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on september 28, changan mazda mazda ez-6 (hereinafter referred to as ez-6) officially opened pre-sales. the new car launched a total of 7 pure electric and extended-range models, with pre-sale prices ranging from 160,000 to 200,000 yuan. this model is changan mazda's first new energy flagship sedan and is positioned as a b-class new energy sedan. it rolled off the production line at changan mazda's nanjing factory in july this year.

changan mazda believes that the entry of ez-6 into the market has enabled changan mazda to open up the "joint venture model 2.0" for the first time, building a friendly and efficient communication bridge between the two parties of the joint venture. taking ez-6 as a starting point, changan mazda will fully accelerate on the smart electric track.

to this end, deng zhitao, executive vice president of changan mazda automobile co., ltd., released the "changan mazda china market action plan" for 2027 (hereinafter referred to as the "action plan"), reiterating changan mazda's firm determination to embrace the chinese market.

according to the "action plan", facing 2027, changan mazda's strategic vision is to firmly root in the chinese market and embrace chinese users. based on the electrification and intelligent innovation achievements in the chinese market, we will firmly promote changan mazda's new energy transformation, deeply integrate mazda's core dna, and build core competitiveness in the electrification era.

at the strategic investment level, facing 2027, changan mazda will invest a total of 10 billion yuan in the new energy field, continue to increase investment in talents and equipment, strengthen strategic cooperation with leading domestic electrification and intelligent partners, and cultivate global new energy product development capabilities.

at the level of strategic integration, changan mazda will make full use of the advantageous resources of changan and mazda, consolidate a new cooperation model, strengthen internal business collaboration, improve resource sharing, and achieve high-quality and sustainable development.

from the perspective of strategic goals, starting from 2024, changan mazda will launch at least one new energy model into the chinese market every year and continue to expand its coverage of the sedan and suv market segments. in 2027, we strive to achieve a sales ratio of new energy models reaching 90%, with annual production and sales reaching 300,000 vehicles, and becoming the first joint venture new energy brand.

in addition, at the level of strategic responsibility, changan mazda proposed to effectively fulfill its corporate social responsibilities in the chinese market and enhance the happiness of changan mazda's corporate and brand participants. increase local investment and attract more supporting industries to settle there. based on the nanjing factory's cumulative production and sales of 2 million vehicles, it will continue to move towards the next production and sales cycle of 2 million vehicles.

the production and sales report data disclosed by changan automobile show that from january to august this year, changan mazda’s cumulative sales volume was approximately 45,500 units, a year-on-year increase of 0.97%. among them, changan mazda sold approximately 4,331 vehicles in august, a year-on-year decrease of 45.41%.

against this background, as the firstnew energy flagship sedanez-6 is also considered to be responsible for further boosting changan mazda's sales. however, with the continuous introduction and volume of independent new energy vehicles, it is not easy to compete for the cake in the new energy market. because of this,ez-6 sets its competitive sights on the joint venture mid-size car market rather than the independent market. if broken down further, the ez-6’s competitors are mainly japanese b-class models from joint venture brands.

"we are not competing with the current independent new energy vehicles with ez-6. we hope to give users who like joint venture brands a third option in the joint venture brand spectrum besides independent and foreign investment, so this model, we are still positioned in the joint venture user group," wu xuxi, executive deputy general manager of changan mazda automobile sales branch, said in an interview with the media.

changan mazda also shows an optimistic attitude towards the vision of continuing to move towards the joint venture's goal of becoming the number one new energy brand. "on the track of new energy, it's time for joint venture brands to debut. joint venture brands will definitely make great achievements in the future market, and they will definitely be able to find a second growth point for joint venture brands. we should not 'roll' in the market where fuel vehicles have advantages. "price should be used to improve product supply for the new energy vehicle market and create excellent new energy models, so as to drive the development of the entire joint venture brand," said deng zhitao.

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