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auto-first｜samar

with the release of sales data at the beginning of each month, the auto market is always filled with a voice from time to time, namely "abuse of joint venture automakers, sarcasm towards disadvantaged automakers, and blind worship of individual domestic brands."

therefore, looking at the sales of domestic brands, especially the top five domestic brands, is a process of returning to rationality and also a process of demystification.

the china passenger car association predicts that the retail market for passenger cars in a narrow sense will be around 1.84 million units in august, down 4.4% year-on-year and up 7.0% month-on-month; the retail sales of new energy vehicles are expected to be around 980,000 units, up 36.6% year-on-year and 11.6% month-on-month. the penetration rate of new energy vehicles is expected to increase to 53.2%.

judging from the overall sales performance, the sales of the top five independent brands account for about 60% of the total sales.

byd: 373,083 units, up 36% year-on-year;

chery group: 211,879 units, up 23.7% year-on-year;

geely auto: 181,229 units, up 21% year-on-year;

great wall motors: 94,461 units, down 17.21% year-on-year;

changan automobile: deep blue automobile sold 20,131 units in august; changan qiyuan sold 12,823 units in august. as of press time, changan automobile only announced the sales of new energy vehicles.

overall, the top five independent enterprises present the following characteristics:

the "one super and many strong" pattern is maintained for the time being: byd is far ahead, and in essence it is one super and many strong. for example, the total sales of geely auto and chery group is equivalent to that of byd alone.

the technological "arms race" is upgrading: the top five domestic companies have entered the r&d stage, mainly focusing on technological innovation in new energy intelligent fields such as intelligent driving and intelligent cockpit. for example, byd's r&d expenses in the first half of the year exceeded 30 billion yuan, equivalent to 100 million yuan per day. in the first half of this year, geely auto's total r&d investment reached 7 billion yuan, a year-on-year increase of 17.9%.

even in the "price war", they still don't leave the table: they say they oppose price wars, but their bodies are honest. in fact, after byd launched the price war, major domestic brands quickly followed suit, and the war became more and more intense. it really realized the drama of "just talking". in essence, everyone is participating.

"deadly fight" for intelligence: full end-to-end competition. for example, geely xingrui ai large model was officially released.

overseas "protracted war": on the surface, export sales are growing steadily, but the challenges involved are far from being a race against time and riding the wind and waves, but rather ups and downs.

a few questions:

for example, byd faces the challenges of high-end development and the growth rate of plug-in hybrid vehicles.

on the one hand, byd has been forcing joint venture fuel vehicles into a corner. however, byd's high-end development lags behind the new forces. its three brands, denza, fangchengbao and yangwang, have monthly sales of around 10,000. fangchengbao and yangwang started late and are currently performing mediocrely.

on the other hand, regarding the sustainability and growth rate of plug-in hybrids, a senior executive of saic volkswagen recently said in an interview with the media: next year and the year after, byd's market share in the plug-in hybrid market will be greatly reduced, with a maximum market share of 10%. the reason is that in addition to the rapid promotion of the layout of plug-in hybrid products by domestic brands, joint venture brands will also quickly join the plug-in hybrid camp next year and the year after.

for example, great wall motors, who is its competitor?

the lifeblood of great wall motors is suvs. however, looking at the sales in august, chery jetu's sales have already caught up with great wall haval, and chery is still growing significantly year-on-year, while haval is declining year-on-year. industry insiders analyzed that chery jetu is eating into haval's market. it seems that chery is great wall's biggest rival at present.

for example, will geely auto be the next car company to stop selling fuel vehicles?

let’s take a look at the sales performance specifically.

byd: leading by a huge margin and aiming for a monthly sales volume of 400,000 units

data shows that byd sold more than 370,000 vehicles in august, reaching 373,083 units, setting a new record for domestic brands. among them, passenger car sales were 370,854 units, a year-on-year increase of 35.3%.

byd's plug-in hybrid products and pure electric products, among which pure electric sales were 148,470 units, a year-on-year increase of 2.0% and a month-on-month increase of 14.21%; among which, plug-in hybrid sales were 222,384 units, a year-on-year increase of 73.1% and a month-on-month increase of 5.50%.

in terms of plug-in hybrids, qin plus dm and song plus dm are undoubtedly the mainstays of sales in the price range of 100,000 to 200,000 yuan. from byd's overall product layout, its plug-in hybrid products cover prices within one million yuan.

overall, byd in august, first, is leading by a huge margin; second, scale and technology make byd leading by a huge margin; third, with the remaining four months of this year, byd has a high chance of hitting a monthly sales of 400,000 units. fourth, can byd break 3.5 million+ this year?

geely: on the eve of the “explosion”

geely auto sold 181,229 new cars in august, up 21% year-on-year. among them, 47,042 pure electric vehicles were sold, up 56% year-on-year; 28,442 plug-in hybrid vehicles were sold, up 82% year-on-year. in addition, geely's export sales in august were 45,045 vehicles, up 98% year-on-year.

specific brands: geely brand 140,686 units, a year-on-year increase of 19%; galaxy brand 26,510 units, a year-on-year increase of 138%; zeekr brand 18,015 units, a year-on-year increase of 46%; lynk & co 22,528 units, a year-on-year increase of 20%.

"we have seen the dawn of geely auto's revival." "i believe that geely auto will create a record high in sales every six months in the future." gui shengyue, ceo of geely automobile holdings limited, predicted in the 2024 interim results release. indeed, geely auto's new energy transformation has entered a period of full outbreak. in the second half of the year, geely will launch 4 new energy products, which will inevitably further increase sales.

chery group: once again “underestimated”

"it's not that fuel vehicles are not selling well, it's that your fuel vehicles are not selling well!" not long after this resounding statement from chery's senior executives was made, chery used its august sales volume as a testimony.

chery holding group sold 211,879 vehicles in august, up 23.7% year-on-year, of which 46,526 were new energy vehicles, up 158.5% year-on-year, and 97,866 were exported, up 12.7% year-on-year.

cumulative sales from january to august 2024 were 1,508,259 units, up 41.9% year-on-year. among them, chery brand sold 131,734 units; xingtu brand sold 11,339 units; jetour brand sold 51,785 units; and icar sold 5,967 units.

chery, which is making rapid progress and flourishing in multiple markets around the world, seems to be even stronger than it appears.

great wall motors: urgent need to "step up efforts"

for great wall motors, extremely strong profitability and declining sales have become the two most prominent symbols.

great wall motors sold 94,461 vehicles in august, down 17.21% year-on-year, of which 80,668 were passenger cars, down 16.9% year-on-year. by brand, haval, wei, great wall pickup, and ora all saw sales decline, while tank brand sales were 16,350, up 11.42% year-on-year.

as of now, great wall motors is unlikely to achieve its sales target of 1.9 million vehicles in 2024. after all, it sold 745,000 vehicles in the first eight months of this year, only 39% of the target. (some pictures are from the internet)