little swan's online store was robbed of 70 million yuan, and the compensation plan was announced: 10 yuan cash bonus and 100 yuan no-threshold coupons
2024-09-03
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on september 3, the "little swan dongshan store", which had previously been fleeced of 70 million yuan by the "wool party", issued an announcement. the announcement stated that the little swan brand decided to provide the store with over one million yuan in special support to compensate consumers affected by this incident. the compensation will be in the form of a 10 yuan cash red envelope + a 100 yuan no-threshold coupon, hoping that this measure can alleviate consumers' dissatisfaction and losses to a certain extent. the online store said that it sincerely thanked every customer who had taken the initiative to refund for their understanding and tolerance, and promised: "we will not close the store."
previous report>>>
in the early morning of august 28, during a live broadcast of washing machine sales at the "little swan dongshan store" in jixi county, xuancheng city, anhui province, the e-commerce operator mistakenly set the price of all washing machines in the store to 40% to 50% of the cost price, resulting in nearly 40,000 orders for washing machines in the store within 20 minutes of the start of sales, with an order amount of nearly 40 million yuan, involving a value of more than 70 million yuan, and the store's losses amounted to 30 million yuan. the store's taobao store has removed all product links. as for the reason for this price error, the store's announcement explained that it was due to the store's new operator's serious understanding of the platform's activity rules.
at present, many netizens have posted screenshots of their order returns, but some netizens have also resold the snapped-up washing machine orders at a higher price on second-hand platforms.
on the second-hand platform xianyu, some netizens have marked up the little swan washing machines they bought at low prices. for example, one netizen posted a message showing that he bought a washing machine worth 1,562 yuan at the "little swan dongshan store" for about 629 yuan, and is now reselling it for 720 yuan. the resale description said: "you can change the delivery address... if it is not delivered, you can return it, and (the price) can be reduced."
so how did consumers accurately capture the low-price information of the store's washing machines? many consumers, including ms. wang, said that they accidentally saw the low-price information of little swan washing machines through notifications sent by various wechat "薅羊毛群".
lawyer: stores cannot force buyers to refund
when an online store sets the wrong price and causes huge losses, can the seller enforce a refund on the buyer? in addition, in this case, if the buyer buys multiple items at a low price and resells them on a second-hand platform, is it illegal?
fu jian, director of henan zejin law firm, believes that it is generally not illegal for ordinary users to occasionally pick up loopholes, but they should be careful not to exceed a reasonable range. "welcome parties" who knowingly take advantage of loopholes and repeatedly "pick up wool" may constitute a breach of contract or infringement and must bear civil liability; if the behavior is serious, it may also constitute illegal acts such as fraud and must bear administrative or criminal responsibility. black and gray industry gangs that seek profit from this often involve criminal acts such as fraud, which may violate the crime of fraud in the criminal law and will be punished by law.
fu jian believes that if the case involves a huge amount of money, the online store can ask the buyer for a refund through legal channels under the premise of complying with platform rules and laws and regulations, but it cannot be directly enforced. "in daily life, some deposits are agreed upon by both parties in advance. e-commerce platforms have the right to deduct them under certain conditions, but generally they cannot target consumers, otherwise it will infringe on the legitimate rights and interests of others."
(yangcheng evening news•yangcheng news compiled from little swan dongshan store, jimu news, red star news, jiupai news, etc.)
