2024-08-20
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Editor of Every Economic Report: Du Yu
At 10 am on August 20, "Black Myth: Wukong" was officially unlocked.
As of now, the game has more than 1.4 million simultaneous online players.
According to China News Service, the Steam server crashed after the game went on sale. Many netizens tried to enter the game but found that they could not enter. "The server crashed. It's been a long time since Steam crashed." One netizen joked.
In the early morning of August 20, the game producer Feng Ji posted a message saying: "If you have rarely played, or even never played, stand-alone action adventure games before, then Black Myth: Wukong is very suitable as your first game." He also emphasized that you should play slowly and don't have to rush to complete the game. Even an action novice can definitely play Black Myth: Wukong well. "
In addition, the large number of highly restored ancient Chinese buildings in "Black Myth: Wukong" has become a highlight of the game.
According to incomplete statistics from the media,Among the 36 filming locations in various provinces and cities, Shanxi accounts for 27, including famous ancient buildings such as Nanchan Temple and the East Hall of Foguang Temple.
On August 20, the game "Black Myth: Wukong" was launched.
This is an action role-playing game with Chinese mythology as the background. The game is set against the backdrop of Wu Chengen's Journey to the West, one of the four great classics, and recreates a heroic legend full of oriental aesthetics through emotional narrative.
Recently, the Shanxi Provincial Department of Culture and Tourism officially released a promotional video for Black Myth: Wukong to promote the game and local tourism. It showcased the real filming locations in the game, including Xiaoxitian, Yuhuang Temple, Iron Buddha Temple, and other cultural relics.
According to the incomplete list of filming locations disclosed so far,Among the 36 filming locations for "Black Myth: Wukong" in various provinces and cities, Shanxi Province alone accounts for 27.On major social media platforms, some tourists have posted about their personal visits to the locations of the ancient buildings in the game.
According to Southern Weekend,On August 20, 2023, the official bilibili account of the Shanxi Provincial Department of Culture and Tourism released a promotional video of Shanxi ancient buildings, which showed the scene comparison of ancient temples and ancient pagodas in the actual filming location of the game "Black Myth: Wukong". As of August 19, 2024, the video has been viewed 1.689 million times.
At least the Foguang Temple, Nanshan Temple, and Jinge Temple in Wutai Mountain in Xinzhou; the Qinglian Temple in Jincheng, the Erxian Temple in Xixi, Lingchuan, and the Yuhuang Temple in Zezhou appear in the video.
The overall cost of traveling to scenic spots in Shanxi is not too expensive. Accommodation, prices, and transportation are all factors that directly affect travel. According to "Xu Gong Du Cheng", "If you include car rental and gas, a day of visiting scenic spots costs about 300 to 400 yuan."
In addition to "Xu Gong Reading the City", the official Bilibili account of the Shanxi Provincial Department of Culture and Tourism also took advantage of the popularity of the game to promote filming locations in Shanxi.
The UP host "Xu Gong Reading the City" excitedly told the media: "I have released more than 20 videos and counted the filming locations of seventy or eighty related ancient buildings. Currently, only one-third of them have been visited in person." When the game is officially launched for players to use, there should be more ancient building filming locations available to the public.
Game development company Game Science was once interviewed by Xinhua News Agency. During the interview, the company stated that it was actively using advanced game development technologies, such as real-scene scanning and motion capture, in the research and development of games, striving to achieve high standards in visual presentation.
Some players believe that "Black Myth: Wukong" can boost consumer vitality and develop the cultural and tourism economy; some tourists hope that the cultural and tourism departments where the filming locations are located will "take advantage of the popularity"; some tourists have posted photos they took at the filming locations; what's more, enthusiastic locals have directly recruited tourists to visit Shanxi... Obviously, the players' interest in travel has been aroused, and their attention has been focused on scenic spots and tourism departments.
As a witness to many ancient architectural attractions, "Xu Gong Du Cheng" said in an interview with the media, "Many ancient architectural locations in games are in Shanxi, which can promote Shanxi's cultural tourism, but the problem is that the location is remote and inconvenient, and it may still need to rely on middlemen to lead groups to develop cultural tourism."
In the future, whether the ancient building filming locations in the game can become the next Zibo or Erbin still requires joint promotion by the competent departments of various provinces and cities, scenic spots, travel agencies, etc.
Although it has not yet been officially launched, "Black Myth: Wukong" has already broken many records of domestic console games.
On August 19, after the pre-download of Black Myth: Wukong was launched, the peak bandwidth usage of Steam platform downloads reached 70Tbps, breaking the Steam record. Previously, the peak bandwidth usage record of Steam downloads was held byCyberpunk 2077》 was recorded at the end of 2020, when it was 50Tbps.
Compared with the widespread attention, the sales of Black Myth: Wukong are even more amazing. Although Game Science has not officially released sales data, according to estimates by multiple third-party organizations, since the pre-sale started on June 8, Black Myth: Wukong has sold 1.2 million copies across all platforms, with sales of approximately 390 million yuan, breaking the pre-sale record for domestic games.
In contrast, the "China Game Industry Report from January to June 2024" released in July showed that the domestic console game market had actual sales revenue of 797 million yuan in the first half of the year.
Previously, Feng Ji, the producer of Black Myth: Wukong, said that for every hour of play, the average development cost is 15 million to 20 million RMB. There is news that the game time of Black Myth: Wukong may be around 20 to 30 hours, and based on this calculation, the game development cost is 300 million to 600 million RMB. This means that Black Myth: Wukong may be able to recover its investment in the pre-sale stage.
The enthusiasm for the launch of blockbuster games has also spread to the capital market.
On August 20, the gaming sector rose 1.71% during the session, Xinxunda rose 20%, Xunyou Technology led the increase with 7.91%, Caesar Culture rose more than 5%, Shunwang Technology rose more than 3%, Zhongqingbao and Dasheng Culture rose more than 2% during the session.
Publisher of Black Myth: WukongZhejiang Media Group (601921)As of the close of August 19, it had been rising for four consecutive trading days and hit the daily limit in the morning of August 20.
CITIC Publishing (300788) surged in the morning session, reaching its 20% daily limit at one point. As of midday close, the increase was 18.93%.
Huayi Brothers (SZ300027, share price 2.91 yuan, market value 8.074 billion yuan) saw its share price rise by more than 40% during the period when Black Myth: Wukong was on the market.
In 2017, Huayi Brothers participated in the investment in Hero Entertainment Technology Co., Ltd., and entered the online game and mobile game business. Hero Entertainment is the investor of Game Science, the production company behind the domestic hit game "Black Myth: Wukong".
"The secondary market may have discovered this investment relationship early, leading to the recent strong performance of Huayi Brothers." Hangzhou-based game industry investors pointed out that Hero Entertainment was founded by Ying Shuling in June 2015. In 2016, Feng Ji (founder of Game Science) and several colleagues co-founded Shenzhen Youke Interactive Technology Co., Ltd., and Hero Entertainment became its earliest institutional shareholder, holding 19% of the shares. In 2021, Tencent invested in Shenzhen Youke, holding 5% of the shares. "If Black Myth: Wukong sells well, Hero Entertainment expects to receive 200 million yuan in game revenue from Game Science."
"Game Science" was founded in 2014 by Feng Ji, Yang Qi and other core members of Tencent's "God of War" online game project. In an interview, founder Feng Ji revealed that "the development cost of "Black Myth: Wukong" is about 15 million to 20 million yuan per player per hour. If this is used as a benchmark, the R&D cost will be at least 400 million yuan."
As a game developer, from 2017 to 2021, "Game Science" has obtained 1 angel round and 1 A round of financing, and the investors are Guangxi Tencent Venture Capital Co., Ltd. and Tianjin Hero Financial Holdings Technology Co., Ltd.
On the evening of August 19, the game "Black Myth: Wukong" has topped the sales charts in many countries around the world. On the eve of the game's launch, many companies announced special holidays for their employees and even reimbursed employees for the cost of purchasing the game.
It takes a long time to complete Black Myth: Wukong. On the first day of its launch, many companies even announced a holiday for their employees so that they could experience the game.
Sichuan Muziyang Technology Co., Ltd. issued a notice on August 19, deciding to give all employees a day off on August 20, the day Black Myth: Wukong was launched, so that employees can fully experience the visual feast and game fun brought by Black Myth: Wukong and share the wonderful moments of this domestic masterpiece with colleagues and friends. The company said that this holiday is a support for the domestic game industry.
Changsha Evening News learned that several game teams and game media have also recently announced holidays. Game publisher GameraGame announced a holiday on August 20, and the company also said, "In order to avoid colleagues feeling overwhelmed by the temporary suspension of work, each colleague will be given a digital deluxe version of Black Myth: Wukong."
The industry media "Game Teahouse" also announced that in order to allow employees to better experience "Black Myth: Wukong", it has decided to give half a day off on August 20, and at the same time provide everyone with an opportunity to reimburse the game expenses.
According to the official website of Black Myth, the game has four versions, namely the digital standard version priced at 268 yuan, the digital deluxe version priced at 328 yuan, the physical deluxe version priced at 820 yuan, and the physical collector's version priced at 1,998 yuan. Changsha Evening News learned from the official sales channel that the physical version is currently sold out.
As early as August 2020, a 13-minute live demo video released by a game developer on Bilibili went viral.As of now, the video has been played over 57 million times.
A trailer for the game was released on August 8 and has been viewed over 15 million times.The official account of "Black Myth" already has over 3.4 million followers on Bilibili.
How popular is this game? According to the 2024 China Game Sales Half-Year Chart,One month after the pre-sale, the game's sales reached 390 million yuan, with sales of 1.2 million copies, which significantly broke the pre-sale record for domestic games (the original record was 100,000).
Some people call "Black Myth: Wukong" the "Wandering Earth moment" of the gaming industry, and it is even setting off a "Journey to the West craze" around the world.Data from the gaming platform Steam shows that "Black Myth: Wukong" continues to top the list of best-selling products not only in China, but also in the world.
Daily Economic News, Changsha Evening News, Southern Weekend, 21st Century Business Herald, Shanxi Provincial Department of Culture and Tourism, China News Service, Daily Economic News, public information
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