industry leaders offer advice on opportunities for chinese automakers to go global. the blue book on china's automotive globalization road is released in chengdu
2024-09-01
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cover news reporter lai fangjie photographed the report
in the era of globalization, competition in the automotive industry is no longer limited to the domestic market. how can chinese automakers meet challenges while facing opportunities to go overseas? on august 31, as an important official event concurrent with the 27th chengdu international auto show in 2024, the 2024 auto pioneer think tank was held with the theme of "striking the water in the middle of the stream". industry leaders were invited to "offer advice" around topics such as "traffic and sales" and "technological changes and supply and demand balance", offering a feast of ideas for the high-quality development of the industry.
2024 the 27th chengdu international auto show 2024 - 2024 automotive pioneer think tank
viewpoint ①: building a knowledge base for the automotive industry
using knowledge engineering methods to solve the problem of intelligent automobile manufacturing
as generative artificial intelligence is changing the world at an astonishing speed, the automotive manufacturing industry is also undergoing a profound transformation in terms of intelligence. tan jianrong, an academician of the chinese academy of engineering, believes that china's new energy vehicles have developed very rapidly in recent years, with their range and safety reaching international standards. now that the eu is going to impose tariffs on chinese cars, this in turn shows that chinese cars are popular internationally.
"if we want to develop intelligent manufacturing in the automotive industry, we must build a knowledge base for the automotive industry and use knowledge engineering methods to solve the problems of intelligent automotive manufacturing, including dynamic sensing, autonomous learning, and autonomous decision-making. if we want to build a big model, we must be knowledge-driven and bring together practical automotive knowledge, manufacturing knowledge, management knowledge, and service knowledge to build a big model." tan jianrong said that deep artificial intelligence uses big data and big models. whoever masters the data will have the initiative, and whoever masters the model will be the leader of this industry.
viewpoint ②: the high growth trend of new energy vehicles will slow down
r&d centers should turn to original applications
"the chinese automobile (industry) is in the middle of the current and is facing many huge waves, but all these difficulties cannot stop this ship from sailing through the huge waves and moving forward courageously." chai zhanxiang, assistant chairman of the automobile industry committee of the china council for the promotion of international trade, said in his speech that in the past seven months, the national utilization rate of new energy vehicles exceeded 50% for the first time, and more and more car companies have obtained l3 autonomous driving licenses. at the end of last year, domestic brands surpassed joint venture brands for the first time, which shows that the current automobile industry is going through a special historical node, and has undergone profound changes in the market, infrastructure and industry levels, and has entered a deep water period.
"corresponding to the rapid growth, consumers' sense of novelty about new energy vehicle products has gradually faded, and their awareness of the product's drawbacks has become more profound." chai zhanxiang believes that after a 10-year historical launch cycle, the earliest batch of electric vehicles have also come off the assembly line, and the high growth trend of new energy vehicles will slow down. in the second half of the technological competition, our focus should gradually shift from new technology applications to original applications, increase the research and development of underlying technologies, and transform from market product leaders to original technology contributors. in the context of increasingly fierce price wars, automakers should have core technologies to empower their products, provide users with higher added value, and bring more profits and development momentum to the company. at the same time, they should increase their ability to launch in the european and american markets.
"blue book on china's automotive globalization road" released
systematically sort out successful cases and development trends of automobile overseas expansion
at the conference, the "blue book on china's automobile globalization road" was officially released, and li jianjun, deputy secretary-general of the automotive industry committee of the china council for the promotion of international trade, gave a related introduction.
"going overseas is an important issue for china's automobile industry. after more than 70 years of development, china's automobile industry has built a mature industrial system and formed a complete industrial chain from automobile manufacturing to core components, basic materials and supporting facilities. the steady improvement of automobile quality and the continuous innovation of core technologies have laid the foundation for the global development of chinese automobile companies." li jianjun said that at present, the diversified demand in the global automobile market continues to grow. with the accelerated transformation of the automobile industry towards electrification and intelligence, and the promotion of low-carbon emission reduction around the world, the international market has a great demand for high-cost intelligent electric vehicles, and china's new energy vehicles have considerable advantages worldwide. in terms of export types, the transition from traditional fuel vehicles to new energy vehicles has been rapid, and the export areas have gradually expanded from economically underdeveloped areas to economically developed regions such as europe.
the overseas market is a huge opportunity for chinese auto companies seeking sustainable development. there are also many challenges in the process of going overseas, such as tariffs, intellectual property rights, market access, laws and regulations, geopolitical risks and policy change risks, which are also challenges faced by chinese auto companies going overseas. "we believe that the development of the automotive industry requires globalization. this is an economic and industrial law that cannot be changed by human will, but it will also experience various risks and challenges. in this process, we must adhere to long-termism and look at the international market from a larger perspective." li jianjun introduced that the blue book systematically sorted out the current opportunities and challenges of china's auto going overseas, and deeply analyzed successful cases, development trends, and possible solutions, hoping to provide useful reference and guidance for chinese companies going overseas.
