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our reporter yang rangchen and shi yingjing reported from shanghai

(recently, the new lantu dreamer has started pre-sale. interviewee/photo)

"i think our cooperation with huawei is a two-way effort, and it is a mutually beneficial cooperation for both sides, and this cooperation is very valuable to the entire automotive industry. this is the original intention of our cooperation with huawei." recently, lantu ceo lu fang said in an interview with the media that lantu hopes to gain more technological power from technology giants like huawei, and huawei also hopes to gain more knowledge about automobiles from companies like lantu.

the reporter of china business news noticed that the new lantu dreamer released recently has two versions, kunpeng version and qiankun version. the kunpeng version is equipped with the self-developed xiaoyao cockpit and kunpeng intelligent driving system, with the help of 8295p chip, 24 perception smart sensors and 26 intelligent driving assistance functions, supporting 8-screen interaction,AIvoice interaction, intelligent driving level reaches l2.5the qiankun version is the first model equipped with huawei qiankun intelligent driving aDS 3.0and hongmeng cockpitMPV, bringing users a new intelligent experience.

"in the future, lantu will definitely stay at the 'table'." lu fang further stated that the company's achievements in the industrial chain, in air suspension, 800-volt silicon carbide, motors, etc., represent the company's improvement of the entire industrial chain. the company's stay at the "table" may be more because of its significance to the automotive industry.

increasing cooperation with huawei

"some people say that lantu's cars have no outstanding features. i think lantu wants to make all aspects the best. only the best can meet the all-round needs of users." in lu fang's view, user needs are diverse. if a company wants to use a good product to meet many needs, it must do everything to the extreme and create the world's strongest mpv, the strongest mpv on the earth.

"lantu has always insisted on independent research and development in autonomous driving and insisted on cooperating with the most advanced partners in the industry." lu fang said that the current automobile market is highly competitive, and the competition at the product level is even more intense, but this also reflects the rapid changes in user demand.

relevant data shows that the current intelligent driving technology is evolving from high-speed noa and urban noa to map-free noa. lu fang said that huawei's technology is outstanding in map-free noa, which is consistent with lantu's best experience for users, "so lantu started to cooperate with huawei quickly."

it is understood that the lantu dreamer is equipped with urban noa + highway noa, which allows it to drive wherever there is a road. through multi-dimensional stereo perception and end-to-end bionic brain thinking, it brings an intelligent driving experience that is closer to human driving.

"any product progress or competition ultimately comes from technological progress." lu fang further stated that lantu has made great progress in technology over the past period of time, not only in product technology but also in other aspects such as management technology. "through technological progress and scale expansion, the company has achieved a certain gross profit for the whole vehicle, and can also bring users a better experience and an all-round fighter. the car itself is an economy of scale. more users support lantu, which actually brings better benefits to the users themselves. in the future, the operating costs of the entire enterprise will be further reduced."

regarding huawei's future plans to empower lantu, lu fang also said that there is no need to worry about the cooperation model between lantu and huawei. "just focus on the product itself. we need to see how huawei qiankun intelligent driving and hongmeng cockpit are reflected in lantu dreamer and how they can bring excellent experience to users."

shao mingfeng, general manager of lantu sales and service co., ltd., also said that huawei’s specific empowerment plan cannot be revealed at present, "all user questions can be solved through the experience of lantu automobile products, and everyone is looking forward to the next launch conference."

insight into different user needs

behind the cooperation with huawei technology is lantu’s current consideration of meeting the needs of different users.

"the mpv market is different from the suv market. the mpv market is very broad and must satisfy both ordinary users and relatively traditional users." in lu fang's view, the user demands of the mpv market and the suv market are slightly different, and users may not have such high demands for smart cockpits, but the needs of particularly young "new money users" must also be met. "'new money users' are young people who particularly like to study new things. this group has great needs. the mpv itself covers business and home use, and may be the user's ultimate destination. based on this, lantu will make this mpv product complete."

the delivery data of lantu in the first eight months of this year has achieved a significant year-on-year growth. according to the sales data released by lantu, in august this year, lantu delivered 6,156 new cars, a year-on-year increase of 54%; from january to august this year, lantu has delivered a total of 42,547 vehicles, a year-on-year increase of 90%.

"from the perspective of the mpv market, the company firmly believes that mpvs will have a huge increase in the future. a large number of fuel vehicles in china are still being transformed into new energy vehicles. however, due to some objective reasons, the conversion cycle may be appropriately extended." lu fang said that the market may have some fluctuations in the short term, but the general trend will not change, and the demand for new energy for mpvs is more urgent, especially commercial mpvs. high fuel consumption increases the cost of using vehicles, and there are also environmental pollution problems.

regarding the future sales target, shao mingfeng said that he will strive to achieve 100% growth. "since the beginning of this year, the company's monthly sales have achieved eight consecutive increases. the growth pace was slower in the beginning, but will accelerate in the end. the overall pace will be adjusted better in 2025."

"when sales grew in the second half of last year, the company's resource investment in many areas was insufficient, which to a certain extent limited the increase in overall sales." shao mingfeng said that last year lantu's entire channel had less than 200 stores, and lantu's full-function stores totaled only 136 last year, so in the first half of this year and the third quarter, lantu has been rapidly increasing its channels. "we want to reach the level of 350-400 offline stores by the end of this year, which will help improve the entire terminal's acceptance capacity. at present, the overall preparations are relatively sufficient, which includes the two pillars of direct sales and ecology."

"the company is full of confidence in the ecosystem." shao mingfeng further stated, "the situation faced by traditional large dealer groups is different. from the fourth quarter of last year to the first half of this year, the profit of lantu dealers was around 75% to 50%. the company's channels are maturing rapidly, including regional and back-end empowerment support. although there were no new cars in the first half of the year, it was not easy for lantu to maintain the entire situation under the fierce market price war and the endless emergence of new cars."

innovation drives competitiveness

although the competition for traffic in the automotive industry has receded, lantu believes that market competition needs to abide by legal and moral bottom lines.

"under the current circumstances, market competition is becoming increasingly fierce. in the past, it was an incremental market, and you just had to run faster than others. but now it is a stock market. companies are tasked with converting fuel vehicles into new energy vehicles while accommodating so many new car companies in a limited market." lu fang said that the stock market is a "life and death" market competition situation, but as an enterprise, the bottom line of ethics and law must be observed. if the corresponding bottom line is not observed, it should be kicked out. "to compete on the bottom line of ethics and law, we still have to rely on innovation to drive competitiveness, and require companies to enhance product competitiveness through technological innovation."

however, lu fang also said that competition is conducive to the progress of the automotive industry. "there is room in the market, and the space is large enough, and it may be an incremental market. although lantu was the first to bring mpv into the new energy and intelligent era, the subsequent entry of more brands has also accelerated lantu's product iteration and upgrade."

"although competition in the automobile market is fierce, this competition has brought about the expansion of the entire market and improvements in product technology, while also providing users with a better experience. this competition must be useful, and lantu will actively face this competition," lu fang further stated.

in shao mingfeng's view, automakers still need to "listen to advice" and return to user needs. "many user needs may be met, but users have higher requirements for many scenarios. in the past, users may have been exposed to more long-distance scenarios, and may have used oil as the main and electricity as the auxiliary. however, lantu is developed based on pure electric models, so it provides users with a pure electric experience. in this process, it may be found that users need a longer pure electric range in the use scenario."

shao mingfeng further stated that on this basis, lantu has made the battery life reach 43 degrees, and has also optimized issues such as driving control, safety, and smoothness. "after the battery life upgrade, it was immediately recognized by the majority of users, and sales more than tripled."

"in the future, lantu still hopes to create a high-end smart electric brand image for its entire product line. it hopes to solve travel problems for the new backbone of the era from different circles and age groups through free, dreamer, chasing light and zhiyin." lu fang said that lantu hopes to provide different travel solutions for the middle class, and hopes that in the future the lantu brand can be reflected in the minds of users with this image in the field of high-end smart electric new energy. "this is the direction we have been working towards."

(editor: shi yingjing reviewer: tong haihua proofreader: zhang guogang)