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As a representative of new quality productivity, low-altitude economy has become a hot word this year.

In March 2024, the low-altitude economy was written into the government work report for the first time and was defined as“New Growth Engine”In August, many cities introduced supportive policies for the low-altitude economy.

Low altitude economyIt refers to economic activities based on low-altitude airspace and dominated by the general aviation industry, involving industries and applications such as low-altitude flight, aviation tourism, scientific research and education.

This new field may not seem to be highly related to the real estate industry, butSome real estate companies have already entered the low-altitude economic industry chain.

How can real estate companies enter the market and what development opportunities are there?

At present, the low-altitude economy has a relatively promising development direction in the real estate industry. One of them isIndustrial ParkIn addition, in real estateConstruction or product designIntroducing the concept of drones is also a major direction, and some real estate companies are also usingEquity InvestmentDirect investment in low-altitude economic enterprises in the form of.

The low-altitude economy first appeared in the 2021 "National Comprehensive Three-dimensional Transportation Network Planning Outline". In December 2023, it was promoted to a strategic emerging industry.It was not until March 2024 that the low-altitude economy was written into the government work report for the first time.

Subsequently, local governments have introduced policies to support the development of local low-altitude economy. As of mid-August, except for Hong Kong, Macao and Taiwan,31 provinces, municipalities and autonomous regionsAll of them have included the low-altitude economy in their government work reports or introduced relevant policies.

Since August, various regions have accelerated the introduction of support policies for the low-altitude economy.In just half a month, Shenzhen, Zhejiang, and HubeiProvinces and cities such as Guangdong and Guangdong have introduced supportive policies for the low-altitude economy, and some regions have also put forward clear development goals. For example, Guangzhou has clearly stated that the overall scale of the low-altitude economy will reach 150 billion yuan by 2027, and Beijing strives to drive the city's economic growth by more than 100 billion yuan in three years.

According to the data from the National Three-Dimensional Transportation Network Planning Outline, byThe industrial scale of China's low-altitude economy will reach 6 trillion yuan by 2035, with an annual compound growth rate of 7.6%, and the market prospects are quite broad.

The popularity of the low-altitude economy has been clearly reflected in the capital market.

Since 2024, the Tonghuashun A-share low-altitude economic concept index has been weak in the first half of the year.The increase reached 18.96%.As of mid-August, the market conditions of the low-altitude economy remained at a relatively stable level.

As the low-altitude economy has been widely sought after in policies and capital markets, some real estate companies have also paid more and more attention to their layout in the low-altitude economy sector.

According to incomplete statistics, at least six real estate companies have entered the market in different ways.

Low-altitude economy is a promising development direction in the real estate industry, one of which is industrial park., real estate companies have intervened in this field as service providers of the low-altitude economic industry.

byChina Fortune Land DevelopmentFor example, China Fortune Land Development recently signed a strategic cooperation agreement with Langfang Linkong Investment Development Co., Ltd., and the two parties intend to cooperate in the field of low-altitude economy. Prior to this, China Fortune Land Development cooperated with Kobitt, the Smart City Working Committee of the China Federation of Commercial Joint-Stock Enterprises, etc. to explore the development of low-altitude economy with industrial parks as the carrier.

However, the approach of using industrial parks as a carrier also has its own limitations, and real estate companies with more industrial park assets have more advantages.

There is also a development direction that is more in line with the main business of real estate companies.Introduce drone construction methods or drone design concepts in real estate construction or product design.

for exampleMidea Real EstateBy investing in drone smart manufacturing companies, we are exploring the use of drones in real estate development.Huafa GroupDrone delivery-related facilities have also been added to the new generation of residential designs.

Another more direct way isThat is, through equity investment, equity investment is made in low-altitude economic enterprises, companies obtain equity income brought by the development of related companies. For example, Country Garden's investment in Fengyi Technology and Rongsheng Development's involvement in the low-altitude economy through its subsidiary Meiya Airlines both belong to this method.

At present, there are still a limited number of real estate companies that have invested in the low-altitude economy. Although the ways of participation are diverse, the overall correlation with the main business of real estate companies is relatively weak.

On the one hand, there are few real estate companies involved in industrial parks with good operating conditions. On the other hand, the role of drones in residential design is still not obvious. Moreover, when real estate companies as a whole are facing a liquidity crisis, the possibility of investing heavily in companies in the low-altitude economy field is very small.

For most real estate companies, ensuring delivery and reducing inventory remain the core issues. They can continue to pay attention to the low-altitude economy, but blindly pursuing market hotspots is not advisable.