Luckin Coffee apologizes to Yi Yang Qianxi for misspelling spokesperson name
2024-08-13
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On August 12, "Luckin Coffee apologizes to Yi Yang Qianxi" and "Luckin Coffee's apology letter" became hot searches. Poster News reporters noticed that on the evening of the 11th, Luckin Coffee issued an apology letter for misspelling the name of its spokesperson Yi Yang Qianxi.
Luckin Coffee issues apology letter
"Recently, due to a typo in the automatic reply to a question from online customer service regarding Luckin Coffee's global brand spokesperson Jackson Yee, we would like to sincerely apologize to Mr. Jackson Yee and everyone." Luckin Coffee said in an apology letter that after receiving the feedback, the team immediately apologized to the spokesperson and the agency team, and the typo has been corrected in a timely manner.
The reporter learned from the social media platform that pictures posted by many netizens showed that Luckin Coffee's online customer service had misspelled the name of its spokesperson Yi Yang Qianxi in its reply, which caused dissatisfaction among fans.
Public information shows that in October 2017, Luckin Coffee opened its first store in Beijing Galaxy SOHO. In June 2023, with the opening of the Xiamen Zhongshan Road flagship store, Luckin Coffee's number of stores in the Chinese market reached 10,000, becoming China's first chain coffee brand to exceed 10,000 stores. On July 18 this year, the number of Luckin Coffee stores nationwide exceeded 20,000, and the 20,000th store, Beijing Zhongguancun·Zaiwu flagship store, officially opened.
