to create differentiated products and increase the proportion of fresh food, many supermarkets in beijing have entered the transformation period
2024-09-07
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the renovation of wumart supermarket keda store in shijingshan district, beijing, was completed and officially unveiled recently. this is a 25-year-old community store, and this renovation has made major adjustments to the store's circulation, product selection and display.
currently, many supermarkets in beijing are in the process of renovation. among them, hualian life supermarket announced that it will adjust the store business across beijing, including adjusting product categories and renovating store soft furnishings. cp lotus on tongzhou yunhe street closed at the end of july last year. the upgrade and renovation plan has been completed and it is expected to resume business in early 2025.
renovation of old stores aims at differentiation and increases the proportion of fresh food
it is understood that the renovated wumart supermarket keda store has planned a series of exclusive products and popular items, such as the "xinjiang fruit bread" under the duodian baking series. targeting young consumers who pursue quality life, more high-quality products that meet their aesthetics and needs have been specially added. wumart keda store adopts the "online + offline" model and has launched a digital system represented by dmall os. from product management, inventory management to customer service and member management, duodian dmall's digital system covers all aspects of store operations.
recently, many supermarkets in beijing have been unveiled after their renovations. some stores in shunyi district and changping district of beijing hualian life supermarket have been adjusted and renovated. among them, hualian life supermarket located in beijing hualian bhg mall in tiantongyuan officially opened on august 10 after a month of closure for upgrading and renovation. the newly added dining area has become a highlight.
the beijing news reporter noticed that increasing the number of fresh food categories and creating differentiated products have become the focus of the upgrade and transformation of major supermarkets. for example, the wumart university of science and technology store has a 55% share of fresh products, which is the top three stores in beijing among all wumart supermarkets in terms of fresh products. yonghui supermarket's beijing tongzhou wanda store began to adjust in the second half of 2023 and was completed at the end of the year. the adjusted store sku (minimum inventory unit) has been reduced from the original 16,000 to 18,000 to 13,000, and the fresh category sku has increased from more than 1,000 to nearly 2,000. the adjusted store has increased the proportion of the fresh area, which accounts for about 20%-30% of the entire store, and has also increased the fish processing area. in order to attract young customers, the store has also introduced a large number of internet celebrity products.
many supermarkets have entered the upgrade and renovation period
in july this year, a consumer posted on the government message board that "the lotus on tongzhou yunhe street has been closed, and the shopping of the surrounding residents has been greatly affected." later, a reply said that the lease contract of the tongzhou store was still valid. previously, due to some procedural issues in the project, the supermarket renovation project was delayed. in early july, the supermarket upgrade and renovation plan was completed, mainly including store decoration and equipment upgrade (air conditioning, store facilities, etc.). the construction work will be gradually promoted according to the process, and it is expected to resume business in early 2025.
at the end of august, yonghui supermarket announced that the first batch of stores that would learn from pangdonglai’s independent adjustment and renovation would be launched in 10 cities including beijing. yonghui’s supply chain also simultaneously launched changes, learning from pangdonglai’s advanced experience and developing yonghui’s own-brand products such as yonghui preferred corn oil 5l, yonghui preferred facial cleansing towelettes 60 sheets, yonghui preferred enzyme laundry detergent 3kg, yonghui preferred strawberry fruit oatmeal crisp 320g, and yonghui preferred taiwanese sausage 480g.
beijing hualian life supermarket is adjusting its store operations across the city, including adjusting product categories and renovating store soft furnishings (soft furnishings include wall texts, decorative images, etc.). among them, the xiaojiahe store plans to complete the adjustment on september 15, the shangdi store plans to complete the adjustment on october 18, and the wanliu store is in discussion of upgrading its business, and the specific adjustment plan has not yet been determined.
in the view of industry insiders, the transformation and upgrading of traditional supermarkets is an inevitable trend. on the one hand, it is a self-help measure in the face of competitive pressure, and on the other hand, it is also an active exploration to respond to market consumption trends. supermarkets after upgrading may become a new driving force for consumption.
beijing news reporter zheng mingzhu
editor wang lin
proofread by lucy
