2024-08-14
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Many people think that traveling abroad to visit clients is a very noble thing. In fact, this method is not new. Our predecessors have been traveling around the world with suitcases since the beginning of the foreign trade industry, because at that time it seemed that apart from making phone calls and attending exhibitions, the only options were door-to-door visits!
From what I wrote on Weibo, I was visiting a client in Bangladesh and someone asked, "Are you a big company?"
I'm sorry, we are a small company, but visiting customers has always been an important way for me to do business. I often visit Korea, Thailand, Indonesia, the United Kingdom, and Australia. Therefore, visiting customers is definitely not a customer development method that only large companies can adopt. As long as you want and can prepare well, you can go a few times, and you will get completely different results:
1
It is good to get orders, but it is more important to get market information. Now most foreign trade business relies on the Internet. We think we get a lot of information, but in fact, a lot of information is inaccurate and untimely. I have this feeling every time I visit a customer.For example, we thought that the industry leader must have a large consumption, but it turned out that his consumption was less than one percent of that of the factories ranked 30th or 40th in the industry.
2
Only by contacting the client can we accurately know the position of the contact person, his status in the company, and his relationship with the boss. Even if we have contacted the boss, we can only know who is the real project leader and who is more important when we go to the other party's company. Some information can be obtained through the Internet, such as LinkedIn, and some can be asked directly, but because the interpersonal relationships in some companies are more complicated, it is really difficult to understand the internal relationships without meeting them in person.