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chao news client reporter chen ying

september has come in a blink of an eye, and the traditional "golden september and silver october" car-buying peak season has begun.

recently, hangzhou’s car replacement and renewal subsidy standard has been further increased, with the maximum subsidy standard raised to 18,000 yuan, adding fuel to the fire to boost car consumption.

on september 18, chao news reporters visited several car dealers in hangzhou and learned that with the successive introduction of car purchase subsidy policies at all levels of the national, zhejiang provincial and hangzhou municipal governments, and car companies taking advantage of the opportunity to launch multiple preferential activities to promote car trade-ins, consumers' enthusiasm for car purchases has greatly increased, and the customer flow of major car stores has increased significantly.

photo by reporter chen ying

subsidy policies at all levels were introduced, and the number of inquiries from auto stores surged

compared with the previously released old-for-new details, the most eye-catching aspect of the new round of additional policies is the "substantial increase in subsidy standards."

the policy shows that from july 24, 2024 (inclusive) to december 31, 2024 (inclusive), individual consumers who scrap or transfer (excluding changes) their own passenger cars and purchase new passenger cars with 7 seats or less (including 7 seats) in hangzhou can apply for a one-time subsidy of up to 18,000 yuan.

this has also led to a surge in consumer vitality in the automobile market.

at the gac toyota 4s store on shaoxing road in hangzhou, the reporter met mr. quan who came here specifically to buy a car. what he wanted to buy was a hybrid 7-seater mpv - the premium version of sienna.

"i have been looking at this car for a long time and have been waiting and watching. just then, a policy of replacing old cars with new ones came out. after the hangzhou city increased the policy, i can get a subsidy of 18,000 yuan for changing the car, so i took action immediately," he said.

a gac toyota salesperson also said that most of the customers they have received recently want to exchange their vehicles by scrapping or transferring them. just now, the store received a customer who wanted to sell the corolla he bought three years ago and exchange it for a highlander.

at this gac toyota 4s store, the reporter saw many customers coming to inquire and make purchases. among the five customers who were paying, four purchased new energy vehicles through the "old for new" car replacement policy.

"if you scrap your old car and update it, you can get a subsidy of 20,000 yuan. even if you don't have an old car to transfer or scrap, you can still enjoy a subsidy of several thousand yuan in gongshu district if you buy a car in our store," said the salesperson.

"last week, a customer from shandong called and wanted to exchange his old car for a new tesla y." a salesperson at a tesla store in hangzhou told reporters that with the increase in subsidies for old-for-new car trade-ins in hangzhou, not only has the local consumers' willingness to replace their cars increased, but non-local consumers' enthusiasm for buying cars in hangzhou has also increased.

"currently, customers who purchase model 3 and y through 'trade-in' can enjoy a subsidy of 15,000 yuan." the salesperson also analyzed that for a brand like tesla that has a unified "one-price policy" across the country, if they want to get a bigger discount on the price, it basically depends on the strength of the local subsidy policy. over time, the car replacement subsidy in hangzhou has increased from several thousand yuan to more than 10,000 yuan, which has also attracted more consumers to participate.

at a store of mercedes-benz, a traditional fuel vehicle brand, the number of customers who come to "trade in old cars for new ones" is less than that of several nearby new energy brands, but the updated replacement policy has also brought traffic to the store.

the salesperson said that many car buyers have applied for replacement and renewal subsidies. "since the prices of our brand vehicles are basically above 250,000 yuan, most of our customers can get government subsidies."

photo by reporter chen ying

combined with government subsidies,car companies also have exclusive replacement subsidies

in addition to various government subsidies, relevant automobile manufacturers have also seized this round of favorable policies and launched brand-exclusive replacement subsidies.

according to a clerk at the nio space in kerry center in hangzhou, to cooperate with this wave of subsidy policies, nio launched replacement benefits of up to 50,000 yuan in september: including a gift of an optional fund of up to 20,000 yuan, two years of free use of the (autonomous driving assistance system), and the first owner to get one of four baas battery rentals free (with a maximum reduction of 12 installments of 12,536 yuan).

"after the subsidy standard for car replacement and renewal in hangzhou was increased, the number of inquiries in the store increased significantly, and the number of customers in the store increased significantly last weekend." he used the nio es6 as an example to do the math for the reporter, "now you can get a 20,000 yuan cash discount for ordering a car, and you can also enjoy a replacement subsidy of 18,000 yuan, which is equivalent to a saving of nearly 40,000 yuan. in addition, the manufacturer's replacement rights for ordering a car in september are also available, so the discount is not small."

bmw has also launched a "replacement benefit". bmw and mini owners who replace their cars with bmw i5 before september 30 can enjoy additional interest rate discounts or insurance and purchase tax benefits of up to rmb 18,000. non-bmw and mini customers who purchase bmw i5 can enjoy car purchase benefits of up to rmb 6,000.

toyota has launched the "equal rights for oil and electric vehicles, golden 9 super replacement" policy. for the "old for new" policy, when purchasing camry, highlander and sienna, the manufacturer will provide a subsidy of up to 1,000 yuan on top of the government subsidy. you can also add the same brand replacement subsidy and the national iii replacement manufacturer's additional subsidy ranging from 3,000 to 10,000 yuan.

lynk & co launched a preferential policy for the 01 model in september, with a super-value trade-in of up to 30,000 yuan, which can be combined with the national trade-in subsidy of 15,000 yuan. officials said that the super-value trade-in subsidy package includes store cash discounts, replacement subsidies and financial subsidies. the promotion period is from september 1 to september 30.

in addition, many car companies such as mercedes-benz and leapmotor have also recently launched replacement subsidies.

in fact, judging from the relevant data, the effect of zhejiang's old-for-new policy is gradually emerging.

data released by the zhejiang provincial department of commerce showed that since the implementation of the old-for-new policy for consumer goods from may to july, the number of new energy vehicles insured in the province has reached 231,000, a year-on-year increase of 39.6%; in particular, in july, the number of new energy vehicles insured in zhejiang exceeded 84,000, and the growth rates in the province's 10 cities all exceeded 30%.

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