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in the first half of the year, the new energy vehicle market experienced a brutal price war, which led to a major reshuffle of products priced between 100,000 and 150,000 yuan. new energy vehicles cleared traditional advantageous models such as corolla and cr-v out of the mainstream battlefield, and the penetration rate of new energy vehicles exceeded 50%.

the price war has not ended in the second half of the year, and new energy brands have begun to stir up the mid-to-high-end market. at the beginning of the peak sales season in september, manufacturers have launched mid-to-high-end new energy suvs. among the following new cars that are about to be launched, which one will be able to achieve a breakthrough in the market and which one will be a flash in the pan?

zeekr 7x

as the first suv model of the zeekr brand, the zeekr 7x carries the heavy responsibility of expanding the mid-to-high-end market share, so it also spares no effort in product strength.the pre-sale price is 239,900-300,000 yuan, but it has a fairly comprehensive configuration. the new car is expected to be officially launched on september 20。

from the appearance point of view, the zeekr 7x basically continues the design language of zeekr 007, and the whole car is very simple. the front face still supports custom light language, the headlights are a through-type design, and the lower part uses an active air intake grille. the laser radar can be seen on the front of the car, and the haohan intelligent driving 2.0 system will be used to achieve high-level intelligent driving capabilities on highways, expressways and urban areas.

the front and rear overhangs of the car are very short, maximizing the body space.the vehicle has a wheelbase of 2925mm with a total size of 4825x1930x1666mm.the rear of the car also has almost no sloping back, which improves the headroom in the rear.

the rear of the car is equipped with a through-type taillight that uses super red light led technology, and the lower surround is higher to reduce the risk of daily scratches.

the interior is also simple, the instrument panel is a traditional embedded design, the central control screen is larger than that of the 007, and the 8295 chip is used to ensure smooth operation. the gear lever area is equipped with two 50w wireless chargers, and the armrest box adopts a modular design and can be replaced with a refrigerator.

the rear seat space is quite spacious.the seat is equipped with a leg rest, supports ventilation, heating and massage, the maximum reclining angle of the backrest is 134°, and is equipped with a small table and a 13-inch entertainment screen., the air conditioning, seats, music, etc. can be controlled individually through the control screen on the rear armrest. this rear configuration is quite outstanding among a number of mid-size suvs, and i believe it will attract many family users.

the zeekr 7x will adopt an 800v electric drive platform. the rear-wheel drive version has a maximum power of 310kw, and the four-wheel drive version has a front motor of 165kw and a rear motor of 310kw. for a family car, this performance is quite explosive.

zeekr 7x targets the huge market group of family suvs. compared with the same-level models, it is willing to pile up comfort configurations. in addition to zeekr's current appeal in the mid-to-high-end market, it received more than 20,000 orders in the first week of pre-sale. although it is only a small order, we can still expect zeekr 7x to deliver a good market performance in the future.

zhijie r7

chery has high hopes of achieving a high-end breakthrough through zhijie, so after the lukewarm performance of its first model, zhijie s7, zhijie r7, as the second model of zhijie, is under considerable pressure.it is expected that zhijie r7 will be launched in september, and the current pre-sale price range is 268,000-348,000 yuan.

in terms of configuration, the zhijie r7 fully demonstrates its high-end features.huawei's "giant whale" 800v platform and tuling chassisthe single-motor version has a maximum power of 215kw, and the dual-motor version has a front motor of 150kw + a rear motor of 215kw.the range has been increased from 646km to 802km., the battery life is still competitive at present.all models will be equipped with cdc continuously variable damping shock absorbers and air suspension systems as standard.the huawei ads 3.0 advanced intelligent driving system is also expected to be available, but we will have to wait until the launch conference to find out whether it is standard or high-end.

the design language of zhijie r7 and zhijie s7 is similar. the front face has a through-type daytime running light, and the headlights and guide grooves are integrated into one design, which looks very recognizable. there is a laser radar on the roof, and other design elements are relatively simple.

the coupe suv's body design gives it a beautiful fastback shape, and the tailgate is a hatchback design.the dimensions of the vehicle are 4956x1981x1634mm, and the wheelbase is 2950mm.the whole car has a large volume, and i believe the interior space will be relatively spacious. the interior has not yet been announced, but i believe the hongmeng cockpit will not be absent.

price may be the decisive factor in determining how the zhijie r7 will perform in the fiercely competitive medium and large suv market. however, although both parties hope that the zhijie brand can gain a foothold in the high-end market as soon as possible, it seems that the zhijie r7 may not relax on price at present. both parties are serious about not rushing for success, sticking to brand positioning, and insisting on long-term investment in building a high-end brand. so, do you think the brand value of zhijie can be recognized by the market?

avita 07

huawei has a strong presence and appeal in the field of smart cabins and smart driving, and can be called the "msg" of car sales. however, avita, which has the deepest cooperation with huawei, has a mediocre market performance. some commentators analyzed that this is related to the fact that avita has a high positioning and only sells pure electric vehicles. therefore, avita 07, which carries the hope of selling in large quantities, was persuaded to make all the changes.the price starts at around 250,000 yuan, and the new car is expected to be launched at the end of september.。

avita 07 will be the brandthe first model equipped with pure electric and extended-range dual-powerthe extended-range version uses a 1.5t range extender + motor combination. the rear-wheel drive version uses a 251kw motor, and the four-wheel drive version uses a front 131kw + rear 231kw motor combination, with a range of 230km and 220km respectively. the pure electric version also has rear-wheel drive and four-wheel drive versions. the former uses a 252kw motor, and the latter uses a front 188kw + rear 252kw motor combination, with a range of 650km and 610km respectively. the pure electric version has average range, and it is clear that the extended-range version is the main model.

the new car is positioned as a mid-size suv.the vehicle size is 4825x1980x1620mm, and the wheelbase is 2940mmthe longer wheelbase and suv structure ensure a more spacious interior space, which is attractive to family users.

the exterior continues the family style, with the headlights hidden inside the c-shaped led lights, and the shape is more sci-fi. there is a laser radar on the front of the car, and it will obviously be equipped with the huawei ads 3.0 advanced intelligent driving system. the streaming media rearview mirror will also continue to be equipped, and the interactive screen under the windshield is also not absent.

the interior is also sci-fi.the cockpit is surrounded by a 35.4-inch ultra-narrow screenthe central control screen is equipped with the hongmeng cockpit system.the driver and co-driver will have zero-gravity seats with ventilation and massage functions.the rear seats also have electric adjustment, heating, ventilation and other functions, but there is no leg rest. in addition, there is also a british treasure audio blessing, the effect is worth looking forward to.

avita 07 is more affordable, with extended range and huawei intelligent driving. it can be seen that avita really wants to create a hit. so, what price do you think avita 07 should be set based on its product strength to make this hope of the whole village a hit?

ledao l60

nio's overall sales have been relatively stable recently, with sales exceeding 20,000 units for many consecutive months, but there are no hit models. however, the level of 20,000 units obviously failed to break even for nio's battery swap system r&d and operating costs. therefore, ledao l60 is a model created by nio to achieve economies of scale, and li bin's goal is to achieve monthly sales of 20,000 units.

back to the product strength level,the core competitiveness of ledao l60 is still battery swapping. it is developed based on the nt3.0 technology platform and will share the battery swap network with nio.。

the ledao l60 is designed in a brand-new style, with a coupe suv design to minimize wind resistance. the front face is more dynamic, the hood has a raised muscle line, and the split headlights formed by the l-shaped daytime running lights and the slender headlights are a more popular design. below is a trapezoidal air intake with c-shaped guide grooves on both sides. there are two laser radars on the roof, which obviously have high-level intelligent driving capabilities.

the body design is simple, without waistline or particularly raised surrounds, making the body look thicker, with muscle lines only at the front and rear wheel arches. it uses hidden door handles and low-drag wheels to achieve a low drag coefficient of 0.229cd, which is quite impressive among suvs. the rear of the car has a small ducktail, and the taillights echo the slender design of the front face.

ledao l60the length, width and height are 4828x1930x1616mm, and the wheelbase is 2950mm, adopts short front and rear overhang design to carve out as much space as possible in the fastback body.

the interior is also very new energy, with no instrument screen or co-pilot screen, only a 17.2-inch central control screen equipped with the nio skyos system.the passenger seat has an extra-long heated leg rest, and has functions such as ventilation, heating and massage.there is an 8-inch screen in the rear armrestthe seats have heating function, but unfortunately there is no leg rest.

the power is available in two-wheel drive and four-wheel drive versions. the two-wheel drive version is equipped with a 240kw maximum power motor, and the four-wheel drive version uses a front 100kw + rear 240kw motor combination.the battery is available in two specifications: 60-degree lithium iron phosphate and 85-degree ternary lithium. in the future, there will be batteries with a maximum range of 1,000+km.。

the pre-sale price of ledao l60 is 219,900 yuan, and this price is with the battery. if the baas solution is used, the price will be less than 200,000 yuan. it will be launched on september 19.the pricing is enough to show nio’s determination to sell it well, and we will know its actual performance soon.

final thoughts

the fact that so many new energy medium or large suvs with a price of more than 200,000 yuan have been launched on the market within a month is enough to illustrate the fierce market competition and the oems' desire for sales.

but whether they can achieve market success depends not only on the product itself, but also on the size and carrying capacity of the market at this level. at present, new energy vehicles have suppressed the sales of traditional popular models such as highlander and x1 to around 5,000 units, resulting in several strong products such as model y, ideal l6, and wenjie m7.

so, how much market space do you think these new cars have left to show their strength? can they snatch food from the mouths of these powerful models? we look forward to your communication with us in the comment section.