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phoenix.com technology news, september 14: in the fierce competition of electric vehicle technology, american new car manufacturer rivian is working hard to establish its leading position and take chinese companies as a model to learn from. at the 12th annual morgan stanley laguna conference, rivian ceo rj scaringe confirmed that the company purchased a xiaomi su7 for benchmarking analysis. this move is not surprising, because chinese electric vehicles have made significant progress in software, manufacturing, efficiency, etc., attracting many automakers to learn from them.

scaringe said that the competition in china's electric vehicle market is extremely fierce, with both emerging companies and traditional companies. among them, leaders such as byd have launched impressive vehicles with cost and corporate advantages. therefore, many automakers are dismantling these cars to study their structure and cost optimization methods.

xiaomi su7 is xiaomi's first foray into the automotive field. it deeply integrates xiaomi's existing software and hardware ecosystem and is known as the "chinese apple car". it offers performance that exceeds tesla model s at the price of model 3, and even plans to launch a performance version, which is expected to become the fastest four-door sedan ever.

for rivian, xiaomi's attempt provides a valuable reference opportunity. in the process of seeking to advance regional electrical architecture, improve software capabilities and reduce costs to achieve profitability, rivian may have no better example to refer to. scaringe emphasized,cost reduction is an important aspect of rivian's focus, and chinese automakers have performed well in cost control, providing rivian with valuable learning experience.

although scaringe did not mention the details of the su7, he did emphasize the importance of cost optimization in rivian's strategy. he said that chinese automakers compete in a zero-margin environment and plan to do so for a long time, which means they must continue to be persistent in cost reduction and surpass their competitors. although rivian has no plans to enter the chinese market,understanding china's electric vehicles is crucial to becoming competitive in the united states or europe.

scaringe also pointed out thatchina's automakers are entering the u.s. market through technology and battery partnerships，and rivian hopes to learn a lot from how those cars are built and how the supply chain works.he said,auto parts prices in china are 20% to 40% cheaper than in western markets, which provides rivian with inspiration for reducing costs.

for new car manufacturers like rivian, it is crucial to control batteries and supply chains and reduce car manufacturing costs. rivian is working hard to launch the r2 and r3 models to break away from the current price range and achieve sales dominance. this strategy is crucial to the company's survival, just as tesla was able to mass-produce model 3 and model y. (author/yu lei)

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