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Another luxury housing project in first-tier cities has triggered a buying frenzy.

According to Shenzhen Special Zone Daily, on July 21, Shenzhen Futian Hyde Garden Area A opened online house selection. In less than 3 hours, all 116 houses were sold out, with a sales rate of 100% and sales of about 2.69 billion yuan on the day. This is the first project in the city that was sold out as soon as it was launched this year.

The official sales plan shows that there are 6 buildings with a total of 116 residential units for pre-sale. The construction area of ​​each residential unit is about 87 square meters to 450 square meters, and it will be delivered in an unfinished state. The average price is 128,500 yuan per square meter.

Subsequently, the project announced a list of potential customers, with 380 potential customers participating in the lottery, but only 116 units were available. At noon on the 21st, the market reported that all units were sold out (the final information is subject to the developer's announcement).

According to the Securities Times, a homebuyer who participated in the new sale of Hyde Garden said that the main reason for his interest in Hyde Garden was the high-quality school district and the price difference between the project and the surrounding second-hand houses. In addition, the "scarcity" of the project's location was also one of the factors. An industry insider said that luxury homes performed relatively well in the sluggish market, mainly because high-net-worth people are relatively less affected by the environment and policies.

A relevant person in charge of the Shenzhen Real Estate Agency Association said that from the analysis of the home buyers in the first half of this year, Shenzhen residents accounted for more than 70% of the home buyers, and the proportion has further expanded. From the sales situation, high-end properties and properties with high cost performance in the central areas of Futian, Nanshan, Qianhai and Baoan have relatively better sales, reflecting the residents' pursuit of improved living quality.

In fact, not only in Shenzhen, but also in first-tier cities such as Beijing and Shanghai, the hot sales of high-end residential properties with a total price of tens of millions have attracted market attention.

The Daily Economic News previously reported that under the impetus of the new policy, "sunlight sales" have reappeared in Shanghai. According to information disclosed by the developer, on June 15, the first batch of Shanghai Tianan No. 1 Phase II was launched, and sales of 4.028 billion yuan were achieved in 3 hours, and it was basically sold out; on June 26, the 116 units of Xinyangsi Shangyuan Phase II were sold out immediately after the launch. On June 28, Zhonghai Lingdi Jiuxu was launched, and sales of 232 units were 6.6 billion yuan, and it was sold out in the first launch; Zhonghai Shunchang Jiuli & Hengchang Jiuli 49 style villas with an average price of 298,000 yuan/square meter were also sold out in the first launch.

According to Anjuke's monitoring, a total of 14,118 new homes were signed online in Shanghai in June, up about 16.71% month-on-month. In particular, at the end of June, the new home market performed well, with transaction volumes exceeding 1,000 units for two consecutive days.

According to CRIC data, in June, the transaction volumes of commercial housing in Beijing, Shanghai, Guangzhou and Shenzhen were 430,000 square meters, 810,000 square meters, 830,000 square meters and 390,000 square meters, respectively, up 21%, 66%, 48% and 38% month-on-month.

CRIC analysis pointed out that due to the impact of short-term new policies, there is still a wave of housing demand to be released in core first- and second-tier cities. In particular, after the recovery of the second-hand housing market, some potential replacement demand has been stimulated, which is expected to drive new home transactions to stabilize.

Editor|Lu Xiangyong covers the source

Proofreading|Liu Siqi

Daily Economic News is compiled from Shenzhen Special Zone Daily, Securities Times, and Meijing App

Daily Economic News