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Housing issues are related to people's well-being, and rigid and improved housing demand has received great attention from the country. Recently, the "Decision of the CPC Central Committee on Further Comprehensively Deepening Reforms and Promoting Chinese-style Modernization" (hereinafter referred to as the "Decision") was officially released. The "Decision" clearly proposes to accelerate the establishment of a housing system that combines renting and purchasing, and accelerate the construction of a new model of real estate development.

Pu Zhan, deputy director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development, said that the reform path of real estate development deployed this time has clear directions and prominent priorities, and provides top-level policy design for my country's real estate industry at the time of transition from the old to the new model. High-quality development of real estate will accumulate new momentum for the high-quality development of China's economy and provide strong support for the construction of "good houses" that meet the new expectations of the people.

Industry experts believe that vigorously developing professional long-term rental agencies is an important means to accelerate the establishment of a housing system that combines renting and purchasing and accelerate the construction of a new model of real estate development. Long-term rental agencies with professional, large-scale and market-oriented attributes are an important part of the development of my country's housing rental market, playing an important role in revitalizing the stock in multiple forms to expand supply, diversifying to meet various housing needs, and standardizing to improve the quality of housing.

As representatives of new productivity in the residential sector, the long-term rental model led by professional long-term rental agencies is an important force in revitalizing urban stock assets and expanding the supply of rental housing, and is also becoming a model of a new model for real estate development. Take Ziroom as an example. It not only revitalizes a large number of individual owners' properties by renovating and renting out "old, dilapidated and small" houses, but also transforms non-residential stock properties such as office buildings, shopping malls, and industrial parks in the core areas of the city into long-term rental apartments and guaranteed rental houses that meet regulatory requirements. Through the "non-renovation" model, it solves the housing needs of new citizens, effectively increases the value of idle assets, and stimulates the vitality of the real estate market.

Behind the strong demand for urban rental housing is the fact that in recent years, with the in-depth promotion of policies such as renting and buying and the continuous change of people's housing concepts, "renting" instead of "buying" has gradually become the new normal for more urban youth. Under this trend, professional long-term rental agencies have met the various housing needs of different types of people with their comprehensive capabilities such as diversified products, high-quality services, and digital technology innovation, and are increasingly favored by tenants. The "2023 China Urban Long-term Rental Market Development Blue Book" shows that the number of people renting houses in my country has exceeded 260 million. At the same time, user surveys found that 65% of tenants listed institutional long-term rental housing as their first choice.

In addition to the growth in the scale of rental housing, people's requirements for rental housing have gradually changed from "having a house to rent" to "renting a good house", and the demand for quality living has increased significantly. The "Decision" also proposed to support the diversified housing improvement needs of urban and rural residents. In this regard, professional long-term rental agencies have better met the diversified quality living needs of tenants through standardized renovation and renovation, as well as cleaning, maintenance and other post-rental services, and met the people's expectations for "good houses", becoming a new standard for urban rental groups to upgrade their living experience and create a safe life.

At present, the development of institutionalized long-term rental housing has become an important work idea for solving urban housing problems. In the view of industry insiders, building a new model of real estate development is a fundamental solution to promote the stable and healthy development of the real estate market. Improving the rental housing supply system, encouraging and supporting the development of professional long-term rental institutions, and better meeting rigid and improved housing needs are important ways to accelerate the construction of a new model of real estate development.