times motors releases new strategy to build global ecological community
2024-10-03
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red net moment news september 30(correspondent liang hongsheng) recently, times automotive’s global strategy conference was held in qingdao, shandong. in the new energy era, when the global automobile industry has formed a new competitive landscape, foton motor has in-depth layout and firm commitment to create a further future with forward-looking wisdom; times motor breaks through technological boundaries and creates ecological value, making every era more exciting.
times auto globalization strategy press conference.
foton motor's international strategy lays out the future
the current competitive landscape of the global automobile market is changing rapidly, and new energy and intelligent driving are accelerating the advanced development of the automobile industry. china's commercial vehicle industry has outstanding advantages and will continue to accelerate its integration into globalization. as a pioneer, foton motor has begun to deploy overseas markets in 2004 and has entered a new chapter of in-depth local operations. at this press conference, foton motor's executive deputy general manager lu zhenghua officially released foton motor's internationalization strategy: green 3030, to comprehensively lay out the future with an international perspective.
lu zhenghua, executive deputy general manager of foton motor.
the 3030 strategic goal aims to achieve overseas sales of 300,000 vehicles by 2030, with new energy accounting for 30%. green not only represents green technology and solutions, but also contains five important concepts: g-growth symbolizes the all-round layout of products, technical routes, marketing innovation, global supply chain system, and internationalization of organizational manpower, organically combining scale expansion and high-quality development ; r-region demonstrates localized in-depth manufacturing operations and enhances economic development momentum; the first e-ev implies the dual drive of independent research and development and global cooperation, leading the way in new energy commercial vehicles; the second e-ecosystem explains the global coverage the full ecological value chain operation of the aftermarket; n——network, symbolizes the global resource chain system, achieves efficient integration of resources and complementation of advantages, and will also inject lasting power into foton's international business expansion and future growth.
times auto's strategic layout builds chain and symbiosis
"commercial vehicles are transforming into a dual ecological terminal of 'life + business'," liu xuguang, vice president of foton motor and president of times business unit, said at the press conference. at the same time, the development of sustainable energy, the popularization of digital technology, breakthroughs in artificial intelligence and communication technology, and business model innovations as the times progress, are accelerating this transformation process and are also placing higher demands on commercial vehicle companies.
driven by new energy, digitalization, intelligence and globalization, times motors has embarked on a new strategic layout. based on its vision of "becoming the world's leading light commercial vehicle ecological enterprise" and its mission of "linking the future with green technology and allowing the world to share ecological value", times auto focuses on three major sectors: vehicles and equipment, smart technology and business ecology. , and strives to achieve ecological and commercial value that is customer-centered and development-focused through the combination of software and hardware, digital and ecology, and technology and business.
times motor’s vision: to become the world’s leading light commercial vehicle ecological enterprise
regarding the three major business segments of times motors, liu xuguang introduced in detail that the vehicles and equipment segment will focus on light commercial vehicles and equipment, continue to expand product categories and improve user experience; the smart technology segment will activate smart logistics to reduce costs and increase efficiency, and enhance user experience. value. at the press conference, times motor unveiled its first intelligent driving platform f10, as well as wire-controlled chassis products planned based on this platform. in the business ecological sector, times motors will link global resources to create a sustainable ecological community. use digital technology to build an ecological chain that runs through the entire life cycle of commercial vehicles, and innovate, upgrade, and open cooperation at the four levels of front market, after market, new energy, and cross-industry alliances, not only to provide users at home and abroad with more diversified and convenient products and services experience, and also allow global partners to share ecological value. driven by the new strategy, times motors aims to achieve sales of 500,000 vehicles by 2030, of which new energy sources account for 50% and overseas accounts for 30%. its production and sales cover 150 countries and regions around the world. more importantly, it achieves the proportion of smart cars. more than 50%.
renew the brand, inherit the classics and start a new journey
times motors defines its brand philosophy as "making every era more exciting, forland, for you!" looking back on its 28-year development history, the spiritual core of independence, pragmatism and innovation has always been the same. facing the great changes in the automobile industry, times auto is embarking on a second entrepreneurial journey, which will make this era more exciting through the symbiosis of people, cars, roads, business, and ecology.
times auto's new logo inherits the classic shape of the swift logo and the swift spirit of "trustworthiness and tenacity". the outer circle of the logo represents the global ecosystem, symbolizing resource linkage, model diversity and the perfect presentation of ecological value; the initial "f" of "forland" integrated inside also contains fast - more agile and efficient, forever - more reliable and durable , fantastic - better quality, freedom - a more relaxed experience, and future - a more exciting future, which express our expectations for ourselves and our commitment to our customers and partners. the outer circle of the logo represents the global ecosystem, symbolizing the efficient operation of resource links, the ultimate access to multiple models, and the perfect presentation of ecological value. the overall letter mark follows a lightweight, modern, and tough design style, which is stable and reliable while conveying a more sense of technology. the font with a circle on the outside and a square on the inside is consistent with the square and circle style of the logo graphic, achieving a perfect fusion of natural aesthetics and modern aesthetics.
times auto’s new logo.
with the successful conclusion of times automotive's global strategy conference, a new journey has begun. foton motor will further implement the green 3030 internationalization strategy, become an important bridge connecting chinese manufacturing and international standards, and contribute chinese strength and foton wisdom to world economic recovery and sustainable development.
