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the smart brand has always been synonymous with small cars in people's minds. whether it is the fortwo in the early 2000s or the elf series after it was acquired by geely, although the current smart is not as small as it was in the daimler era, most people still think of this brand as a typical small car brand.

the smart elf #5, which just officially announced its pre-sale price on the 20th, seems to be a little different. it is not only the largest of all smart models currently on sale, but also the largest mass-produced car in the history of the smart brand. for this medium-sized pure electric suv with a wheelbase of 2,900 mm, the pre-sale price of 245,000 yuan is actually very competitive.

so what should we think of this largest production car ever made by smart? who is it suitable for? in the following text, we will briefly analyze some interesting points of this new car.

we have emphasized many times before that this is a big car, but to be fair, it is only big compared with other smart models. with a body size of 4705*1920*1705mm, the elf #5 does not meet the standard of a mid-size suv, but is more like a standard compact suv. however, this size is already the largest model of smart today.

but its 2900mm wheelbase has really reached the standard of a mid-size suv, so it is obvious that this is a car that is not very large and will not be stressful in a crowded city. in fact, according to the information emphasized in the pre-sale conference, the elf #5 is a car with high configuration + large space, and also has certain light off-road capabilities, and even has 1.6-ton towing qualifications and a built-in trailer hook. in other words, this is not a simple family car with a large space, it is more like a multi-purpose vehicle that can really go wild. in fact, after the pre-sale conference, some media mentioned the term "off-road suv" in the information about this car.

the 2.9-meter wheelbase naturally provides space, but the configuration of this car is also very impressive. 800v high-voltage architecture, charging speed up to 4c, 15 minutes of charging to reach 500 kilometers of range. the maximum cltc range is 740 kilometers, and the dual-motor version has a maximum horsepower of 645, based on geely's sea vast architecture.

as for the comfort configuration, there is naturally a lot of it, and zero-gravity seats are already standard in the same class. it should be noted here that there is a small logo on the c-pillar of the elf #5, which reads "styled by mercedes". both the exterior and interior design of this car are designed by the mercedes-benz global design team. it can also be regarded as the model with the highest "mercedes-benz content" among all smart models.

here is another small detail: the front row of the elf #5 has 3 screens in total, of which the instrument screen is a traditional led light source, while the central control screen and the co-pilot screen are all 2.5k resolution oled screens. although the official has not made it clear, the central control screen will use oled technology at this stage, and it is not the fish-shaped screen of the gm series, but a traditional screen similar to 16:9, which is almost only used by mercedes-benz. so it is hard to say whether the two screens of the elf #5 are similar to those of the high-end models of the mercedes-benz eq series.

of course, there is no ambiguity in terms of intelligent driving, with laser radar + nvidia orin-x chip, city noa, and there may be more advanced functions in the future. at the same time, the car's system supports large models, and they are not ordinary large models. in fact, the elf #5 is the first new car equipped with bytedance's self-developed doubao ai large model system. the predecessor of this doubao large model has actually been used in bytedance's ai functions such as douyin a long time ago, so in terms of the training time and amount of training data of the large model, this doubao large model system is qualified to be called one of the ai ​​large models with the highest training volume in china.

in fact, whether it is long battery life, strong power, complete basic mechanical configuration, intelligent driving + intelligent cockpit configuration, etc., all of these are more inclined to the needs of urban use. as we mentioned earlier, the elf #5 has a 1.6-ton towing qualification. in addition, as early as its concept car period, it had a version equipped with at tires. among the exhibition cars at the press conference on the 20th, there is also an off-road version equipped with off-road tires.

therefore, we believe that after the official launch of the elf #5, there will be a large number of optional parts, including off-road kits such as off-road tires, spare tire racks, roof racks and even winches.

in fact, the target group of the elf #5 is very broad. on the one hand, its relatively small body and long wheelbase make it very suitable for commuting in the city, and even family users will be satisfied with its space performance and flexible seat layout. on the other hand, its inherent off-road capability also distinguishes it from those traditional family suvs.

simply put, the main target of the elf #5 is urban middle-class consumers. as for its actual price, its pre-sale price is now 245,000 yuan. according to convention, we tend to guess that its official starting price will be around 220,000 yuan. if the starting price of 220,000 yuan is used as the price anchor, the elf #5 actually does not have many competitors in its niche. therefore, its market prospects are promising.

more importantly, this car actually means that the smart brand has gradually transformed from a brand that focused on small cars to a personalized brand that emphasizes scenario-based needs and user pain points. this is actually very beneficial for smart to go beyond the circle and further expand the brand.