school of journalism and communication, hubei university: cultivating excellent journalism and communication talents based on the needs of all-media development
2024-09-26
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explore new models for cultivating all-media talents
supporting national strategies
since the school of journalism and communication of hubei university opened the journalism major in 1987, it has a 37-year history of talent training. the school currently has four majors: journalism, advertising, communication, and broadcasting and hosting arts. among them, journalism and advertising are listed as national first-class undergraduate majors. facing the new requirements for journalism and communication talents in the omni-media era, the school has launched and implemented a series of teaching reform projects in recent years, "innovation and practice of talent training model for the needs of omni-media communication system construction". through innovative teaching models and deepening industry-university-research cooperation, it is committed to cultivating high-quality journalism and communication talents that meet the needs of the omni-media era, and providing intellectual support for the development of media integration and industry progress.
promoting cross-border integration
innovating teaching mode with "ecological" classroom
hubei university school of journalism and communication adheres to the educational philosophy of "value guidance, knowledge exploration, integrated practice, and demand orientation", closely combines academic theory with industry practice, breaks the boundary between traditional classroom and practical application, and creates a new teaching model. during the implementation of the project, the school gradually built a complete and forward-looking all-media communication talent training system.
by creating an "ecological" classroom, the college strives to create an open, interactive, and experiential teaching environment, and promotes the comprehensive transformation of the teaching paradigm from single knowledge transfer to multi-dimensional and dynamic generation. this teaching model focuses on the transfer of knowledge in the classroom on the one hand, and on the other hand, focuses on cultivating students' practical ability outside of class, helping students to cope with various challenges in a complex omni-media communication environment.
the "ecological" classroom emphasizes overall relevance and dynamic generation. the teaching design is closely centered on students' learning needs and the teaching content is flexibly adjusted. in combination with the needs of building an all-media communication system, the college has designed a task-driven "six-step" teaching process (trial, introduction, exploration, identification, evaluation, and expansion), as well as a "three-type classroom" model. through this model, the college has created an "open classroom" that integrates academia and industry, theory and practice, a "shared classroom" that covers online and offline, in-class and out-of-class, and an "experiential classroom" that combines real scenes and virtual, professional knowledge and ideological and political education. it integrates classroom teaching and practical operations to help students firmly grasp theoretical knowledge and continuously improve their application capabilities in actual combat.
the college introduced "virtual press conferences" in the classroom, allowing students to act as reporters and spokespersons in simulated news events, practice the entire process of news editing, exercise the ability to respond quickly to breaking news events, and further master the skills of multi-platform and full-media operations. it has effectively improved students' professional quality and has been highly recognized by teachers and students.
deepening industry-university cooperation
enhance practical effects with “expert project-based” courses
the training of news and communication talents cannot be separated from the support of industry-university-research cooperation. in order to further promote the training of all-media communication talents, the college deepens cooperation with well-known media, internet companies and government agencies, and has established long-term and stable cooperative relations with hubei daily group, hubei radio and television group, yangtze river water conservancy commission, qingbo big data and other units and enterprises. through the "expert project system" course, the college introduces cutting-edge industry technologies and actual cases into the classroom, allowing students to learn and grow in real projects.
in the past three years, the college has held more than 100 "experts in the classroom" activities, covering core topics in journalism and communication, such as communication technology, news editing, process management, platform operation, audience surveys and effect evaluation. experts give in-depth explanations in relevant courses such as data journalism and public opinion analysis, and lead students to use big data tools for practical operations, helping students understand how to improve the depth, accuracy and validity of news reports through data mining and analysis. various practical activities enrich students' learning content and provide them with opportunities to gain in-depth understanding of industry trends and technological developments.
the college invites industry experts to the front line of teaching, imparts rich knowledge and experience to students, and selects outstanding students to participate in news practice projects led by experts. in the public opinion analysis project, students participate in real-time monitoring and analysis of hot events, and through multi-platform data collection, learn how to extract key data from massive information and generate professional analysis reports. in the data journalism project, students deeply learn the basic skills of data visualization, participate in the complete process of news production, from data screening, analysis to final presentation, and accumulate valuable practical experience.
the "expert project system" course allows students to learn the latest communication theories and practical techniques in class. at the same time, through the joint participation of teachers and students in projects, it helps students accumulate independent problem-solving skills and allows students to quickly adapt to the omni-media work environment. many graduates of the college have successfully entered major media and internet companies. with solid omni-media knowledge reserves, operational skills and practical experience, they have quickly grown into business backbones and become an important force in promoting the development of the industry.
continuous dynamic optimization
ensure the steady implementation of the project
in order to ensure the long-term effect and sustainability of the teaching reform project, the school of journalism and communication of hubei university has always adhered to dynamic optimization and continuous improvement during the implementation of the project. the school has established a complete evaluation system to regularly conduct systematic evaluations of teaching content, teaching methods and overall implementation effects. by introducing a phased feedback mechanism, it collects feedback from teachers, students and industry partners in a timely manner to identify problems in teaching and training and improve them, ensuring that each teaching stage fully achieves the predetermined teaching objectives.
in addition to the regular teaching and evaluation system on campus, the college has set up a special teaching evaluation system for "all-media talent training" and formed an assessment team composed of experts, industry representatives and teachers from inside and outside the school. the evaluation system is divided into multiple dimensions, covering theoretical knowledge mastery, practical operation ability, innovation ability, teamwork ability and students' comprehensive quality. the assessment content includes students' actual performance in specific projects such as intelligent communication, public opinion analysis, data journalism, etc., the level of technical application and the ability to cope with complex communication environments. in the data journalism course and practice evaluation, the assessment not only focuses on students' ability to process and visualize data, but also specifically evaluates students' presentation methods in news reports, and the professionalism and innovation of data use. the assessment team also uses practical assessment methods such as on-site demonstrations, case analysis, and project reports to ensure that students fully master practical operation methods on the basis of successfully completing theoretical learning.
by establishing a diversified evaluation system, the college continuously optimizes teaching plans, comprehensively understands students' performance in the learning process, and constantly adjusts teaching strategies according to actual conditions to ensure that teaching content always meets industry needs. the dynamically optimized teaching feedback mechanism not only improves students' learning effects, but also enhances the scientificity and pertinence of teachers in the teaching process, providing a solid guarantee for the college to cultivate excellent all-media talents with practical ability and innovative spirit.
continue to deepen reform
focus on all media to cultivate outstanding talents
the school of journalism and communication of hubei university is constantly improving its development plan and exploring broader cross-border cooperation opportunities by continuing to deepen cooperation with the industry. the school strives to strengthen cooperation with well-known media, internet companies and government agencies, and regularly invites senior journalists, industry experts and others to the school to conduct special lectures and workshops to share the latest trends and practical experience in the development of all media.
in terms of cultivating students' international vision, the college has further strengthened cooperation with universities at home and abroad, and organized students to participate in cross-border exchange studies or internship programs. at present, the college has established friendly cooperative relations with many overseas universities and research institutes, and plans to open dual degree and joint training programs to help students practice news communication skills in a cross-cultural environment. the college will also organize students to participate in international news competitions, cross-border news project cooperation, etc., to enhance students' global vision and cross-cultural communication skills through practice.
the college continues to increase its investment in teacher training and resources to ensure that teachers can always stay at the forefront of industry development. the college regularly sends teachers abroad to participate in academic exchanges and seminars to keep abreast of the latest developments and teaching methods in the field of international news communication, and bring these advanced concepts back to the classroom and apply them directly to teaching. in addition, the college will introduce high-level international scholars and industry experts as full-time teachers to enrich teaching content and improve the international level of all-media talent training.
in the future, the college will continue to innovate and deepen reforms to cultivate all-media communication talents who can adapt to the needs of global communication and have a global vision, innovative ability and practical spirit, and make greater contributions to the development of all media.
(author: zhang fan, nie yuanzheng, lu heqiu)
