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Our reporter Huang Xingli (chinatimes.net.cn) reports from Beijing

Although the current consumer industry as a whole is facing many challenges and uncertainties, the dividends of the high-end transformation of leading enterprises are still being released. On August 19, the latest performance data released by China Resources Beer (Holdings) Co., Ltd. (hereinafter referred to as "China Resources Beer") showed that in the first half of this year, it achieved a turnover of 23.744 billion yuan and a net profit attributable to the parent of 4.705 billion yuan, a year-on-year increase of 1.2%. Among them, the growth rate of high-end beer products represented by Heineken and high-end sauce wine exceeded the average level of the business segment, becoming an important engine driving the growth of China Resources Beer.

In response to the latest forms and trends in the current consumption field, Hou Xiaohai, executive director and chairman of the board of directors of China Resources Beer, made an in-depth analysis at the performance interpretation meeting held on the afternoon of August 19, saying that the consumption of consumer goods has shown a significant contraction, and the consumption trend has shown clear differentiation characteristics. Hou Xiaohai emphasized that in the past, high-end development was regarded as a single development direction, but now this pattern has changed. In addition to the high-end trend, the market has also shown a new trend towards popularization and economic development. Based on the above observations, he pointed out that the high-end development of Chinese beer may enter the second development track. This stage will pay more attention to consumer experience, personalized needs and the satisfaction of special needs, and at the same time, it is more related to the interests of the entire channel chain. The high-end trend has not changed, but has presented more possibilities and development space.