news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"within the price range of 100,000 yuan, the new generation mg5 is not inferior to any new energy vehicle." on the evening of september 13, yu jingmin, executive vice general manager of saic passenger vehicle, made this firm declaration, adding a strong touch to the launch of the new mg5.

according to data, the number of new cars launched in the domestic auto market in 2023 will reach 742, about 2.5 times that of 2021, and this number is expected to rise further this year. this not only leads to a relative decrease in the flow and exposure of new cars, but also means that the competitors faced by each new car have increased by about 2-3 times.

while many automakers are turning to pure electric vehicles and high-end markets, saic mg has gone against the trend and launched a fuel-powered model priced below 100,000 yuan. on the evening of september 13, saic mg's new mg5 was officially launched, with three different versions available, priced between 65,900 and 75,900 yuan. the car is positioned as a compact sedan and has been upgraded in appearance details and some configurations.

when most chinese brands focus on the electric vehicle market, why is mg still committed to building a fuel vehicle under 100,000 yuan? with this question, qichebatan had an in-depth exchange with yu jingmin, executive vice president of saic passenger vehicle, zhu yong, vice president of saic passenger vehicle, and lu jiajun, general manager of saic passenger vehicle mg brand division.

the new generation mg5 debuts in the c position

“without a year’s hard savings, you can drive a car that refuses mediocrity. this is the extraordinary mission of the new generation mg5.” yu jingmin’s words not only ignited the enthusiasm of the media on the scene, but also like a stone thrown into the deep lake of the market, causing ripples.

mg has captured the hearts and minds of young consumers in the domestic market. in terms of exterior design, the new generation mg5 inherits the classic elements of the mg coupe, such as the leopard-like shoulder line, dynamic ducktail, hunting-eye headlights and blade wheels, creating an extremely elegant and pioneering style.

in terms of power system, the new car is equipped with china's first "double top ten" golden powertrain - saic bluecore mega tech 1.5t turbocharged engine and a 7-speed wet dual-clutch transmission with a transmission efficiency of 97%, achieving a leading acceleration of "6 seconds to break 100".

in terms of interior, large-area soft-pack material and 20mm zero-gravity soft foam layer provide soft touch. the cage-type integrated body structure and 65% high-strength steel material ensure vehicle safety.

in terms of technology configuration, the dual 12.3-inch large screens are equipped with the zebra venus intelligent system, which supports voice control with a recognition rate of up to 95%. it is also compatible with apple carplay, huawei hicar, etc., providing great convenience. at the same time, the 540° panoramic imaging system and driving recorder function eliminate driving blind spots.

in the view of vice general manager zhu yong, cost performance is not simply the equivalence of price and value, but the ultimate experience that exceeds user expectations. saic mg has continuously broken through itself with its profound accumulation and technological innovation in the coupe field, giving mg5 excellent performance and quality.

going two ways to exceed customer expectations

since its launch in 2021, mg5 has won wide recognition from the industry and consumers with its affordable coupe positioning. in 2023, mg5 sold 110,000 units in overseas markets, becoming the export champion of china's fuel-powered sedans. so far, mg5 has been exported to more than 90 countries and regions, and has accumulated more than 500,000 global fans.

faced with the surging wave of new energy, saic mg chose to go against the current and launched a fuel vehicle such as mg5. there are far-reaching strategic considerations behind it.

a month ago, yu jingmin was transferred from saic volkswagen to saic passenger vehicle executive vice president. ten years ago, when he first served as the vice president of saic passenger vehicle, he pointed out the development direction of globalization and intelligence for the brand in the trough, leading the company back on track. today, he faces fierce market competition and rapidly changing consumer demands. yu jingmin's arrival is expected to increase sales.

yu jingmin reflected that in recent years, saic mg has focused on overseas markets that can bring more revenue and profits, and neglected the operation and management of the domestic market. now the company will adjust its pace to do a good job in the domestic region, because china has "taken the lead in global automobile development."

saic mg's goal is to allow young consumers in china and even the world to buy their favorite car with less than one year's income, so the new mg5 continues to be priced below 100,000 yuan. "let young people in china represent young people around the world and own a car that is not a compromise, without one year's income. i think the new generation of mg5 is to take on this mission," said yu jingmin.

in the fast-growing and fast-changing chinese market, it seems that if it is not a new energy, it is not "new" enough. but yu jingmin believes that what really needs to be considered is whether it can bring real benefits to users.

"at a price range of less than 100,000 yuan, the cost of a battery for an electric car accounts for the bulk of the entire car. is it possible to have a powerful motor? for example, in terms of convenience of travel, a family may only have one car at this price, and it is difficult to use an electric car to travel at any time. the new generation mg5 may be the best choice for most people at this price." yu jingmin said frankly.

fuel and new energy vehicles driving in parallel

of course, while mg is deeply cultivating the fuel vehicle market, it also pays attention to the new energy market.

according to yu jingmin, the overall structure of sedans in the chinese market is 5-3-2, that is, "50% gasoline cars, 30% electric cars, and 20% hybrid cars", which may quickly evolve into "433" or "334" in the future. as the market's recognition of phev models increases, the penetration rate of new energy vehicles will continue to grow.

however, he stressed that the fuel market and the new energy market are not contradictory. therefore, while saic mg insists on internal combustion engines, it is also accelerating the development of pure electric vehicles.

in the second half of the year, saic mg plans to launch a pure electric suv for young families. after its domestic debut, it will enter the european market. despite the challenge of high eu tariffs, the brand is still confident in the overseas sales of this model. in addition, mg will increase its hybrid product layout and take the lead in applying solid-state batteries developed by saic group. the first mg model equipped with solid-state batteries is expected to debut in the second quarter of next year.

lu jiajun revealed that mg will also launch a pure electric suv called "octagonal warrior" this year, targeting young families. next year, it plans to release the all-new energy mg6 to complete the coupe model. at the same time, mg7 has entered the middle east and european markets and will be upgraded in the future.

at the channel level, saic passenger vehicle is gradually reducing and exempting past assessments. yu jingmin said: "we must responsibly fulfill our promises to dealers." with yu jingmin's return, mg will start a new round of product offensive and stick to the path of global development. starting with the new generation mg5, saic passenger vehicle is gradually revitalizing the entire business.

“as the first international automobile brand controlled by the chinese, our core expectation for mg is to achieve revival in the hands of the chinese,” said yu jingmin. “‘always young’, heading into the new 100 years, i believe mg will become a better version of itself in the future.”