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Yu Chengdong: Wenjie Xin M7 Pro sells a loss of more than 20,000

2024-08-26

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Image source: Visual China

Author: Cheng Xiaoyi

Editor: Ye Jinyan

Produced by: Deepnet·Tencent News Xiaoman Studio

On August 26, at HuaweiHongmeng Intelligent DrivingAt the new product launch conference, Richard Yu, Chairman of Huawei’s Terminal BG and Intelligent Automotive Solutions BU, said that the newly launchedAsk the worldThe new M7 Pro starts at 249,800 yuan. "Selling one will cost you more than 20,000 yuan. You may not believe it."

This time, Wenjie launched a total of four models of the new M7 Pro: a five-seat rear-wheel drive intelligent driving version priced at RMB 249,800, a six-seat rear-wheel drive intelligent driving version priced at RMB 269,800, a five-seat four-wheel drive intelligent driving version priced at RMB 269,800, and a six-seat four-wheel drive intelligent driving version priced at RMB 289,800.

The new M7 Pro is equipped with the HUAWEI AD S basic version. Yu Chengdong said that the money was spent on "invisible places" and proposed the concept of "leading by leaps and bounds". When comparing the results of the elk test, he said that the new M7 Pro was compared withBMW X5 x Drive30Li、Mercedes-Benz GLEThe 450 is “a leap ahead, better than good.”

The issue of new energy vehicles losing money from selling cars has recently caused controversy.

August 22,ExtremeThe head of automotive public relations commented on WeChat MomentsXiaomi MotorsEach car loses 60,000 yuan. "In the past, this was called dumping." He also said, "Some companies lose money because they can't sell without a discount."

The public relations director of Jiyue once responded to the Red Star Capital Bureau, "The Moments are mainly for expressing personal opinions among friends, which are limited to the Moments. We will not confirm or refute the specifics." Xiaomi Auto has not yet responded to this matter.

At 11:30 p.m. on August 25, the CEO of Jiyue Automobile released a video response on Weibo: the matter had been notified internally and the person involved had been severely criticized as soon as possible.

"Occasional debates or arguments between competitors based on products and technology can promote the progress of the industry and are harmless. However, the remarks made by our public relations director have obviously gone beyond the scope of discussion and argument, and even nonsensically attacked the founders of competitors, which seriously violated Jiyue's values ​​and bottom line of principles." Xia Yiping said that Jiyue employees must have reasons and evidence in their words and deeds in private. If there is no basis, it will have a counterproductive effect.

The automobile industry is a large-scale industry that needs scale to dilute costs and make profits. It is common in the industry to lose money by selling cars in the early stages.TeslaFounded in 2003, its first car was launched in 2008, but it did not achieve its first full-year profit until 2020.