news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

BYD Leopard 5

Amidst the calls for price increases, BYD's brands bucked the trend and cut prices by 50,000 yuan.

On the evening of July 29, BYD's Fangchengbao announced its one-year brand renewal strategy. The "Bao 5" model was launched with a new price range of 239,800 to 302,800 yuan. Compared with the official guide price in November last year, the price of the entire series of the car has been reduced by 50,000 yuan.

In mid-July this year, BMW publicly announced that it would stabilize its price system, and sales staff from Mercedes-Benz and Audi also revealed plans to gradually reduce discounts. Subsequently, brands such as NIO and Volkswagen also saw discounts decline, and "price increases" once became the focus of the auto market.

Amid public opinion about price increases, BYD's Formula Leopard brand bucked the trend and cut prices, attracting attention.

However, before this, BYD, as the leader in the auto market, had already cut prices several times and launched a price war.

Since entering 2024, BYD has become the biggest driver of the price war in the auto market. After the 2024 Spring Festival, BYD's main models, such as Han, Tang, Qin, and Yuan, all launched low-priced versions, with a general price reduction of tens of thousands of yuan, which promoted the start of the price war in the first half of the year.

Xu Changming, senior economist at the National Information Center, pointed out recently that judging from BYD's profitability, it still has a lot of room for price cuts and it is difficult to say that the price war is over.

At the same time, a picture of a "price increase notice" from a SAIC Volkswagen dealer has been circulating online. The "price increase notice" stated that SAIC Volkswagen will adjust the terminal sales price of all models and reduce discounts starting from August 1.

In response to this news, on July 30, a reporter from The Paper contacted and visited the car stores of relevant brands posing as a consumer.

A salesperson at a SAIC Volkswagen 4S store in Jing'an District, Shanghai, told the reporter from The Paper that there has been no price increase for SAIC Volkswagen's entire series of models, but there may be a price increase in the future.

In response to the news circulated online, the other party said, "It is normal for the sales to give you a sense of urgency, but the current trend is still to maintain the current price." The information circulated online is not official news, "please refer to the official announcement."

Another salesperson at a SAIC Volkswagen 4S store denied the news of price increases for all models. She said that the prices of subsequent new (upgraded) models may be higher than those of old models, but the prices and discounts of previous models will remain unchanged.

Leapmotor has also been caught up in this "suspected price increase storm". A blogger posted on a social platform that Leapmotor "actually officially announced a price increase" and posted a picture that is suspected to be an official picture of Leapmotor. The content shows that Leapmotor will make major strategic adjustments from August 1 and take back the rights and interests of some models.

A salesperson at Leapmotor in Shangnan told The Paper that Leapmotor has been selling well recently and may raise prices. However, the price increase news on the Internet is not official. The other party added that if the manufacturer does not issue an announcement, it is difficult for the salesperson to give a clear explanation.

It should be pointed out that the "price increase" mentioned in the rumors refers to the cancellation of some subsidies, rather than the adjustment of the official guide price.

Cui Dongshu, secretary general of the China Passenger Car Association, said that the current price war is slowing down. The continuous loss of each vehicle by automakers is not a long-term solution. After a round of price wars, automakers may re-evaluate their pricing strategies and seek a more stable profit model. At present, the fastest way to reduce inventory is to reduce production and stabilize the system.