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Taobao's refund policy suddenly changed! Reduce intervention and enhance merchant autonomy

2024-07-28

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According to media reports on July 28, Taobao recently announced adjustments to its "refund only" policy to enhance merchants' after-sales autonomy, especially for merchants with higher overall experience scores.

The new strategy will be officially implemented from August 9. For merchants whose comprehensive store experience score reaches 4.8 points or above, the platform will not actively intervene through Wangwang and support refunds only after receipt of goods, but will encourage merchants and consumers to negotiate and resolve the issue first.

For merchants in other experience segments, the platform will grant different degrees of autonomy based on the experience score and industry characteristics. The higher the experience score, the greater the merchant's autonomy.

In addition, Taobao has optimized the refund appeal process and introduced third-party testing agencies to conduct random inspections of products to protect the rights and interests of merchants. If the merchant's appeal is successful, the platform will compensate the merchant for its losses.

Not only that, starting from September 1, Tmall will also cancel the platform's annual software service fee. New merchants who join from September will not have to pay the annual fee; Tmall will refund merchants who have paid the annual fee in batches according to the settlement rules.