in recent years, summer school and overseas study have become the highlights of summer plans for many middle-class families.

compared with traditional cram schools and interest classes,summer schools and overseas study not only allow children to "take their academics to the next level", but also allow them to experience the collision and exchange of different cultures in the context of globalization.

however, behind all this, there is huge financial support.

some time ago,letsight released the "2024 summer vacation family expenditure survey", and a total of 102 families participated in this survey.

how much did middle-class families spend this summer? and was it worth it?

this report will reveal the tip of the iceberg of this education investment boom and may provide some inspiration for your next summer plans.

1. middle-class families with an annual salary of 200,000 to 1 million yuan are the main consumers.force

the annual income of the families participating in the survey is mainly between 200,000 and 1 million yuan.among them, households with an annual income of 200,000-500,000 yuan accounted for the highest proportion, reaching 37.3%, while households with an annual income of 500,000-1,000,000 yuan accounted for 27.5%.

the total number of households in these two income groups accounts for 65.8%, which is much higher than other income groups.

it can be seen that families with annual income in this range are the main consumer group for summer schools and overseas study programs.

among the middle-class families participating in the survey,83.3% of families said they would consider enrolling their children in summer school or overseas study activities, and only 16.7% of families said they would not consider it.

overall, summer schools and overseas study programs have a high level of acceptance and demand among middle-class families.

from a budget perspective, survey data shows thatthe budget that middle-class families prepare for their children's summer activities is between 10,000 and 50,000 yuan.

among them, 28.4% of parents’ budget is between 10,000 and 20,000 yuan, and 26.5% of parents’ budget is between 20,000 and 50,000 yuan.

more than half of parents are willing to invest more money in their children's summer activities to provide them with high-quality educational resources and rich learning experiences.

2. parents with higher education are more willing to invest in their children’s education

at the same time, the survey also shows that the ages of children in these families are concentrated between 7 and 18 years old.among them, children aged 7-12 accounted for 43.1%, and children aged 13-18 accounted for 32.4%, totaling 75.5%.

this shows that families with children aged 7-18 have a strong demand for summer schools and overseas study, making them the core force of this consumer market.

another 50% of parents clearly expressed their preference for specific countries, such as finland, malaysia, japan, germany, etc.

these parents' choices are not based solely on a single interest in a particular country, but rather reflect their thoughtful consideration of the educational environments in different countries.

these choices show that parents pay more attention to the diversity and flexibility of education when planning overseas education for their children.

2. humanities and social sciences are the most popular, followed by engineering

from the data, we can see thatthe largest number of families chose humanities and social sciences, accounting for 33.3%, followed by engineering, accounting for 17.6%.

in contrast,the proportion of families choosing mathematics and art courses was lower, at 4.9% and 3.9% respectively.

for parents who chose the “other” option, the survey revealed their diverse demands for the content of summer school and study abroad programs.

• about 30% of parents mentioned"combining study and exercise", "exercise"；

• about 20% of parents mentioned“IT”；

• about 20% of parents mentioned"nature exploration"；

• 10% of parents mentioned“combining engineering and social sciences”；

• another 20% of parents believe"it will be all right"。

these diverse needs reflect the needs of middle-class families when choosing educational programs for their children.focus on comprehensive development, scientific and technological innovation, environmental education and interdisciplinary integration.

at the same time, we also hope to provide children with personalized choice space to support their all-round growth.

1. course quality and children’s interests are the key to screening

the data shows that 84.3% of parents ranked "course quality and content" as their first choice, followed by 71.6% of parents who believed that "children's interests" were more important.

it can be seen from this thatthe quality of the courses and the children's interests are the key factors that parents consider most when choosing summer school or overseas study programs.

at the same time, when choosing an overseas summer school or overseas study program,76.5% of parents chose "safety" and "educational value of the project".these two items have the highest and equal proportions, far exceeding other options.

this reflects that when parents choose overseas summer schools or study programs for their children, what they value most is their children’s safety and the quality of education they receive.

another 50% of parents will consider the destination of summer school or study tour, 45.1% of parents will worry about the cost budget, and 44.1% of parents will worry about the language environment.only 35.3% of parents choose this policy for the purpose of further education.

2. recommendations from friends or family are the main channels for learning about summer schools or overseas study programs

among the channels for learning about summer school or overseas study programs, recommendations from friends or family accounted for the highest proportion, at 62.7%, far higher than other channels. this shows that middle-class families are more inclined to trust the advice of relatives and friends when choosing such programs.

other parents mainly learn about summer school or overseas study programs through schools.

1. most parents have high expectations for summer schools and research studies.

in the eyes of parents, summer school and overseas study have a great impact on children's growth.

43.1% of parents believe that summer school and overseas study have a "large" impact on their children's growth, while another 13.7% believe the impact is "very large."

only 4% of parents believe that summer school and overseas study have a "small" or "very small" impact on their children's growth.

this shows that most parents have a positive view on the educational value of summer schools and overseas study.

from the data, we can see that88.2% of parents believe that summer school and overseas study can improve their children’s international vision and cultural understanding.。

74.5% of parents believe that summer school and overseas study can improve their children’s social and teamwork skills;

70.6% of parents believe that they can cultivate their children’s independence and self-care abilities;

this shows that parents generally believe that such activities are most helpful to their children in terms of international vision and cultural understanding, followed by social skills and independent living skills.

2. parents are less satisfied with summer schools and overseas study

although parents have high expectations for summer school, the survey shows that most respondents' satisfaction with summer school or overseas study is medium to low.

53.9% of the respondents chose 3 points, and 28.4% of the parents chose 4 points.

the number of parents who chose 1 and 2 points only accounted for 12.7% combined, and the number of parents who chose 5 points was also very small, accounting for only 4.9%.

calculation shows that the average satisfaction of parents with summer schools and overseas studies is only 3.2, further confirming that the overall satisfaction is medium to low.

this means that although parents are willing to invest in their children's education, they still have certain reservations about the actual effects and experience of summer schools and overseas study.

it can be seen from this survey report thatdespite the economic downturn,but the education funds provided by middle-class families for their children have not been discounted.

with the mentality that no matter how poor a child is, he or she should not be short of education, most parents still prioritize providing their children with the best learning opportunities and resources.

when choosing between summer school and overseas study,children's interests, safety and course value are the factors that parents care about most.

it is worth noting that most parents want their children to attend summer school or study abroad not just for utilitarian purposes such as further education.

they focus more on improving children's soft skills such as international vision, cross-cultural communication, and independent living.

although parents generally believe that summer school or overseas study has a positive impact on their children's growth, the overall satisfaction level is still at a medium to low level.

this phenomenon reveals the uneven quality of various institutions and projects in the frenetic summer school and overseas study market.

for parents who want their children to have the best experience,in the future, we need to remain rational and have a deep understanding and investigation of summer schools and overseas study programs to ensure that every penny of education investment is worthwhile.