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in the summer of 2013, people were talking about takeout. the topic was:takeaway wars.

this year is known as the first year of takeout. companies emerged in a blowout manner, focusing on takeout. consumers spread the word, ordered takeout in groups, and delivered it to their doorsteps with subsidies, which was very cost-effective. with the help of various "15 yuan discount on the first order", a proper lunch cost only five yuan, and people were obsessed with takeout.

in the summer of 2024,takeout is still the king of popularity, but the topic is: clean takeout challenge.

i found a takeaway guy randomly on the street. "give you 100 yuan and take me to a clean takeaway restaurant."this is the classic opening for this type of video.

then, the guys took the anchor and started the emule to find a small restaurant. "takeaway agency".

the theme is simple, but it is close to life. young people nowadays depend on work for their livelihood and rely on takeout for three meals a day. who can be completely unconcerned about whether the food they sell is clean? therefore, the traffic of this type of content is very considerable, and it was quickly promoted. bloggers from all over the country began to shoot this type of theme without prior agreement.

you may want to laugh when you see this. it’s 2024, is it still a challenge to find a clean restaurant? !

most of the time, the ending is indeed comfortable. the anchor takes a round of shots of the clean interior of the kitchen and sits down to happily eat with the delivery boy. when the store owner hears the rider say that his store is the cleanest nearby, the smile on his face is harder to suppress than ak. they are all happy and it is really wonderful.

but if you swipe a few more, your heart might be grasped by an invisible hand.

in zhengzhou, a delivery boy's brain was working frantically. after using tactics such as pushing his glasses, picking his fingers, and taking deep breaths, he finally said weakly, "there's nothing particularly clean nearby."

still in zhengzhou, a courier boy directly criticized the food hygiene in the surrounding areas, and even pointed out one place: "whoever orders takeout over there has to serve it."

in jinan, a rider changed the subject and pointed to a roadside stall, saying, "you can go there to eat, it's cleaner." it seems that some takeaways are not as good as dirty roadside stalls?

host: challenge failed

of course, these endless video challenges have some meaning of chasing traffic. if you really want to eat clean meals, you don’t have to pay the delivery guy.

but what these videos reveal is everyone’s despair about the food delivery industry.

in addition to food delivery "intermediaries", a track of "food delivery breakers" has also emerged on many social platforms.

many delivery guys have noticed the public's concern about the food delivery environment. based on their daily field visits, they spontaneously take photos and expose food with extremely poor hygiene conditions on social platforms.

this young man taught a lesson to all white-collar workers in hangzhou using intuitive pictures and simple words.

in the past, we all knew that many takeouts might not be particularly clean, but we turned a blind eye to it in order to satisfy our hunger.

now, it seems impossible to ignore.

many netizens have specially summarized and shared their experiences on how to avoid pitfalls when ordering takeout, and a four-piece set of tips for avoiding pitfalls has emerged.

alarm bells will start ringing when you see guochao packaging. this kind of low-cost packaging will inevitably make people doubt your processing environment.

similarly, there are flexible black liquid spoons, free pirated drinks, and free grilled sausages for collection.

netizens' comments on these elements are:if a takeaway shop has these items, it means that this shop is the ultimate evolved, pure takeaway stall with extremely compressed costs.

in short, on the internet today, the inevitable national trend packaging boxes, the liquid spoons that can't even scoop up liquids, the napkins that are thinner than life, and the flourishing copycat beverages, once these elements are combined, people will feel a little panic:

——oh my god! is this meal clean? !

many people can’t understand why, when they go to eat offline, the shops on the street look okay and clean, but when they go online, they seem like a mess?

people who hold this idea actually lack attention to the food delivery industry.

when takeout was first introduced, it was a derivative business of physical stores. as takeout continued to develop,take-out stores and dine-in stores have begun to differentiate, and this trend will become more and more intense in the future.

many people know that many stores on food delivery platforms seem to have high sales and taste good, but if you want to try them offline, you will find that you can't find them at all, like "ghosts".the delivery guys call this kind of store that only does takeout and does not provide dine-in services a "ghost stall."

for traditional restaurants, street shops are the basis of survival, but the rent of street shops is expensive. for stores specializing in takeout, the location is no longer important. it is the same everywhere. the cheaper and more affordable stores are the best.

they appear in the alleys of the back streets

however, as the takeaway business has grown, these stores have gradually tried to reduce their costs to the extreme by taking measures such as rent, labor, hygiene, and packaging:

he rolled himself up into a han river monster in the sewer.

they are often not in street shops or large shopping malls, but in cubicles, basements, or even near garbage stations or scrap yards. they operate by using fake addresses, fake photos, and renting or impersonating other people's business licenses to evade supervision.

do you understand now why i can’t find them?

the hygiene conditions of pure takeaway stores are almost 99% inferior to those of stores that offer dine-in services.

shops with dine-in services cannot escape routine supervision, and consumers entering the store are natural inspectors. if there are cockroaches, rats, food piled up in a mess, or the store is dirty, it will at best scare away consumers, and at worst lead to complaints and trigger an investigation by regulatory authorities.

in today's society, cleanliness and health are powerful competitive advantages, so many dine-in restaurants will set up semi-public kitchens so that consumers can see whether the kitchen is carefully organized.

and what about the takeaway shops opened in various “hidden corners”?

yes, they are quite the opposite.

shops that go to great lengths to avoid normal regulation often let themselves go and have extremely poor hygiene.

or, let me put it bluntly, these "ghost stalls" are pushing the bottom line of food to an unprecedented low: food is fried until it is completely black but still used, stains on the floor are not cleaned, and ingredients are piled up haphazardly.

want to know how bad some takeaway restaurants can be? the delivery guys have a name for these restaurants:trash toilet shop.

there are dirtier ones, so i won’t put them here.

the differentiation between take-out and dine-in stores is inevitable.

from a business perspective, the birth of takeout means that for merchants, it means broadening the boundaries of business, taking more orders, and making more money. if you run a physical store, you may receive more than ten tables at dinner time. if you start takeout, people from miles around may order from you.

anyone who has ever cooked knows how long it takes to prepare a simple dish from start to finish.

many takeout shops are limited in scale and have a limited number of chefs. for those that sell more than 2,000 orders a month, except for special categories that take a short time to process, most of them are unlikely to prepare your food with great care and attention.

many years ago, when we talked about catering, we believed that “good wine needs no bush”. even in the most remote places, as long as the taste was good, there would always be customers looking for it.and now, takeout is becoming a typical example of bad money driving out good money.

at a time when everyone is relying on takeout to maintain vital signs, traditional restaurants that require offline dining are finding it difficult to expand.

they can switch to food delivery. legitimate restaurants simply cannot afford the platform's commission and traffic costs. raising prices to transfer costs? no one will pay for it after a long time. faced with a large influx of orders during peak dining hours, it is difficult to avoid a decline in quality control.

over time, it seems that the only low-quality pure takeout shops can survive in the cruel dark forest of takeout.

this does not mean that the catering industry has become bad. if you are willing to go offline, you can discover new horizons.

for example, our editorial department had no takeout for a while, so we went out to eat. as a result, we found many good restaurants that we couldn't find online, such as freshly made dumplings, and the boss was a northeastern auntie who was very enthusiastic. there were also delicious and affordable stir-fried dishes with jiangsu and zhejiang flavors, and qiaotou tofu was a must.

well, none of these shops do takeaway...

of course, all this does not mean that you cannot order takeout, cannot eat it, or simply not eat it.

there are more and more challenges in keeping takeout clean, precisely because everyone cannot live without takeout.

when you are busy at work and can't get away, if you want to have a meal in peace, you can only rely on takeout. the same is true on days with extreme weather. in pouring rain or 40° high temperature, would you be willing to go out and have a meal? in many moments in life, takeout is the light of humanity.

however, with more and more pure takeaway shops emerging, these non-compliant takeaway shops need to be seen, supervised, rectified and punished.

food is the most important thing for people.

although we always like to call ourselves "sewer rats", we don't want to become like this in terms of diet.

written by: dodo warrior

edit: mangshan soldering iron head noodles

image, source：

douyin: xiaozhi who loves to eat (clean food), i don’t want to be interviewed today, clean liu, etc.

xiaohongshu, zhihu