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as a leading third-party automobile quality evaluation platform in china, chezhi.com has launched the "100 car owners review new cars" survey since august 2010. every month, it will conduct special surveys on several new models that have received high attention and have been on the market for at least six months, in order to fully understand the reliability and consumer satisfaction of new cars on sale in the chinese market and help more consumers choose reliable and durable automobile products. so far, the "100 car owners review new cars" survey has surveyed more than 300 new cars and collected nearly 50,000 valid car owner samples.

survey period: august 1, 2024 - august 31, 2024

valid questionnaires: 103

nowadays, the popularity of "square box" suvs is increasing. although this type of car often boasts strong off-road performance, some family cars have also begun to adopt this design. icar 03 is such a car. according to the feedback from car owners who participated in this issue of the "100 car owners review new cars" survey, the 2024 icar 03 was widely praised in terms of power and space, but some consumers also reported that there were more problems with body accessories and electrical appliances.

among the 103 valid questionnaires collected, based on the real evaluations given by car owners on the 2024 icar 03 in terms of model fundamentals, driving experience, usage cost, quality reliability, and pre-sales/after-sales services, the 2024 icar 03 scored an overall score of 84 points in this survey, meeting the recommendation standards of chezhi.com.

1. owner profile: most owners are young males, and the proportion of first-time car buyers is relatively high

according to the results of this survey, among the 2024 icar 03 owners who participated in the survey, 85.5% were male and 14.5% were female. in addition, from the perspective of age segmentation, the highest proportion of owners was those aged 26-30. in addition, nearly 70% of the owners were first-time car buyers. it is not difficult to see that the target audience of the 2024 icar 03 is mainly young male consumers, and most of them are first-time car buyers.

2. model fundamentals: the "square box" design and large space are recognized by car owners

the 2024 icar 03 adopts a "square box" styling style, which looks quite tough and full of personality. among the car owners who participated in the survey, 37.9% of the car owners said they were attracted by the "exterior design", and another 20.4% of the car owners approved of its "exterior lighting".

in the survey on the interior of the 2024 icar 03, 34.9% of car owners expressed positive comments on the "passenger space". in addition, "storage space", "in-car vision" and "intelligent configuration" were also widely recognized by car owners, accounting for 27.2%, 24.3% and 22.3% respectively.

overall, the comprehensive performance of the exterior and interior of the 2024 icar 03 met the expectations of car owners. 25.3% of car owners expressed "very satisfied", 37.9% gave a "satisfied" rating, 29.1% thought it was "average", and 7.7% of the respondents clearly expressed "dissatisfaction".

3. driving experience: high satisfaction with acceleration performance and functionality

when measuring the driving and riding experience of a car model, different people value different aspects. in this survey, the proportion of car owners who value "both driving and riding experience" is relatively high. it can be seen that as a family compact suv, most consumers prefer it to have a balanced performance.

in terms of power configuration, the 2024 icar 03 is equipped with a pure electric powertrain, which is divided into two versions: single motor and dual motor. among them, the single motor version has a total power of 135kw, a total torque of 220n·m, and a cltc pure electric range of 401km and 501km; the dual motor version has a total power of 205kw, a total torque of 385n·m, and a cltc pure electric range of 472km and 501km.

in further investigation, the driving experience satisfaction survey will be conducted on the six aspects of icar 03, namely acceleration performance, steering performance, braking performance, quietness, comfort and functionality. the vast majority of car owners participating in the survey gave high evaluations to "acceleration performance" and "functionality", but some car owners also said that the vehicle has strong wind noise during driving and "quietness" needs to be improved.

in the comprehensive evaluation of the 2024 icar 03 driving experience, 29.2% of the owners felt "very satisfied", 37.9% felt "satisfied", 23.3% felt "average", and another 9.6% of the owners interviewed explicitly expressed dissatisfaction.

4. use cost: the cost of using the car is low

regarding the pricing of the 2024 icar 03 model, although the current discount in the market is not large, the owner satisfaction remains at a high level due to its high cost-performance ratio. during the survey, 95.2% of the owners believed that the price they paid when they bought the car met their psychological expectations. after purchasing the vehicle, the subsequent use cost has become the most concerned topic for car owners.

in this survey on vehicle fuel consumption, the 2024 icar 03 uses a pure electric power system, and more than 80% of the interviewed car owners have a range of 350-500km. in addition, among the 103 questionnaires participating in the survey, 95 car owners believed that the repair/maintenance costs were in line with expectations and within a reasonable range.

in the overall evaluation of the usage cost of the 2024 icar 03, the car owners participating in the survey gave a relatively objective evaluation. more than 70% of the owners chose "very satisfied" and "satisfied", 18.5% of the owners thought it was "average", and only 4.8% of the owners gave an "unsatisfactory" evaluation.

5. quality reliability: there are more problems with body accessories and electrical appliances

according to the survey results, among the 103 valid questionnaires received, 16 questionnaires showed that the vehicle had experienced non-human failures or quality problems.

among the vehicles with non-human faults, the first fault occurred in vehicles with a mileage of 500-3000 kilometers, accounting for the highest proportion of 45.7%, followed by vehicles with a mileage of less than 500 kilometers, accounting for 32.1%. the survey results on the time period of the first fault showed that 44.6% of the interviewed car owners said that the first fault of the vehicle occurred within one month of purchase.

in further investigation of car owners, we found that the proportion of non-human faults in body accessories and electrical appliances was relatively high, which was also reflected in the survey results of "the most serious quality problems or defects of this car". the survey found that car owners complained most about the "abnormal noise" problem of the 2024 icar 03, accounting for 37.9%. the second most complained about was "body water leakage", accounting for 23.3%.

although some car owners have complaints about the quality and reliability of the 2024 icar 03, they still gave a relatively objective evaluation. the proportion of car owners who gave a "very satisfied" evaluation was 19.4%; the proportion of car owners who said they were "satisfied" was 43.7%; the proportion of car owners who said they were "average" was 31.1%, and the proportion of car owners who clearly stated that they were "dissatisfied" was 5.8%.

6. pre-sales/after-sales service: there are many complaints about unfulfilled promises

during the vehicle sales and subsequent maintenance process, the role of consumers also changes from prospective owners to car owners, and during this period, they have the most frequent contact with car dealers. therefore, the quality and professionalism of car dealers' pre-sales and after-sales services play a vital role in consumers' vehicle selection and subsequent vehicle maintenance.

in this survey on the pre-sales/after-sales service of the 2024 icar 03, all the interviewed car owners chose "authorized 4s stores" as their maintenance channel. in addition, 25 of the 103 questionnaires received showed that car owners had encountered problems with pre-sales/after-sales service.

further investigation revealed that the complaints of car owners about the pre-sales/after-sales service of the 2024 icar 03 are mostly about sales fraud, which is also reflected in the "specific problems with the pre-sales/after-sales service of the vehicle". some car owners said that the 2024 icar 03 had the problem of "selling problematic cars", accounting for a relatively high proportion. in addition, there were also relatively many cases of "not solving the problem".

however, in the overall evaluation of pre-sales/after-sales services, the car owners surveyed still gave objective evaluations, among which 31.1% of the car owners felt "very satisfied"; 42.8% felt "satisfied"; 22.4% felt "average"; and 3.7% clearly expressed "dissatisfaction".

summarize:

overall, the 2024 icar 03 has a unique "square box" design, and its unique style is very suitable for young consumers who pursue individuality. at the same time, it also has spacious riding space and rich configuration levels, coupled with a high cost-effectiveness, which has been highly recognized by the interviewed car owners. judging from the results of the "most satisfied" survey on the 2024 icar 03, appearance, configuration level and use cost have become the three options with the highest satisfaction. among them, as many as 24.3% of the interviewed car owners expressed their approval of the "appearance". in the "most dissatisfied" survey option, 15.6% of the car owners chose the "driving experience" option, and the main problem was the large wind noise during driving. overall, the comprehensive performance of the 2024 icar 03 can satisfy most car owners, so more than 80% of the interviewed car owners said that they will continue to consider icar brand models when changing cars in the future.