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car blogger complains about being "prostituted" by nezha for 500 yuan in travel expenses: the other party also called him "horse disturbing"

2024-09-12

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sanyan technology reported on september 12 that today, the car blogger "legendary leek yueban" posted a weibo post complaining that he was "taken advantage of" by nezha auto.

the chat record posted by the blogger shows that it may be the agent of the nezha automobile brand who sought the blogger's authorization to make a secondary creation of his video. "excuse me, your nezha s creation content is very recognized by the client. can you package the original video into a network disk link and authorize the brand to make a secondary creation?"

afterwards, "legendary leek yueban" thought that there was only 500 yuan for travel expenses, and "i was not there when weibo placed orders, but i was there when doing the work. even dogs can't be ordered around like this." he also questioned that nezha set up a grassroots entrepreneur persona, got 10 billion yuan in financing and had a strong reserve, but privately was "freeloading and doing shady things." if you think your content is good, you can pay for it.

in addition, the blogger was also dissatisfied with the person in charge's address to him in the chat records as "ma disturbed me".

subsequently, beijing zhehe new energy technology co., ltd. (a wholly-owned subsidiary of nezha automobile) pr and communications senior manager @nezha-xiaoqian responded that the event company's media work was not serious and omitted the word "teacher", and apologized for this. regarding the issue of seeking authorization, it is a solicitation of opinions and is based on the principle of voluntariness.

however, in response to this reply, "legendary leek yueban" replied, "can i xx? it's all voluntary, don't be angry, there is absolutely no disrespect to you."

tonight, a netizen commented on this matter, saying, "if there is real content creation, there will naturally be car companies that actively recommend cooperation. if you think that 500 cars are not suitable for secondary dissemination, you can politely decline. why do you have to drag it online and think you are right? the so-called masterpieces of automotive content in the past probably don't have as much traffic as this "wailing and complaining"? isn't it time to think about whether there is real commercial monetization ability?"

at present, nezha auto has not yet responded to this matter.