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saic-gm can definitely be regarded as a mainstream joint venture car company in the domestic auto market. before the official rise of north and south volkswagen, the sales champion of the joint venture car companies was saic-gm.

as an american car company, saic-gm has three brands, namelybuick, cadillac andchevrolet。

among the above three brands, cadillac is a luxury car brand in terms of positioning.benzbmwandaudiform head-on competition. buick’s rivals are volkswagen,toyotaandhondathese mainstream joint venture car companies.

the relatively low-end chevrolet is tasked with competing for the market with second-tier joint venture car brands and domestically produced cars.

it should be said that in the era of traditional fuel vehicles, saic-gm's brand strategy was quite successful. although cadillac cannot shake the status of german luxury car brands such as mercedes-benz and bmw, it has been firmly in the second-tier luxury car echelon for a long time, and its annual sales volume can basically maintain around 200,000 units.

for a long time, the buick brand has had the same influence in the domestic joint venture car market as german and japanese car brands such as volkswagen and toyota.

even buick's car price discounts are obviously much greater than those of volkswagen and toyota. but at least on the surface, the sedan has heroic qualities and the suv hasenvisionmpv hasbuick gl8buick sales are still strong.

as for chevrolet, whose market performance is tepid, it actually has little impact on saic-gm's overall sales.

in the new energy vehicle market, saic-gm’s transformation speed is not too slow. cadillac and buick have also launched new pure electric models in the past two years. such as cadillaciq aogethe iq ruige, buick e4 and e5 are all pure electric suvs.

even chevrolet, the worst-selling model, will launch the pure electric suv changxun in 2023.

but the problem is that after entering 2024, the market sales of saic-gm's three major brands are still declining. august sales data show that buick, cadillac and chevrolet retail sales data have all set new monthly sales lows this year.

among them, buick sold 20,000 units in august, down 24.5% from the previous month; cadillac sold 6,500 units in august, down 20.8% from the previous month; chevrolet sold 2,500 units in august, down 24.3% from the previous month.

it should be noted that for five consecutive months starting from april this year, saic-gm’s buick, chevrolet and cadillac have not had a single model with monthly sales exceeding 10,000 yuan.

this shows how pessimistic the current situation of saic-gm is.

it was in this environment that in september, saic-gm finally couldn't sit still and launched a "fixed price" car purchase preferential policy for many of its models.

the mid-to-large pure electric suv buick e5, the official guide price is 203,900 yuan for the standard range model, with a limited-time price of 169,900 yuan: the medium-sized fuel suv envision plus, the official guide price is 229,900 yuan for the two-wheel drive version edition model, the limited-time price is also 169,900 yuan.

the most ruthless one is cadillac's new xt5, which has just been launched. the official guide price of this luxury mid-size suv is 399,900 to 459,900 yuan. currently, the limited-time fixed price officially launched by saic-gm directly reduces the price of cadillac's new xt5 to 265,900 to 335,900 yuan, with the highest drop reaching 134,000 yuan.

from this point of view, saic-gm is really fighting hard to survive in the face of fierce market competition. i just don’t know if consumers will buy into saic-gm’s sincerity.

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