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It is almost early autumn, but the temperature and enthusiasm brought by the hot summer have not yet dissipated, especially on the summer nights in July and August. People's enthusiasm for summer cooling off and the resulting night consumption and night economy are still hot.

Barbecue is not only a kind of food enjoyment, but also an important force to promote the night economy and summer consumption. As the sun sets, the hustle and bustle of the city gradually turns to the tranquility and vitality of the night. In the streets and alleys, from roadside shops to large chain restaurant brands, the combination of barbecue skewers and beer is attracting countless diners to come and taste it.

What is more worth mentioning is that during this summer, craft beer, which originally had a certain "gap" with China's traditional barbecue night economy, is frequently appearing on barbecue tables. The new combination of barbecue and craft beer has become a new fit for this summer night and an important part of summer culture.

The boom in barbecue culture: a new trend for summer gatherings

In recent years, the barbecue market has continued to heat up, and the number of stores has increased sharply. According to Tianyancha Professional Edition data, as of now, there are about 595,000 barbecue-related companies in the country.

It can be seen from the annual registration volume of enterprises that before 2020, the registration volume of barbecue industry-related enterprises showed an increasing trend year by year. The registration volume fell slightly from 2021 to 2022, showing a decreasing trend; however, the number of enterprise registrations in 2023 increased significantly, compared with 2022, an increase of 38% year-on-year, reaching a peak, and the number of registered related enterprises reached 95,000.