news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

saic-gm "lied" to you!

in july and august, saic group announced that saic-gm's sales were both in the 15,000-unit range, a year-on-year drop of 82%. what seems tragic is actually just wholesale sales data! the actual retail sales in july were 44,800 units. sales in august increased by 13% to 51,400 units. the exact sales volume in september has not yet been released, but it also increased.

xue haitao

from wuling xue haitao, the marketing strategy has always been very strong! the price of envision plus starts from 169,900, and the price of cadillac xt5 starts from 265,900. both adopt the fixed-price model, which reduces communication costs in one step. the terminal effect is immediate and orders are hot! i believe that soon, driven by new cars, wholesale sales will also recover.

saic-gm's biggest problem before was that new energy products all in pure electric vehicles were not favored by chinese consumers for plug-in hybrids and extended range. gm and saic jointly formed the "pan-asia automotive technology center" in 1997 and have conducted localized research and development for 27 years. they have technical reserves for all the technologies that chinese consumers like, including range extensions, plug-in hybrids, etc.

the speed of new car research and development is also amazingly fast. it only took 18 months from research and development to mass production of the new generation gl8 phev. compared with volkswagen and strantis, they still need to find partners and invest in xpeng and leapmoon to obtain localized technologies. "pan asia" has reserves for almost all technologies!

there were two major problems in the past. first, gm still wanted to use american technology, which could not only maintain the consistency of the brand globally, but also charge expensive technology transfer fees. second, the pan-asia automotive technology center and saic-gm are administrative units at the same level, and the collaboration is still not close enough.

lu xiao

under the severe market environment, gm fully delegated power to the joint venture and transferred lu xiao, the chinese leader of the "pan asia automotive technology center", to saic-gm as general manager! deeply accelerate the transformation of pan-asian technology. the hot sales of the new gl8 plug-in hybrid version already illustrates the importance of local technology. lu xiao once said: a large number of new cars will be released next year, including extended range! insert and mix!

saic-gm has quietly prepared for a comprehensive counterattack. do you think it can succeed?