the people at their doorsteps.