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On August 2, the 2024 China Digital Entertainment Conference opened in Tianhe District, Guangzhou. The China Digital Entertainment Conference is co-organized by the China Cultural and Entertainment Industry Association and the People's Government of Tianhe District, Guangzhou. It is the highest-level industry conference in China's digital entertainment field and will be permanently settled in Tianhe District, Guangzhou from 2024.

The conference aims to build a co-construction and sharing platform for the digital entertainment industry and jointly seek high-quality development of China's digital entertainment industry. On the same day, the Digital Entertainment Industry Alliance was established to build an industrial ecological platform integrating technology research and development, achievement transformation, and market application.

On August 2, the 2024 China Digital Entertainment Conference opened in Tianhe District, Guangzhou. The latest technological innovation applications and products were exhibited on site.

The scale of digital entertainment market has exceeded one trillion yuan

Artificial intelligence improves the industrialization level of the entertainment industry

Under the strong impetus of the national cultural digitalization strategy, new quality productivity represented by artificial intelligence is driving the innovative development of the cultural and entertainment industry, and new spaces, new scenes, and new business formats are constantly emerging.

The "China Entertainment Industry Artificial Intelligence Industry Application Development Report" (hereinafter referred to as the "Report") released at the meeting shows that the cultural and entertainment industry has shown a trend of upgrading to digitalization. The "Report" shows that in 2023, China's cultural industry will seize the opportunity of digital development, and the effect of diversified commercial realization will be apparent. The market scale of digital entertainment, digital cultural tourism, and online tourism will reach 1.21 trillion yuan (RMB, the same below), 920 billion yuan, and 1.11 trillion yuan, respectively, and there is a trend of deep participation and empowerment of artificial intelligence.

Li Zhi, Dean and Chief Analyst of the Intelligence Institute of Beijing iResearch Co., Ltd., interpreted the report and said that artificial intelligence has a wide range of application scenarios in the film, television, entertainment, and gaming industries.

"On the one hand, artificial intelligence will improve the overall industrialization level of the cultural and entertainment industry, forming an industrialized production system that empowers the entire process with AI; on the other hand, artificial intelligence can unleash the efficiency of content producers, allowing them to focus on aspects such as creativity and emotional resonance." Li Zhi said that the application of artificial intelligence will release and upgrade content productivity, and promote a healthy upgrade of competition in the content industry. "The cultural literacy and style orientation of the main content track will become the watershed in the next round of competition." Li Zhi said.

Wang Hongpeng, president of the Digital Entertainment Branch of the China Cultural and Entertainment Industry Association and general manager of Universal Digital, said that with the development driven by technology, application scenarios and resources, AIGC applications are now moving towards a trillion-level market, especially in the field of digital entertainment, showing great potential. Social media, game development, advertising marketing, education and training, film and television production, live broadcast and short video are all key application scenarios of AIGC.

"The development and application of NPCs driven by AIGC will bring innovative changes to the gaming experience. For example, in role-playing games, NPCs can be friendlier to friendly players and more vigilant to aggressive players." Wang Hongpeng said that the digital entertainment industry will use AIGC to achieve "penetrating" scenario applications and value creation, which will further improve operational efficiency, create new experiences, and drive industrial upgrading.

"The development of digital entertainment requires creative thinking, which means it needs to meet four major capabilities: the ability to drive stories, the ability to discover beauty, the ability to use technology, and the ability to break through frameworks." Regarding the future prospects of the digital entertainment industry, Xiang Yong, Dean and Professor of the Institute of Cultural Industries of Peking University, believes that the digital entertainment industry needs to be driven by changes in the three dimensions of quality, efficiency and motivation, so as to achieve diversified, integrated and high-quality development.

Digital Entertainment Industry AllianceEstablishment

Regularly publish "List of major scientific and technological projects

To further promote the coordinated development of the digital entertainment industry, Global Digital has joined hands with industry leaders such as Tencent Culture and Tourism, SenseTime, iFLYTEK, Kugou, and Beijing iResearch, as well as top universities and research institutions such as Peking University Institute of Cultural Industries, South China University of Technology School of Design, Shenzhen Institute of Advanced Technology of the Chinese Academy of Sciences, Hong Kong University of Science and Technology (Guangzhou), School of Visual Arts and Design of Guangzhou Academy of Fine Arts, and School of Digital Creativity and Animation of Shenzhen Polytechnic to jointly launch the Digital Entertainment Industry Alliance, aiming to build an industrial ecological platform integrating technology research and development, results transformation, and market application.

The establishment ceremony of the Digital Entertainment Industry Alliance.

According to reports, the alliance will regularly release application business scenarios for the digital entertainment industry and a list of major scientific and technological projects to pool industry wisdom, focus on solving technical problems in the digital entertainment field, promote the deep integration of technology and application scenarios, and inject strong impetus into the high-quality development of the digital entertainment industry.

As a cultural industry center in Guangzhou, Tianhe District has actively responded to the national cultural digitalization strategy in recent years and is committed to building a digital entertainment city name card. According to statistics, in 2023, the number of cultural enterprises above designated size in Tianhe District accounted for 28.50% of the city, and the operating income of cultural industries above designated size accounted for 40.12% of the city. The holding of this conference will further promote the development of new digital entertainment formats in Tianhe District and even the entire Greater Bay Area, and build an important fulcrum for the national cultural digitalization strategy.

At the opening ceremony of the conference, the Tianhe Central Business District Management Committee and Universal Digital Creative Holdings Limited reached a strategic cooperation at the conference. The two parties will be based in the Tianhe Central Business District and cooperate in market expansion, investment promotion, industrial collaborative development, platform construction and operation, etc., to enhance the comprehensive competitiveness of Tianhe District's industries, attract high-quality corporate resources to settle down, promote industrial upgrading, and promote the economic development of the Tianhe region.

The conference also planned three exhibition areas: the global cutting-edge technology area, the enterprise overseas exhibition area, and the immersive interactive experience area, which concentrated on displaying the latest technological innovation applications and products. On site, through 3D printed candies, thrilling and realistic VR riding flying motorcycles, virtual people Li Bai who wrote poems on the spot, AI Song Dynasty painting knowledge graphs, and super cool game controllers, a unique visual feast was presented, allowing the audience to deeply feel the charm of digital technology. The sub-venue exhibition area of ​​the park was set up in Yangcheng Creative Industry Park, Wanpeng High-tech Enterprise Incubation Base, Yixiang Shengda Innovation Park, Tangxia Zhihui PARK, and Future Society, showing the industrial ecology of the five characteristic cultural industry parks in Tianhe District.

Written by: Southern Metropolis Daily reporter Xia Jiawen

Photo provided by the organizer